|
1.05 - 1.15 PM
|
Connecting with the things that matter
Richard Watson - Author, Lecturer and Futurist In our keynote opening session, futurist Richard Watson will discuss the importance of connecting with the things that matter, as he asks the question "What is the point of education?" And more specifically, "Why does education need marketing?". |
|
1.15 - 1.55 PM
|
Crossroads V
IDP Connect, Loughborough University and University of Liverpool In this session IDP Connect will share the findings from the fifth instalment of their International Student Crossroads research, which examines the attitudes and behaviours of international student applicants and offer holders as well as current students. |
|
2.00- 2.40 PM
|
Using Augmented Reality to develop and enhance meaningful student experiences and connections
Peter & Paul and Coventry University This session will outline why we should be embracing AR as a long-term interactive experience in our marketing. There's been a continuous growth in expecting more personalised and engaging experiences that enable consumers to interact with the world. AR is delivering, but there remains untapped potential for so much more, particularly in the higher education sector. |
|
2.45 - 3.25 PM
|
Student data in practice: How UK institutions can combine live and historic UK student data to identify shifts in student needs and pre-emptively adapt to meet them
IDP Connect and London Metropolitan University IDP Connect will use this session to draw parallels between current live data and historic data sets to explore and understand the shifting needs of future students as well as those currently in the cycle. They will explore student research behaviour linked to the pandemic, how it has changed compared to prior years and how it responded to broader external societal, cultural, and technological shifts. They will also explore the current economic challenges in play, the future shape of the British economy, and the implications of Europe as a source for international recruitment. |
|
1.05 - 1.15 PM
|
Connecting with the things that matter
Richard Watson - Author, Lecturer and Futurist In our keynote opening session, futurist Richard Watson will discuss the importance of connecting with the things that matter, as he asks the question "What is the point of education?" And more specifically, "Why does education need marketing?". |
|
1.15 - 1.55 PM
|
Integrating virtual open days into your Widening Participation strategy
Revolution Viewing and University of Central Lancashire This session will look specifically at the rich media content needs of Widening Participation students and their influencers when it comes to virtual open days, and how the right content deployed in the right way can help universities to increase the visibility of Higher Education, articulate the benefits, and dispel the myths. |
|
2.00 - 2.40 PM
|
WP activity should never return to 'normal', please
University of East Anglia When COVID-19 hit in 2020, UEA took the opportunity to pivot their WP activity - taking a breath, re-planning and re-launching their approach. In this session, they will talk through this approach and their learnings - including what went well and what didn't go so well, exploring how they worked smarter and ultimately supported more young people, and how they believe we can keep that momentum up going forward. |
|
2.45 - 3.25 PM
|
Trends in Online Higher Education – positioning for the post-pandemic future
CIM Higher and Further Education Group and University of London This talk will examine trends in the global online education market, consider ways in which the pandemic has accelerated the expansion of online/distance/flexible education, and look at how providers can position themselves for the changing market in future years. |
|
1.05 - 1.15pm
|
Connecting with the things that matter
Richard Watson - Author, Lecturer and Futurist In our keynote opening session, futurist Richard Watson will discuss the importance of connecting with the things that matter, as he asks the question "What is the point of education?" And more specifically, "Why does education need marketing?". |
|
1.15 - 1:55 PM
|
Cookies are crumbling. How can you prevent your digital marketing falling apart?
Educated Solutions, University of East London and Silverbullet Data Services Group This session will outline the concept of contextual targeting as an effective alternative to cookie-led marketing and present the findings from a major contextual targeting test campaign, which ran in early 2021. |
|
2.00 - 2.40 PM
|
Learning to love our prospectus again
Arts University Bournemouth and Bond and Coyne In this session, Arts University Bournemouth will reflect on the bold decision they made in the summer of 2020, to become the first university to deliver their prospectus exclusively on Instagram. They'll talk through the research that led them to their decision, the functionalities they have been able to take advantage of and importantly, the benefits of their new approach. |
|
2.45 - 3.25 PM
|
Life Continued!
Havas Education, plus students from University of Reading and University of Portsmouth In this student panel session, Havas Education will present updated findings from their Life Interrupted! research and provide attendees with an opportunity to hear directly from University freshers about their experiences over the last year; both pre and post joining University. |