Anglia RuskinUniversity Amplify Arts University Bournemouth Stop Scrolling Imperial College London Your Head Start Kingston University London Clearing 2021 Recruitment Campaign Loughborough University The Big Splash Nottingham Trent University NTU's PhD Studentships Nottingham Trent University Your Place, or Ours? The University of Sheffield Undergraduate Campaign 2022 University of Bedfordshire Defy Expectations University of Leicester What do you want to change?
THE WINNERS GOLD AWARD WINNER University of Leicester What do you want to change? This entry made good use of the student voice through powerful creative. It was a strong and authentic campaign, with great impact.
SILVER AWARD WINNER Kingston University London Clearing 2021 Recruitment Campaign This campaign had a compelling narrative and delivered great results in very challenging market conditions - enhancing main cycle recruitment objectives and attracting Clearing applications.
BRONZE AWARD WINNER Nottingham Trent University NTU's PhD Studentships Strong results for this PhD campaign. The judges were excited to see a campaign in this area doing so well, and considering EDI in this way.
Best International Campaign or Initiative 2022
Arden University We Are Arden Aston University The Hello Team - Ask Us Anything Hartpury University Coming to Hartpury - International Conversion Campaign Leeds Beckett University Leeds Beckett Global Campaign Loughborough University What do you miss about the UK? Nottingham Trent University NTU's PhD Studentships Richmond, the American International University in London UG US Student Recruitment Campaign 21-22 Royal College of Art Make Change Swansea University Online Enrolment and Arrivals Talks for January Entry University for Peace (UPEACE) Guardian Group & UPEACE Global Leadership Diploma Scholarship
THE WINNERS GOLD AWARD WINNER Leeds Beckett University Leeds Beckett Global Campaign This was a very well thought out and well executed campaign, focused on creating a warm and friendly environment for international students and achieving excellent results.
SILVER AWARD WINNER Aston University The Hello Team - Ask Us Anything A super focused and authentic campaign delivered by students, to students - resulting in great outcomes. Simple, but strong and very effective. Well done, Aston University.
BRONZE AWARD WINNER Royal College of Art Make Change An insight-driven campaign, founded in research with a clear aim. The judges were particularly impressed by the strong creative and notable results. HIGHLY COMMENDED University for Peace (UPEACE) Guardian Group & UPEACE Global Leadership Diploma Scholarship Evidencing excellent campaign work, the judges were impressed with the great content and the outcomes achieved in this entry - showing how utilising stories and focussing on specific challenges in a community can be very effective in the HE sector.
Best Use of Content 2022
Birmingham City University Get Ready For Uni London School of Economics & Political Science Research for the World Loughborough University Cuppa with a Scientist Nottingham Trent University Content Collective on TikTok Nottingham Trent University NTU Graduation Nottingham Trent University Re:search, Re:imagined Trinity Laban Conservatoire of Music and Dance Trinity Laban's Digital Gold Medal Showcase 2021 University of East Anglia #ClimateofChange University of East London Where Next? University of Liverpool The Liverpool Welcome Podcast Series University of Stirling Be Here
THE WINNERS GOLD AWARD WINNER Loughborough University Cuppa with a Scientist This entry made our judges smile. Loughborough University identified a clear problem based on insight, tapped into an innovative way to support the STEM agenda and delivered a solution with far reaching impact and longevity. Congratulations.
SILVER AWARD WINNER University of Liverpool The Liverpool Welcome Podcast Series An innovative solution to solve an old problem, University of Liverpool identified a clear challenge and created a podcast based on audience understanding. With great, high-quality execution, produced cost effectively and quickly, this achieved targets and really impressed the judges.
BRONZE AWARD WINNER Nottingham Trent University Re:search, Re:imagined This was a strong submission based on sector research with EDI considerations woven throughout. Nottingham Trent University demonstrated true innovation with the re-purposing of content and upskilling of academic staff. Well done. HIGHLY COMMENDED Trinity Laban Conservatoire of Music and Dance Trinity Laban's Digital Gold Medal Showcase 2021 A standout example of having to pivot during the pandemic, the judges applauded Trinity Laban for their well-considered plans for filming and for delivering such high quality, on-brand content in the midst of such challenging times.
Most Effective use of Digital or Social 2022
Arts University Bournemouth How Social Media Took Centre Stage of the HE Marketing Plan Leeds Beckett University Taking Our Brand Beyond Boundaries Nottingham Trent University Content Collective on TikTok Nottingham Trent University Re:search, Re:imagined University for the Creative Arts University for the Creative Arts Website University of Chichester TikTok Brand Awareness and Engagement University of East Anglia The Digital Engine Room University of East London Where Next? University of Gloucestershire Digital Flagship Estate University of Leicester JEM Online
THE WINNERS GOLD AWARD WINNER University of East Anglia The Digital Engine Room Genuine sector leading - and beyond. This entry really showcases a full digital transformation and positions UEA to be at the forefront of the sector, with the creation of a superb platform that will generate growth for a long time.
SILVER AWARD WINNER Arts University Bournemouth How Social Media Took Centre Stage of the HE Marketing Plan While many universities have embraced digital prospectuses via the web, Arts University Bournemouth have demonstrated real disruptive innovation in their use of social media to widen reach and access to this content. This pioneering and highly innovative approach is hugely impressive, and it really chimes with their brand ethos. Well done.
BRONZE AWARD WINNER Leeds Beckett University Taking Our Brand Beyond Boundaries This was a really strong submission with a clearly defined challenge, a research-based approach to planning creative content to meet user needs and a multi-channel campaign with strong measured results. Congratulations.
HIGHLY COMMENDED University of Chichester TikTok Brand Awareness and Engagement Brilliant, relevant and bringing the brand to life - the team has achieved incredible success with their early adoption and use of TikTok and shown themselves to be innovative and resourceful in a very challenging environment with a smaller marketing team and budget.
Best Brand/Reputation Campaign
Bangor University Creating the Extraordinary Loughborough University Tokyo Games Nottingham Trent University Re:search, Re:imagined Swansea University International World Rankings and Research Reputation Campaign The Engineering & Design Institute London (TEDI-London) The 2021 Agenda University of East Anglia #ClimateofChange University of East London Never Not Pushing Forward University of Leicester Research Reputation Campaign University of Portsmouth Revolution Plastics University of Reading Partnering for the Planet
THE WINNERS GOLD AWARD WINNER University of East London Never Not Pushing Forward A bold, ambitious and well-integrated campaign, with clearly defined and thought through channels to have a maximum impact. The judges were delighted to see the growth that can be attributed to this campaign - congratulations University of East London.
SILVER AWARD WINNER Nottingham Trent University Re:search, Re:imagined Tackling a challenging space, Nottingham Trent University delivered a multi-channel campaign backed by great research to a well-defined target audience - and achieved extraordinary results.
BRONZE AWARD WINNER University of Reading Partnering for the Planet This is a worthy and important campaign focussed on a topical subject of our times. The elements of the project all worked together cohesively, taking on board a vast amount of audience insight. Well done University of Reading.
Best Open Day Experience
London College of Communication, University of the Arts London Virtual Open Day London School of Hygiene & Tropical Medicine Virtual Open Days 2022 Queen Mary University of London Undergraduate Open Day Royal Northern College of Music Discover RNCM The University of Edinburgh Edinburgh's year of Postgraduate Virtual Open Days (October 2020 - July 2021) University of Central Lancashire (UCLan) UCLan's Virtual Experience (Vepple Platform) University of Liverpool Original Open Weeks
THE WINNERS GOLD AWARD WINNER The University of Edinburgh Edinburgh's year of Postgraduate Virtual Open Days (October 2020 - July 2021) For delivering an ambitious calendar of events with EDI and accessibility considerations woven throughout, the judges applauded The University of Edinburgh for succeeding in their objectives and gaining the support of the whole university. Congratulations.
SILVER AWARD WINNER University of Liverpool Original Open Weeks A well-researched and executed online open day that was delivered in a user-friendly, easy to navigate website whilst avoiding expensive virtual platforms. The judges were impressed by the strong data on visits, attention to on-demand content and the overall cost-effective approach. HIGHLY COMMENDED Royal Northern College of Music Discover RNCM The judges commended the team at Royal Northern College of Music for delivering an impressive schedule of events and excellent Open Day Experience on a minimal budget. An admirable achievement for a small team - well done.
Best Widening Participation Initiative
Leeds Beckett University The Progression Module University for Peace (UPEACE) Guardian Group & UPEACE Global Leadership Diploma Scholarship University of East Anglia Make it Count University of East London Summer School Challenge 2021 University of Hull The Jeremy Round LGBTQ+ Scholarship University of Leicester FutureMe
THE WINNERS GOLD AWARD WINNER Leeds Beckett University The Progression Module An excellent initiative delivering change at scale, this is a big impact Widening Participation project. Expertly organised and planned, the validated outcomes speak for themselves, and will no doubt continue to for years to come.
SILVER AWARD WINNER University of Hull The Jeremy Round LGBTQ+ Scholarship A great statement of University of Hull's inclusivity, this was bold, brave and emotive. This is a great example of not just widening participation, but true inclusivity. Congratulations.
BRONZE AWARD WINNER University of East Anglia Make it Count A very proactive initiative, this clearly benefited University of East Anglia students and school pupils alike, meeting targets and achieving very positive feedback. A truly wonderful project.
HIGHLY COMMENDED University of East London Summer School Challenge 2021 A careers first approach to widening participation that delivered extremely positive outcomes. The quotes from the participants are a testament to this project's success - well done University of East London.
Best Use of Data, Insight or Marketing Research 2022
Nottingham Trent University Re:search, Re:imagined The Northern School of Art The Northern School of Art & Mediaworks Partnership University of East London UG Main Cycle 2021 Campaign Strategy
THE WINNERS GOLD AWARD WINNER Nottingham Trent University Re:search, Re:imagined This entry hit all the criteria and showed continuous use of data throughout. It was good to see EDI being considered and woven into the approach.
SILVER AWARD WINNER University of East London UG Main Cycle 2021 Campaign Strategy A really data-centric submission, there was clear articulation of what was achieved in this entry. The story was told through data which helped it stand out in this category.
Best Community/Business Engagement Campaign or Initiative
Birmingham City University Inspired Festival Edinburgh Napier University #NapierNames University for Peace (UPEACE) Guardian Group & UPEACE Global Leadership Diploma Scholarship University of East Anglia Hello Future - Norwich Science Festival University of the West of Scotland UWS Together: A Whole-University and Community Response to Tackling Covid-19
THE WINNERS GOLD AWARD WINNER Edinburgh Napier University #NapierNames The judges were inspired by this brave, bold creative. It was a brilliant and exciting idea that was well-executed, with real meaning behind it.
SILVER AWARD WINNER University of East Anglia Hello Future - Norwich Science Festival A great community engagement campaign for a good cause - and well timed! Consideration for sustainability was carried throughout the project, with excellent levels of staff and student engagement achieved.
BRONZE AWARD WINNER Birmingham City University Inspired Festival A great initiative that placed students at the heart of this campaign – from the showcasing of their work to ensuring they did not miss out on an experience. Lovely work.
Best Engagement Campaign or Initiative 2022
London School of Hygiene & Tropical Medicine Pentacell Project Loughborough University The £10k Challenge Manchester Metropolitan University Feedback Festival Middlesex University 'Map Your Future' Augmented Reality Experience Nottingham Trent University Content Collective on TikTok Nottingham Trent University Re:search, Re:imagined University of Hull Promoting on-campus accommodation for current students at the University of Hull with accommodation partner UPP Ltd. University of Leicester HeadStart University of Stirling This Is Stirling University of Suffolk #UniSuffolkMadeMe
THE WINNERS GOLD AWARD WINNER London School of Hygiene & Tropical Medicine Pentacell Project This entry really reflected the breadth of work reflected in the sector. It was a well considered, thoughtful campaign that identified a real problem within institutions and responded in a robust way - engaging alumni and students in a way that others can learn from.
SILVER AWARD WINNER Loughborough University The £10k Challenge An inclusive campaign that smashed its targets and aligned really well to the institutions core values, this was a relatively simple idea executed very well with strong engagement.
BRONZE AWARD WINNER Manchester Metropolitan University Feedback Festival A bright, fun transformation project, well-integrated across all channels. There was a real understanding shown of what students engage with, which led to great outcomes.
Best Student Recruitment Publication or Prospectus
Arts University Bournemouth Putting the Love Back into the University Prospectus Birmingham City University Undergraduate Prospectus Buxton & Leek College Interactive Prospectus Pearson College London Escape Studios Digital Prospectus Queen Mary University of London - Malta Campus Queen Mary Malta Prospectus Swansea College of Art UWTSD Specialist Prospectus Swansea University Digital Undergraduate Prospectus The University of Manchester Digital Undergraduate Prospectus University of Chester The Get What Counts Approach University of Gloucestershire 2022 Digital Prospectus
THE WINNERS GOLD AWARD WINNER Arts University Bournemouth Putting the Love Back into the University Prospectus Innovative. Sustainable. Authentic. All words used by the judges to describe this entry. It showed compelling results and the judges wouldn't be surprised if others didn't follow in AUBs footsteps!
SILVER AWARD WINNER Pearson College London Escape Studios Digital Prospectus Dynamic, engaging and befitting for the audience, Pearson College London made great use of student stories to bring to life the nature and values of their institution. This screamed creativity, which really impressed the judges.
BRONZE AWARD WINNER Birmingham City University Undergraduate Prospectus This entry showed bold and thoughtful decision making, with a great element of sustainability. It was a brave, confident move and the judges loved the use of students to create the cover.
Best Low Budget Initiative (under £15K) 2022
Bishop Grosseteste University 2021 Clearing Open Day: Full-funnel Tracking Leeds Beckett University Beckett Talks: Telling Stories to the World Nottingham Trent University Content Collective on TikTok Swansea University Foodie Fridays University of Bedfordshire Beds VIP Campaign University of Leicester Citizens of Change 100 Scholarship
THE WINNERS GOLD AWARD WINNER Nottingham Trent University Content Collective on TikTok A standout entry in this category, this is an excellent example of how TikTok and user-generated content can work for a University to achieve outstanding results.
SILVER AWARD WINNER University of Bedfordshire Beds VIP Campaign This was an excellent campaign with super clear objectives and a well-executed plan. A great example of taking existing creative and moulding it to a digitally focussed, brand level campaign centred around an annual cyclic event.
HIGHLY COMMENDED Swansea University Foodie Fridays Quirky and original, this was a great content series produced in conjunction with student ambassadors that brought Swansea to life in an innovative yet cost effective way.
Best Prospective Student Journey/Campaign 2022
Arts University Bournemouth Tailoring a Better Integrated Student Journey Leeds Beckett University Building a Global Village New College Durham Get NCD Ready Campaign Nottingham Trent University NTU PhD Studentships Royal Northern College of Music Communications-led Applicant Journey Swansea University Pharmacy Launch University of East London Conversion 2021 University of Glasgow "Join Our" Postgraduate Journey University of Liverpool From First Steps to Belonging: A Student Journey University of Liverpool Creating a Holistic and Student Centred Journey for Entry 2021 & 2022
THE WINNERS GOLD AWARD WINNER Leeds Beckett University Building a Global Village An impressive and comprehensive piece of work that was absolutely focused on user journey. The student journey mapping and touch points were all on-point and the work delivered outstanding ROI.
SILVER AWARD WINNER Arts University Bournemouth Tailoring a Better Integrated Student Journey This is an inspiring example of a student journey campaign that thinks outside of the box and aligns with key audience platforms, delivered in a unique and fun way to match the brand of the university.
BRONZE AWARD WINNER New College Durham Get NCD Ready Campaign A fun, friendly and engaging campaign backed by an honest assessment of the student journey. This is a fantastic example of how a campaign can focus around the emotional and rational needs of the prospective student.
Rising Star Award 2022
Aneurin Lau Nottingham Trent University Celine Smyth Swansea University James Maas University of East Anglia Kealan Celik University of East London Kristina Georgieva University of East London Lauren Bowling Arts University Bournemouth Saiful Islam University of East London Sian Trimble-Davey University of East London Thomas Shorey University of East London Tom Rawding Leeds Beckett University
THE WINNERS GOLD AWARD WINNER Lauren Bowling Arts University Bournemouth Leading a world first and delivering clear creativity, Lauren has gone a long way past her job description and has had a huge impact across the institution. Evidently on a strong trajectory, a huge congratulations to our very worthy Gold Award Rising Star.
SILVER AWARD WINNER Tom Rawding Leeds Beckett University An outstanding member of the team and a pusher of boundaries, joining just as the pandemic struck clearly hasn't held Tom back. He has reviewed and streamlined processes, led on workstreams and developed new video content series - successfully demonstrating himself to be adaptable and responsive to a changing environment.
BRONZE AWARD WINNER James Maas University of East Anglia A real team player, James' passion for learning has driven innovation and delivered strong positive outcomes for University of East Anglia. His contribution demonstrates that he has effectively transformed the digital strategy and student journey to maximise the impact of marketing communications.
HIGHLY COMMENDED Aneurin Lau Nottingham Trent University A real asset to the team at Nottingham Trent University, Aneurin demonstrates genuine commitment and passion for ideas and is clearly an outstanding advocate of the university.
Marketing Team of the Year 2022
Arts University Bournemouth Nottingham Trent University Royal Northern College of Music Swansea University University of East London
THE WINNERS GOLD AWARD WINNER Nottingham Trent University With a very impressive array of achievements after significant change, NTU's marketing team have implemented many impactful projects over the past 12 months with strong engagement results and return on investment. The judges particularly noted the significant academic engagement achieved as part of the Re:search, Re:imagined campaign, the significant engagement with graduates for the NTU Graduation events and the innovative social media engagement achieved by activating the student voice through the Content Collective. These achievements clearly signpost NTU's Marketing Team to be The 2022 Heist Awards' Marketing Team of the Year.
SILVER AWARD WINNER Royal Northern College of Music For an incredible output for such a small team under immense pressure, the team at Royal Northern College of Music have delivered amazing work across multiple areas of Student Recruitment, Communications and events. Remarkable work - congratulations.
BRONZE AWARD WINNER University of East London This entry really showcased how the marketing team have brought to life the mission, vision and values of the university and tapped into its student populations beliefs. With an excellent focus on building short-term success in order to achieve long-term sustainability, this team is leading change across the institution. Well done.