THE 2019 HEIST AWARDS WINNERS
BEST UNDERGRADUATE PROSPECTUS
The Shortlist:
|
Falmouth University
Loughborough University Manchester Metropolitan University Queen's University Belfast The University of Manchester |
University of Glasgow
University of Lincoln University of Southampton University of Sunderland |
The Winners:
Gold Award Winner
The University of Manchester
Judges Comments: A stand-out prospectus with a strong narrative that portrays a true sense of community at The University of Manchester. An Iconic piece of work.
Silver Award Winner
Falmouth University
Judges Comments: Stunning, impactful and beautifully executed with an uplifting story telling approach. This prospectus has it all, and is a triumph of creative direction.
Bronze Award Winner
University of Sunderland
Judges Comments: An innovative approach for the University of Sunderland that took personalisation to a new level and delivered it with rigour.
University of Sunderland
Judges Comments: An innovative approach for the University of Sunderland that took personalisation to a new level and delivered it with rigour.
Highly Commended
Manchester Metropolitan University
Judges Comments: Vibrant, truthful and enticing. The judges commended Manchester Metropolitan University on their brave approach that took high quality design and created an incredibly crafted, pocket sized prospectus.
BEST POSTGRADUATE or specialist institution PROSPECTUS
The Shortlist:
|
Leeds Beckett University
Royal Academy of Dance Royal Conservatoire of Scotland St George's, University of London The Glasgow School of Art |
University of Northampton
University of Southampton University of Stirling University of the Arts London |
The Winners:
Gold Award Winner
Leeds Beckett University
Comments: A crisp, clean and cost-effective prospectus - it was clear to the judges that this was a very thoroughly researched prospectus. Led by insight and focused on the customer journey, the publication has a strong and consistent tone of voice throughout.
Leeds Beckett University
Comments: A crisp, clean and cost-effective prospectus - it was clear to the judges that this was a very thoroughly researched prospectus. Led by insight and focused on the customer journey, the publication has a strong and consistent tone of voice throughout.
Silver Award Winner
St George's, University of London
Judges Comments: An honest and authentic prospectus which would give a true reflection of what it's like to study at St Georges, University of London. It engenders a strong community feel.
St George's, University of London
Judges Comments: An honest and authentic prospectus which would give a true reflection of what it's like to study at St Georges, University of London. It engenders a strong community feel.
Bronze Award Winner
University of the Arts London
Judges Comments: A wonderfully creative prospectus which also gave targeted student advice. Judges loved the stickers and the opportunity to create a personalised experience.
Highly Commended
University of Stirling
Judges Comments: An inspirational, eye-catching and effective publication which catered for its target audience exceptionally well.
Highly Commended
University of Stirling
Judges Comments: An inspirational, eye-catching and effective publication which catered for its target audience exceptionally well.
BEST student recruitment INITIATIVE
The Shortlist:
|
Aston University
Here is Aston Leeds Trinity University From 5 annual events to over 1000 Manchester Metropolitan University PGCE Campaign 2018 Middlesex University Made for More Nottingham Trent University Sorry Not Sorry - Clearing 2018 Queen Margaret University LAUNCHING TEACHER EDUCATION AT QMU: Transforming Teaching, Transforming QMU, Transforming Lives |
The University of Sheffield
The University of Sheffield Clearing and Adjustment Campaign 2018 University of Derby On track with fast track University of East Anglia This is UEA University of Glasgow Future World Changers University of Hull Healthcare Family Campaign University of Sunderland In the Moment - Using Confidence and Consistency to Increase Applications |
The Winners:
Gold Award Winner
University of Hull
Judges Comments: The judges applauded University of Hull for taking advantage of multiple media outlets to deliver a solid, authentic and professional campaign with strategic intent and delivery.
University of Hull
Judges Comments: The judges applauded University of Hull for taking advantage of multiple media outlets to deliver a solid, authentic and professional campaign with strategic intent and delivery.
Silver Award Winner
University of Sunderland
Judges Comments: With clever, meaningful messaging, the University of Sunderland delivered a great campaign utilising personalisation, humour and engaging content.
University of Sunderland
Judges Comments: With clever, meaningful messaging, the University of Sunderland delivered a great campaign utilising personalisation, humour and engaging content.
Bronze Award Winner
Leeds Trinity University
Judges Comments: Unique and innovative with good results - the judges were blown away by the level of personalisation at the heart of this campaign.
Leeds Trinity University
Judges Comments: Unique and innovative with good results - the judges were blown away by the level of personalisation at the heart of this campaign.
BEST INTERNATIONAL STUDENT RECRUITMENT CAMPAIGN OR INITIATIVE
The Shortlist:
|
Arts University Bournemouth
AUB on the road: Ripping up the Rulebook with Augmented Reality Bournemouth University Bournemouth University: Global Festivals of Learning Edinburgh Napier University A Guide for International Students Liverpool John Moores University Dream in Egypt, Shine in Liverpool Rotterdam School of Management, Erasmus University The MBA of Value |
University College London
UCL Accommodation International Student Welcome University of Aberdeen Aberdeen and China: Doing the Basics Better University of Aberdeen & Robert Gordon University Go Further University of East Anglia Your Success Story - India University of Glasgow Future World Changers |
The Winners:
Gold Award Winner
University of Glasgow
Judges Comments: University of Glasgow’s ‘Future World Changers’ campaign had just the right balance of authenticity and advocacy. Their great use of video and targeting to key markets stood out to the judges and made for a particularly memorable and meaningful campaign.
Silver Award Winner
University College London
Judges Comments: In addressing a very significant issue, UCL developed a campaign with good, solid creative at its core and delivered excellent results for a very worthy initiative.
University College London
Judges Comments: In addressing a very significant issue, UCL developed a campaign with good, solid creative at its core and delivered excellent results for a very worthy initiative.
Bronze Award Winner
Arts University Bournemouth
Judges Comments: Daring, innovative and seamless. Arts University Bournemouth utilised technology to bring alive their offer, and demonstrated great use of a new tool.
Highly Commended
University of Aberdeen and Robert Gordon University
Judges Comments: A great example of where universities can come together for the common good and their mutual benefit.
University of Aberdeen and Robert Gordon University
Judges Comments: A great example of where universities can come together for the common good and their mutual benefit.
BEST ALUMNI, DEVELOPMENT OR FUNDRAISING INITIATIVE
The Shortlist:
|
Bournemouth University
Celebrating Social Capital Brunel University London Santander Cycles University Challenge Loughborough University Staying In Touch |
Newcastle University
Celebrating 30 Years of MBA Excellence University of Brighton The Brighton Effect - 25 Anniversary Edition University of Essex Donate Your Pennies s |
The Winners:
Gold Award Winner
Newcastle University
Judges Comments: The judges felt this campaign was clean, authentic, inspirational, flexible and scalable. A very worthy gold winner.
Newcastle University
Judges Comments: The judges felt this campaign was clean, authentic, inspirational, flexible and scalable. A very worthy gold winner.
Silver Award Winner
University of Essex
Judges Comments: A courageous campaign in a challenging climate, this simple yet effective initiative from the University of Essex exceeded set up costs and now provides a base for sustainable fundraising.
University of Essex
Judges Comments: A courageous campaign in a challenging climate, this simple yet effective initiative from the University of Essex exceeded set up costs and now provides a base for sustainable fundraising.
Bronze Award Winner
Loughborough University
Judges Comments: The judges were particularly impressed with this effective approach to rekindling the flame with lost alumni, all whilst creating evergreen content for future campaigns.
Loughborough University
Judges Comments: The judges were particularly impressed with this effective approach to rekindling the flame with lost alumni, all whilst creating evergreen content for future campaigns.
BEST MARKETING INITIATIVE TO PROMOTE RESEARCH EXCELLENCE
The Shortlist:
Leeds Beckett University
Transform
London School of Economics and Political Science
LSE IQ podcast
London School of Hygiene & Tropical Medicine
Research in Action feature series - London School of Hygiene & Tropical Medicine
Manchester Metropolitan University
RAH! Research in Arts and Humanities
University of East Anglia
Thinking Without Borders
Transform
London School of Economics and Political Science
LSE IQ podcast
London School of Hygiene & Tropical Medicine
Research in Action feature series - London School of Hygiene & Tropical Medicine
Manchester Metropolitan University
RAH! Research in Arts and Humanities
University of East Anglia
Thinking Without Borders
The Winners:
Gold Award Winner
University of East Anglia
Judges Comments:Thoroughly researched and well-considered, the University of East Anglia’s ‘Thinking without Borders’ campaign is intellectually creative and brings to life complex research ideas in a truly innovative way.
University of East Anglia
Judges Comments:Thoroughly researched and well-considered, the University of East Anglia’s ‘Thinking without Borders’ campaign is intellectually creative and brings to life complex research ideas in a truly innovative way.
Silver Award Winner
London School of Economics & Political Science
Judges Comments: The judges praised this project for the obvious passion, creativity and commitment of the team behind it. A refreshing way to showcase research excellence with phenomenal results.
London School of Economics & Political Science
Judges Comments: The judges praised this project for the obvious passion, creativity and commitment of the team behind it. A refreshing way to showcase research excellence with phenomenal results.
Bronze Award Winner
Leeds Beckett University
Judges Comments: An impressive and interesting campaign from Leeds Beckett University that built institutional pride by focusing on real people doing amazing things.
Leeds Beckett University
Judges Comments: An impressive and interesting campaign from Leeds Beckett University that built institutional pride by focusing on real people doing amazing things.
BEST USE OF INNOVATION IN EDUCATION MARKETING
The Shortlist:
|
Arts University Bournemouth
AUB on the road: Ripping up the rulebook with augmented reality Bournemouth University Degrees of difference - influencer marketing Loughborough University Don’t Just Take Our Word For It University of Aberdeen Transforming Student Recruitment & Enquiries |
University of Bradford
Enjoy the Ride University of Portsmouth University of Portsmouth Rebrand Project University of Salford “Channel Salford”: Harnessing the power of live broadcasting for recruitment and engagement/19 digital prospectus |
The Winners:
Gold Award Winner
Arts University Bournemouth
Judges Comments: A demonstration of a truly innovative and seamless campaign, this was an ambitious, daring and well-considered creative leap for Arts University Bournemouth.
Arts University Bournemouth
Judges Comments: A demonstration of a truly innovative and seamless campaign, this was an ambitious, daring and well-considered creative leap for Arts University Bournemouth.
Silver Award Winner
Loughborough University
Judges Comments: Forward thinking and brave - this entry from Loughborough University stood out from the crowd.
Bronze Award Winner
University of Aberdeen
Judges Comments: Described as a lovely, integrated campaign with proven operational effectiveness, this is a fantastic example of how good business practice can deliver real, impressive results.
University of Aberdeen
Judges Comments: Described as a lovely, integrated campaign with proven operational effectiveness, this is a fantastic example of how good business practice can deliver real, impressive results.
BEST PR / COMMUNICATIONS CAMPAIGN OR INITIATIVe
The Shortlist:
|
Bournemouth University
Healthcare Heroes Leeds Beckett University Amazon Alexa clearing campaign Loughborough University Heart 2 Heart Loughborough University Gold Coast 2018 Loughborough University Health and Wellbeing 2018 Middlesex University Pepper goes to Parliament |
The University of Sheffield
Student Administration Film series Trinity Laban Conservatoire of Music and Dance Venus Blazing University of Glasgow Promoting Scotland as the Global Leader of Precision Medicine - ‘The right drug for the right patient at the right time’ University of Portsmouth Plastic-eating enzyme PR campaign University of Stirling The Ripple Campaign |
The Winners:
Gold Award Winner
The University of Sheffield
Judges Comments: Highly creative campaign which turned a series of potentially dry topics into engaging propositions. This campaign demonstrated strong engagement metrics and 'university envy' from students at other institutions.
The University of Sheffield
Judges Comments: Highly creative campaign which turned a series of potentially dry topics into engaging propositions. This campaign demonstrated strong engagement metrics and 'university envy' from students at other institutions.
Silver Award Winner
Loughborough University
Judges Comments: A professional and slick community engagement campaign which delivered strong results, significantly contributed to the regions health agenda and left a lasting community legacy.
Bronze Award Winner
Middlesex University
Judges Comments: An innovative and high-risk campaign requiring careful execution by the team, but one which delivered strong rewards. An excellent example of a team who were risk aware but not risk averse.
Middlesex University
Judges Comments: An innovative and high-risk campaign requiring careful execution by the team, but one which delivered strong rewards. An excellent example of a team who were risk aware but not risk averse.
BEST COMMUNITY / BUSINESS ENGAGEMENT CAMPAIGN
The Shortlist:
|
Harper Adams University
The Field to Fork Festival Loughborough University Heart 2 Heart Loughborough University Operation Jingle Bells |
Middlesex University
Middlesex University STEM Festival Queen's University Belfast St Patrick's Initiative University of Stirling The Daily Mile |
The Winners:
Gold Award Winner
Queen’s University Belfast
Judges Comments: Totally unique, this project stood out to the judges for it's innovative and collaborative approach, that took a negative situation and turned it into a truly positive campaign. A shining example of the value of social media, which formed an initiative that would appear to be leading the way.
Queen’s University Belfast
Judges Comments: Totally unique, this project stood out to the judges for it's innovative and collaborative approach, that took a negative situation and turned it into a truly positive campaign. A shining example of the value of social media, which formed an initiative that would appear to be leading the way.
Silver Award Winner
Harper Adams University
Judges Comments: A brave and bold project that put Harper Adams University at the centre of the conversation around food provenance. A successful and incredible achievement given the timeframes and scale of the project, and a perfectly authentic fit to the University's values.
Harper Adams University
Judges Comments: A brave and bold project that put Harper Adams University at the centre of the conversation around food provenance. A successful and incredible achievement given the timeframes and scale of the project, and a perfectly authentic fit to the University's values.
Bronze Award Winner
Middlesex University
Judges Comments: An excellent community-based project with real purpose and relevance. The judges were particularly impressed by Middlesex's creativity, which saw them utilise a shopping centre and a robot to maximise engagement with their local community.
Middlesex University
Judges Comments: An excellent community-based project with real purpose and relevance. The judges were particularly impressed by Middlesex's creativity, which saw them utilise a shopping centre and a robot to maximise engagement with their local community.
MOST EFFECTIVE DIGITAL OR SOCIAL INITIATIVE
The Shortlist:
|
De Montfort University
#JoinTogether campaign Leeds Beckett University Clearing – our evolution of a winning formula Leeds Beckett University London Metropolitan University Do Something You Love Queen's University Belfast Saint Patrick's Social Media Initiative |
University of Gloucestershire
Students unscripted University of Hull This is Our Clearing University of Stirling Discover Stirling – Virtual Tour University of the Arts London UAL Online Prospectus 2019/20 University of Sunderland - New Website |
The Winners:
Gold Award Winner
Queen's University Belfast
Judges Comments: A totally unique and pro-active campaign that combined intelligent messaging, technology and collaborative working to deliver a real result that benefited the University, their students and the local community. A fantastic use of social media with extremely beneficial results.
Queen's University Belfast
Judges Comments: A totally unique and pro-active campaign that combined intelligent messaging, technology and collaborative working to deliver a real result that benefited the University, their students and the local community. A fantastic use of social media with extremely beneficial results.
Silver Award Winner
University of Hull
Judges Comments: A well-presented submission, this entry stood out to the judges for its unique approach to a clearing campaign, which harnessed the power of employee advocacy on social media.
University of Hull
Judges Comments: A well-presented submission, this entry stood out to the judges for its unique approach to a clearing campaign, which harnessed the power of employee advocacy on social media.
Bronze Award Winner
Leeds Beckett University
Judges Comments: A brilliant and thorough campaign built on previous successes - the judges loved the very human angle on the technology used in this campaign.
Leeds Beckett University
Judges Comments: A brilliant and thorough campaign built on previous successes - the judges loved the very human angle on the technology used in this campaign.
BEST WEBSITE
The Shortlist:
Arts University Bournemouth
Keele University
Plymouth Marjon University
Queen's University Belfast
Regent's University London
Swansea University
University of Derby
University of Stirling
University of Winchester
Keele University
Plymouth Marjon University
Queen's University Belfast
Regent's University London
Swansea University
University of Derby
University of Stirling
University of Winchester
The Winners:
Gold Award Winner
Keele University
Judges Comments: A very strong team that has developed a responsive and well researched website. A textbook approach to redeveloping a website, and delivered with passion.
Keele University
Judges Comments: A very strong team that has developed a responsive and well researched website. A textbook approach to redeveloping a website, and delivered with passion.
Silver Award Winner
Swansea University
Judges Comments: Unashamedly student recruitment focused, this was more than just a website project. A good example of change management and up-skilling teams to deliver cultural change and ongoing effectiveness.
Bronze Award Winner
Plymouth Marjon University
Judges Comments: A well mobile enabled website that tested extremely well with the target audience. The team at Plymouth Marjon University listened to their audience and successfully hit all of their goals as a result.
Plymouth Marjon University
Judges Comments: A well mobile enabled website that tested extremely well with the target audience. The team at Plymouth Marjon University listened to their audience and successfully hit all of their goals as a result.
BEST USE OF CONTENT
The Shortlist:
|
Leeds Beckett University
Empowering students to tell our stories London School of Economics and Political Science LSE IQ podcast Loughborough University Gold Coast 2018 Loughborough University Health and Wellbeing 2018 Middlesex University Made It To MDX Solent University 52 Things To Do |
University of Bedfordshire
University of Bedfordshire - Some Call it Clearing University of East Anglia #homeofthewonderful University of Glasgow Future World Changers University of Hull #MyPlasticPledge University of London Leading Women |
The Winners:
Gold Award Winner
Solent University
Judges Comments: An elegant solution which delivers personal, highly relevant content in easily digestible, bite sized chunks. A real labour of love that required passion and commitment to keep it alive, the judges applauded the team at Solent who clearly put their heart and soul into this to create a content led campaign worthy of recognition.
Silver Award Winner
Loughborough University
Judges Comments: A very clever and perfectly aligned campaign that delivered multiple benefits and return. The judges described this entry as nothing short of amazing - extremely impressive, well executed and highly successful.
Loughborough University
Judges Comments: A very clever and perfectly aligned campaign that delivered multiple benefits and return. The judges described this entry as nothing short of amazing - extremely impressive, well executed and highly successful.
Bronze Award Winner
University of Hull
Judges Comments: Values led and topical, University of Hull delivered an excellent campaign with #MyPlasticPledge that was well executed and extremely impactful.
University of Hull
Judges Comments: Values led and topical, University of Hull delivered an excellent campaign with #MyPlasticPledge that was well executed and extremely impactful.
Highly Commended
London School of Economics and Political Science
Judges Comments: A creative, refreshing and successful take on promoting topical academic research and making it accessible. The judges claimed "this is an achievement all marketing teams can learn from".
BEST LOW BUDGET INITIATIVE
The Shortlist:
|
Goldsmiths, University of London
56% increase in revenue and 74% increase in short course enrolments on a shoestring Leeds Beckett University Student Blog Squad – peer to peer content with impact Loughborough University Gold Coast 2018 Loughborough University Health and Wellbeing 2018 Royal Conservatoire of Scotland #RCSWelcomeHome |
Trinity Laban Conservatoire of Music and Dance
A personal letter from the Principal University of Aberdeen Win a Free Year in Halls! - A Conversion Success Story University of Salford Get inside University of Stirling Giving nursing numbers a health check University of Sunderland DOSH - Opening the Door for Student Opportunity |
The Winners:
Gold Award Winner
Leeds Beckett University
Judges Comments: A simple but effective campaign, Leeds Beckett University have clearly acknowledged trends inside and outside of the sector and have ended up delivering a peer led campaign with a super set of metrics.
Silver Award Winner
University of Sunderland
Judges Comments: And the silver goes to… Bish, Bash DOSH! For delivering a focused campaign with longevity.
University of Sunderland
Judges Comments: And the silver goes to… Bish, Bash DOSH! For delivering a focused campaign with longevity.
Bronze Award Winner
Loughborough University
Judges Comments: A huge well done to Loughborough University for engaging with the public and a specific stakeholder segment by utilising content that is well aligned with the institution. A truly creative approach for a minimal budget.
Loughborough University
Judges Comments: A huge well done to Loughborough University for engaging with the public and a specific stakeholder segment by utilising content that is well aligned with the institution. A truly creative approach for a minimal budget.
Highly Commended
Salford University
Judges Comments: The judges were impressed with Salford University for their clear response to feedback from the target audience and the strong use of insight gained.
Highly Commended
Trinity Laban Conservatoire of Music and Dance
Judges Comments: A simple but effective campaign that delivered personalisation on a shoestring, and achieved excellent results!
HEIST AWARDS' MARKETING TEAM OF THE YEAR
The Shortlist:
Arts University Bournemouth
Hartpury University and Hartpury College
Keele University
Leeds Trinity University
London Metropolitan University
Loughborough University
University of Dundee
University of East Anglia
University of Portsmouth
University of Salford
Hartpury University and Hartpury College
Keele University
Leeds Trinity University
London Metropolitan University
Loughborough University
University of Dundee
University of East Anglia
University of Portsmouth
University of Salford
The Winners:
Gold Award Winner
University of Dundee
Judges Comments: A small but mighty and unified team, the University of Dundee marketing team impressed our judges with their unique approach to working across the institution and the undoubtedly phenomenal results they are achieving in the international space.
University of Dundee
Judges Comments: A small but mighty and unified team, the University of Dundee marketing team impressed our judges with their unique approach to working across the institution and the undoubtedly phenomenal results they are achieving in the international space.
Silver Award Winner
University of Portsmouth
Judges Comments: It's clear to see how University of Portsmouth have gone the extra mile to deliver on their ambitious objectives. A great year delivered by a compact and cohesive team with the 'wow' factor.
Bronze Award Winner
Loughborough University
Judges Comments: A well-resourced and results driven team that are at the top of their game, Loughborough are clearly making differences to all aspects of the business including reputation, profile, recruitment and brand.
Loughborough University
Judges Comments: A well-resourced and results driven team that are at the top of their game, Loughborough are clearly making differences to all aspects of the business including reputation, profile, recruitment and brand.
Highly Commended
London Metropolitan University
Judges Comments: A potent and unified team who set out to up their game and achieved impressive results, regardless of their small size.
London Metropolitan University
Judges Comments: A potent and unified team who set out to up their game and achieved impressive results, regardless of their small size.