Anglia Ruskin University Clearing Calm Campaign Anglia Ruskin University Initial Teacher Training Campaign Birkbeck, University of London & Hunterlodge Advertising UCAS January Deadline 2024 Campaign Brunel University London Brilliant Brunel Campaign Cardiff Metropolitan University The Capital of You Leeds Beckett University Defining Moments London Metropolitan University Clearing 2023 Northumbria University NU ALLSTARS Nottingham Trent University Clearing 2023 University of Derby A Syllabus to Save the World
THE WINNERS GOLD AWARD WINNER Leeds Beckett University Defining Moments. Judges Comments: "With a great mix of on and offline activity, this was an excellent campaign and an excellent submission. A really different way to showcase student voice, impact, value and motivate others to become part of the Beckett story. Brilliant work."
Best Postgraduate Student Recruitment Campaign
SPONSORED BY
Manchester Metropolitan University Think more. Think Manchester Met. Manchester Metropolitan University Your Journey. Their Future. Royal College of Art World's Number One Swansea University PG Fast-Track Campaign The University of Law Providing Clarity and Confidence to Confused Future Solicitors University of Bristol & psLondon ‘Bringing Life To…’ Campaign University of East London Things Change University of Glasgow Join Our World Changers Campaign
THE WINNERS GOLD AWARD WINNER Royal College of Art World's Number One. Judges Comments: "Based on strong data and insight, this was a bold and vibrant global campaign that delivered impressive results." SILVER AWARD WINNER Manchester Metropolitan University Your Journey. Their Future. Judges Comments: "This was a well-executed campaign from start to finish.The judges loved the clear brand identity used consistently throughout, the strong strapline and the great outcomes that were delivered."
BRONZE AWARD WINNER University of Bristol & psLondon 'Bringing Life To...' Campaign Judges Comments: "Built upon clear data and student insights, this was a visually stunning and impactful campaign that changed people's mindsets and perceptions."
Best international campaign or initiative
SPONSORED BY
Anglia Ruskin University IDP + Anglia Ruskin University International Office Association of Chartered Certified Accountants (ACCA) Be You Anywhere Aston University Achieving International Growth in New Markets Edinburgh Napier University A Journey You'll Remember Leeds Beckett University You Are Welcome Here Royal College of Art Welcome to the World's Number One Swansea University International Student Experience Podcast University of Bristol & psLondon ‘Bringing Life To…’ Campaign University of Cambridge Judge Business School & Hunterlodge Advertising International MBA Recruitment Campaign
THE WINNERS GOLD AWARD WINNER Leeds Beckett University You are welcome here Judges Comments: "A well thought out, multi-faceted campaign that put the student voice at the heart of it.The judges loved the personalised approach and the way data was used throughout the campaign." SILVER AWARD WINNER Royal College of Art Welcome to the World's Number One Judges Comments: "A bold campaign with a simple but confident message. It's global nature and significant ROI demonstrated real impact in a very challenging market."
BRONZE AWARD WINNER Anglia Ruskin University IDP + Anglia Ruskin University International Office Judges Comments: "A highly focused and targeted campaign, this work delivered impressive numbers and a very strong impact."
BEst use of content
SPONSORED BY
Birmingham City University Finfluencer Marketing Campaign Manchester Metropolitan University Manchester Met - 200 Years Nottingham Trent University Nottingham School of Art and Design "Make It" Campaign Staffordshire University Level of Detail Vodcast The University of Glasgow Jamie's Graduation Story The University of Manchester Manchester's Revision, Exam and Wellbeing Toolkit University College London Tackling the Global Challenge of Dementia Campaign University of Central Lancashire Beyond Business University of Leeds Accessible City and Campus Videos University of Reading Show Your Stripes Day 2023 University of Southampton Last Tour UWE Bristol Sustainability Campaign 2023
THE WINNERS GOLD AWARD WINNER Manchester Metropolitan University Manchester Met - 200 years Judges Comments: "This entry absolutely wowed the judges! Showcasing their students, staff and the campus in a wonderful light, Manchester Met utilised the Wes Anderson trend in a fresh and completely compelling way to create highly engaging, authentic content that is so much fun to watch."
SILVER AWARD WINNER Staffordshire University Level of Detail Vodcast Judges Comments: "Innovative, unique, engaging - and a perfect example of how academics can be a fantastic asset. This was a very ambitious project, but a really fun approach to content marketing that ultimately achieved amazing stats."
BRONZE AWARD WINNER The University of Manchester Manchester's Revision, Exam and Wellbeing Toolkit Judges Comments: "An absolutely wonderful and necessary campaign that delivered fantastic impact on a shoe-string. This was innovative, thoughtful and genuinely helpful content that directly answered a number of concerns young people have when preparing for exams and university. Bravo!"
HIGHLY COMMENDED The University of Glasgow Jamie's Graduation Story Judges Comments: "A compelling, emotive and inspiring submission, this was an incredible way to showcase one student's triumph over adversity. Massively impactful work that will inspire so many future students."
HIGHLY COMMENDED University of Leeds Accessible City and Campus Videos Judges Comments: "This was an exciting entry that brought the city of Leeds to life, and made all our judges want to visit! Beautifully executed videos and strong results - this was truly impressive work."
most effective use of digital or social
SPONSORED BY
Anglia Ruskin University aru_international Falmouth University Creativity in Everything Leeds Beckett University 2023 Graduation Social Media London Metropolitan University Brand Building Through TikTok Domination Morley College London E-commerce for Short Course Enrolments University of East Anglia & Infinite Form UEA's Virtual Open Day & Applicant Hub Platform University of East London UEL x Mob Kitchen University of Leicester Chancellor Barbie University of South Wales Flash Competition - Share Your Postgraduate Worries University of Stirling The Show Must Go On: Adding Sparkle to our University Events Website
THE WINNERS GOLD AWARD WINNER Morley College London E-commerce for Short Course Enrolments Judges Comments: "An absolute standout in this category, the adoption of the e-commerce approach has yielded fantastic results for Morley College.Innovative and impressive work!"
SILVER AWARD WINNER University of Leicester Chancellor Barbie Judges Comments: "A perfect combination of reactive and planned, fun without being silly and a masterclass in how to tap into bigger trends and make them both university-specific and super relatable to target audiences. Absolutely brilliant!"
BRONZE AWARD WINNER University of East London UEL x Mob Kitchen Judges Comments: "An interesting use of influencers and a very different content approach - this was a brilliant collaboration which increased university visibility and delivered good ROI."
HIGHLY COMMENDED University of East Anglia & Infinite Form UEA's Virtual Open Day & Applicant Hub Platform Judges Comments: "A strong submission that shows a very well developed, all encompassing project for prospective students - this is a really strong platform. The judges loved the personalisation of both the applicant and enquirer process and look forward to seeing the platform deliver further impact."
Best brand/reputation campaign
SPONSORED BY
Edinburgh Napier University Must Be Napier Loughborough University Loughborough Business School Nottingham Trent University Nottingham School of Art and Design Nottingham Trent University Re:searchers Re:vealed Queen's University Belfast & Net Natives Research to Reality University of Aberdeen Beyond Boundaries University of Bristol & psLondon Bringing Life To…’ Campaign University of Derby A University of Game-Changers University of East Anglia Branding with a Big Heart University of Limerick Stay Curious for Research
THE WINNERS GOLD AWARD WINNER University of Bristol & psLondon University of Bristol - 'Bristol Life to...' Campaign Judges Comments: "This absolutely met the objectives of the entry to the letter. Excellent focus on inclusivity and moving away from 'elite' perceptions.The improvement in brand metrics and sentiment was impressive, backed by great visuals!"
SILVER AWARD WINNER University of Aberdeen Beyond Boundaries Judges Comments: "The very small team delivered something highly impressive visually and with multifaceted elements.The visuals and aurora link on 'true north' looked and felt great!"
BRONZE AWARD WINNER Nottingham Trent University Nottingham School of Art and Design Judges Comments: "A great submission, well designed and articulated. A great example of smart objectives driving clarity of purpose to deliver positive impact and return on investment."
HIGHLY COMMENDED Queen's University Belfast & Net Natives Research to Reality Judges Comments: "Very impressive movement in reputation scores via QS and THE as a result of this campaign. This shows the importance of an exec lead working with marketing colleagues to deliver results."
Best event experience
SPONSORED BY
Anglia Ruskin University Chelmsford Science Festival Edge Hill University Black History Month Programme Instils Belonging Leeds Beckett University Graduation 2023 Royal Northern College of Music Discover RNCM50 Swansea University Leadership for Future Generations The University of Sheffield & Sheffield Hallam University The Big City Vibe That Feels Like Home University of Aberdeen Postgraduate Virtual Open Day 2023 University of Central Lancashire Create Your Future Event - Creativity Matters Exhibition University of East London 125th Anniversary Gala Celebration University of Gloucestershire Get Uni Ready
THE WINNERS GOLD AWARD WINNER University of Gloucestershire Get Uni Ready Judges Comments: "Wewere impressed with how the university addressed a big sector challenge around converting offer holders. They truly put their audience at the front of their experience design and engaged the wider community in a really smart way. Well done University of Gloucestershire!"
SILVER AWARD WINNER Leeds Beckett University Graduation 2023 Judges Comments: "A very impressive entry from Leeds Beckett University - the 2023 graduation put their students at the heart of the experience.The event was based on a clear feedback loop and created positive impact for the students, their families and the city, with strong engagement all around."
BRONZE AWARD WINNER University of Central Lancashire Create Your Future Event - Creativity Matters Exhibition Judges Comments: "We thought this was a brilliant use of a digital platform to allow students to understand the path they need to take to reach their desired career.The entry also references how this could help future enrolments by students engaging with the university early on in their academic cycle."
Best widening participation initiative
SPONSORED BY
Anglia Ruskin University Amplify Your Summer Y12 Residential Experiences Swansea University Global STEM Outreach The University of Manchester Mentoring Women and WP Students in Science and Engineering University of Bedfordshire Maths Mastery University of East Anglia Be a Man. Be a Nurse. University of East London UEL x Woodland Tribe Collaboration University of Leeds Now I'm Here University of Salford National Saturday Club University of Westminster SONY Games Academy University of York & Net Natives Black Access
THE WINNERS GOLD AWARD WINNER University of Bedfordshire The Maths Mastery Judges Comments: "We loved this simple yet effective and truly heart-warming entry that has made a real difference to pupil outcomes and lives.This initiative built lasting relationships with local schools in what is a very deprived area. It can (and should) be used as a long-term strategy."
SILVER AWARD WINNER Swansea University Global STEM Outreach Judges Comments: "This was an innovative international project, tackling a number of areas of under-representation in Nigeria, with very positive outcomes for minimal budget and potential long term partnerships in the STEM field."
BRONZE AWARD WINNER Anglia Ruskin University Amplify Your Summer Y12 Residential Experiences Judges Comments: "This was an impactful submission with clear results, ROI and format. The "whole system" approach engaged students and parents in an innovative way."
Best use of data, insight or marketing research
SPONSORED BY
Anglia Ruskin University Initial Teacher Training Market Review Northumbria University The Market Landscape Project Nottingham Trent University Re:search, Re:vealed Queen Mary University of London Data-led New Programme Development University of Bradford Driving Insights Through Digital Dashboards University of East London Brand on the Run University of Glasgow Undergraduate Personas University of Southampton Does AI Generated Content Outperform Human Generated Content? University of Westminster Innovative Feeder Engagement
THE WINNERS GOLD AWARD WINNER University of SouthamptonDoes AI Generated Content Outperform Human Generated Content? Judges Comments: "This was a highly impressive and innovative entry. Simple yet topical, it demonstrates a real understanding of where marketing could be headed in a few short years. With smart use of AB testing, first mover advantage shown and cost effective too, there was no denying this was the winner of the category."
SILVER AWARD WINNER University of East London Brand on the Run Judges Comments: "This was very impressive work delivered on a low budget. The judges were impressed with the strong SMART objectives and the notable improvement to scores in a crowded market - clearly making this a good and worthwhile project."
Best community/ business engagement campaign or initiative
SPONSORED BY
Anglia Ruskin University Chelmsford Science Festival Birmingham City University Inspired Family Day Edge Hill University LancsCAN - Bringing the Community Together to Support Climate Action Leeds Beckett University The Knowledge Exchange Swansea University Swansea Half Marathon - Making Strides for Mental Health University of Bristol A State-of-the-Art Dental School for Bristol University of East Anglia Learning Leaders University of Leeds Help to Grow University of Reading University of Reading x Reading FC University of Salford Is Anybody Listening? Our Place, Our Time
THE WINNERS GOLD AWARD WINNER University of BristolA state-of-the-art Dental School for Bristol Judges Comments: "We thought this was an incredibly innovative and creative campaign with a lasting community legacy. Opening a new dental school building was not the easiest sell, but the team managed to create a highly integrated, inclusive, fun and engaging campaign with great results."
SILVER AWARD WINNER Swansea University Swansea Half Marathon - Making Strides for Mental Health Judges Comments: "This was a highly emotive and well-executed campaign, aligned to the University's values and tackling a very topical issue. It had a clear call to action that was inclusive to all audiences."
BRONZE AWARD WINNER University of East Anglia Learning Leaders Judges Comments: "This was a meaningful initiative with impressive and long-term impact for all parties. The campaign defined its audience very clearly to make most use of its limited budget."
Best student or alumni engagement initiative
Anglia Ruskin University Into ARU Birmingham City University Alumni Festival Edge Hill University Celebrating 90 Years at Our Ormskirk Campus Edinburgh Napier University Keep on Track University of Arts London LGBTQ+ Hero Campaign University of Bedfordshire Campus Wall Branding Project University of Central Lancashire "When It Feels Wrong, It's Wrong" University of Salford Talking Salford Podcast University of Southampton Exams and Assessments Campaign - Supporting our Students to Achieve Their Full Potential University of West London & Havas People Student Support - New Visual Identity
THE WINNERS GOLD AWARD WINNER University of Arts LondonLGBTQ+ Hero Campaign Judges Comments: "This was a really powerful entry full of passion, that went beyond 'marketing'. With support from the vice chancellor and across the university, it's a wonderful campaign that promotes an inclusive community where everyone can be respected and celebrated. Great job."
SILVER AWARD WINNER University of Central Lancashire "When It Feels Wrong, It's Wrong" Judges Comments: "A really important and brave campaign which had meaningful impact, the judges were incredibly impressed with this work and the outcomes it has achieved."
BRONZE AWARD WINNER Anglia Ruskin University Into ARU Judges Comments: "This was a brilliant and exciting initiative that made use of gamification to increase engagement. Fantastic work!"
Best low budget initiative (under £15k)
SPONSORED BY
Aston University The Aston Enterprise Scholarship Edinburgh Napier University Power of the Bike Exeter College Higher Technical Education - Skills Employers Need London Metropolitan University One Moment, 1,200,000+ Engagements University College London Tackling the Global Challenge of Dementia University of East London UEL x Woodland Tribe Collaboration University of Glasgow Dumfries Campus - Virtual Reality Experience University of Greenwich Mini Seed Prospectus University of Sussex Your Root to Sussex UWE Bristol Sustainability Campaign 2023
THE WINNERS GOLD AWARD WINNER Aston UniversityThe Aston Enterprise Scholarship Judges Comments: "A brilliant entry which met clear objectives in non volume markets and reflected values around entrepreneurship and social impact. Impressive work and an excellent ROI delivered."
SILVER AWARD WINNER University College London Tackling the Global Challenge of Dementia Judges Comments: "A worthy campaign that touches on an important and emotional topic that will have resonated with many audiences. This is impressive and creative content delivered by a small in-house team which achieved demonstrable results. Well done."
BRONZE AWARD WINNER University of East LondonUEL x Woodland Tribe Collaboration Judges Comments: "We loved this initiative that engaged the whole community. It's amazing that a university is thinking as far in advance as gen alpha. A truly fantastic project."
Best prospective student journey/experience
SPONSORED BY
Anglia Ruskin University Clearing Calm Campaign Leeds Beckett University Creating A Space To Be Your Authentic Self Queen Mary Malta & Hunterlodge Advertising The Best of Both Worlds Royal College of Art Giving Pre-Arrival Confidence to International Postgrad Students University of Aberdeen Find Your True North - Clearing 2023 University of East London Conversion 2023 - ‘Always On’ Multi-channel Offer Holder Engagement University of Victoria Growth Minded: UVic's Domestic Undergraduate Student Awareness Campaign
THE WINNERS GOLD AWARD WINNER Leeds Beckett UniversityCreating A Space To Be Your Authentic Self Judges Comments: "An entry our judges were jealous of! Leeds Beckett have done a great job of fostering a community and sense of impact and belonging to get their prospective students excited, and there's no denying the results are brilliant. Well done."
SILVER AWARD WINNER Queen Mary Malta & Hunterlodge Advertising The Best of Both Worlds Judges Comments: "Evocative and imaginative, this was a strong campaign that utilised an omni-channel approach and delivered really strong results. The relevant content and segmentation for each stage of the student journey was brilliant."
rising star award
SPONSORED BY
Aby Underhill-Carey Falmouth University Amy Carpenter University of Suffolk Ben Housam Leeds Beckett University Hannah Champion Swansea University James Galbraith Robert Gordon University Jeroen van Dijk Royal College of Art Katie Groves Anglia Ruskin University Michelle Isikson Anglia Ruskin University Milly Gilmore University of Westminster Rukshana Shaw-Porter University of East London
THE WINNERS GOLD AWARD WINNER Jeroen van Dijk Royal College of Art Judges Comments: "It is great to see talent from outside the sector coming in and making a difference so quickly and with such impact. Jeroen clearly understands the importance of the full application, conversion and enrolment cycle and has made huge improvements in each of these areas for the college. The judges are excited to see what he will do next!"
SILVER AWARD WINNER Hannah Champion Swansea University Judges Comments: "Hannah has an impressive can do attitude and has played a pivotal role in transforming how market research and insights are used and respected by the university. Hannah clearly has an appetite for challenge and greater responsibility, and the judges are sure she will go far in her HE career."
BRONZE AWARD WINNER Ben Housam Leeds Beckett University Judges Comments: "Ben has clearly utilised his skills to go above and beyond his role, both within the team and outside of his immediate team. His creativity and enthusiasm has played a key part in engaging others and enabled the building of strong networks."
Marketing team of the year
SPONSORED BY
Alliance Manchester Business School, The University of Manchester Anglia Ruskin University Falmouth University Imperial College London London Metropolitan University Royal College of Art Swansea University University of East London University of Glasgow University of Westminster
THE WINNERS GOLD AWARD WINNER University of East London Judges Comments: "This was a well-developed and outstanding submission that clearly demonstrated how the institution's values align with the team's culture of innovation and creativity - something that is consistently seen in their assets and clearly helps them to achieve their stretching objectives. Huge congratulations, team UEL!"
SILVER AWARD WINNER Royal College of Art Judges Comments: "A small team who have produced impressive results and numbers, our judges noted their adaptability, resilience, and collaborative spirit, which has helped them to deliver a wide range of impactful projects in a challenging market."