Hartpury University and Hartpury College Coming to Hartpury 2022 Hartpury University and Hartpury College Don't worry, be Hartpury Leeds Beckett University We Inspire. Bringing our teaching excellence to life. Swansea University 2022 Clearing & Confirmation Campaign The University of Sheffield & Sheffield Hallam University Sheffield - Your University City Ulster University Hello Future Clearing Campaign University Academy 92 (UA92) Make It For Real University of Bradford Teamwork Makes The Dream Work - Computer Science University of Central Lancashire (UCLan) Creativity Matters University of Salford 2022 Clearing Campaign
THE WINNERS GOLD AWARD WINNER Leeds Beckett University We Inspire. Bringing our teaching excellence to life. Judges Comments: "Backed by detailed data and insight, this was a comprehensive and insightful entry that pushed boundaries by putting academics at the forefront of the campaign – sharing profiles and stories that really stood out to our judges."
SILVER AWARD WINNER University of Central Lancashire (UCLan) Creativity Matters Judges Comments: "With powerful creative that drew students into the industry, not just the institution - this campaign wasn't just a university campaign, but was championing the sector. The outcomes were fantastic considering the challenges in the creative arts sector."
BRONZE AWARD WINNER The University of Sheffield & Sheffield Hallam University Sheffield - Your University City Judges Comments: "This was a groundbreaking collaboration between two very different universities, recognising the mutual benefits of coming together to celebrate the city. Congratulations!" HIGHLY COMMENDED University Academy 92 (UA92) Make It For Real Judges Comments: "Whilst this was an incredibly competitive category, UA92 demonstrated courage, bravery and mastery of their brand and their audience. They’ve dared to be unapologetically different and thus, the judges felt it was important to highly commend this campaign."
Best Postgraduate Student Recruitment Campaign
SPONSORED BY
Imperial College Business School Where Worlds Collide Robert Gordon University Invest in your future at RGU The University of Manchester Hello Tomorrow University of East London Things Change University of Limerick Stay Curious Campaign
THE WINNERS GOLD AWARD WINNER University of Limerick Stay Curious Campaign Judges Comments: "The judges thought this was a really engaging entry. It showed clear execution on a tight budget, delivered completely in-house by a new Postgraduate team. They particularly liked the creative concept and the brand toolkit."
Best Use of Content
SPONSORED BY
Arts University Bournemouth Banksy unmasked on TikTok Hartpury University and Hartpury College The Future is Here: Women's Rugby at Hartpury University and Hartpury College Keele University Keele in 15 Seconds Leeds Beckett University Poetry With Power TEDI-London Future Engineers The University of ManchesterGet Ready for Manchester University of East London Where Next University of Glasgow #MeetTeamUofG Student Content Creators University of Stirling Recruiting the 12th man: campaign drives 1,000 fans to historic cup match UWE Bristol Tackling sexual harassment and misogynistic behaviour on campus
THE WINNERS GOLD AWARD WINNER University of East London Where Next Judges Comments: "This was a unique, innovative and memorable entry that wowed the judges. With a clear strategy to develop high quality content to connect community to the university, the interactivity created a compelling sense of place."
SILVER AWARD WINNER Arts University Bournemouth Banksy unmasked on TikTok Judges Comments: "A genius piece of work…loved it, loved it, loved it!"
BRONZE AWARD WINNER University of Stirling Recruiting the 12th man: campaign drives 1,000 fans to historic cup match Judges Comments: "Congratulations University of Stirling – this campaign demonstrated great use of a unique opportunity, delivered impact and successfully created content that tapped into the audience’s emotions. A proud and positive content moment, for sure."
Most Effective use of Digital or Social
SPONSORED BY
Arts University Bournemouth Wonder What: Turning “I kinda like” into “I could be” – a new kind of careers app Edge Hill University Study with us project Hartpury University and Hartpury College TikTok Imperial College London Study Website Keele University Embracing a Digital Prospectus University of Bedfordshire DEFY EXPECTATIONS University of East London Where Next University of Glasgow Amplifying the authentic student voice via our peer-to-peer platform University of Glasgow UofG live on Streamyard University of Stirling University of Stirling and Squiz Funnelback Search Platform
THE WINNERS GOLD AWARD WINNER Arts University Bournemouth Wonder What: Turning “I kinda like” into “I could be” – a new kind of careers app Judges Comments: "A unanimous decision – the judges felt this was a standout entry, a true game changer. It was a bold decision to make the app neutral and free, and the content was rich, truly innovative and embraced emerging technologies."
SILVER AWARD WINNER University of Glasgow UofG live on Streamyard Judges Comments: "This was a sector-leading approach to using an existing platform that's making a real difference in the applicant journey. The engagement throughout the student lifecycle was impressive."
BRONZE AWARD WINNER University of Stirling University of Stirling and Squiz Funnelback Search Platform Judges Comments: "This was a unique way of updating a pivotal function on the website without having to start from scratch, with a clear 'human-centred' approach. A strong solution to improving the applicant experience – well done."
Best Brand/Reputation Campaign
SPONSORED BY
London Metropolitan University The Real London Loughborough University Commonwealth Games Queen's University Belfast Reputational Campaign Solent University Brand Campaign Spirit Studios Spirit Studios Rebrand The Bedford College Group Internal Branding Campaign 2022 University Centre Reaseheath 'It's in our nature' Brand Campaign University College London Generation 001 Climate Action Campaign University College London REF21 Comms Campaign University of Surrey Surrey Medical School Launch
THE WINNERS GOLD AWARD WINNER Spirit Studios Spirit Studios Rebrand Judges Comments: "This was clearly a well-executed project, backed by brilliant, creative content and delivering impressive results in a small space of time. Huge congratulations to Spirit Studios!"
SILVER AWARD WINNER London Metropolitan University The Real London Judges Comments: "A brave but necessary campaign that was authentically London Met. This campaign listened to and made use of the university’s best asset – a student. The judges loved the honesty and passion that radiated through the entry – a huge well done to the team."
BRONZE AWARD WINNER Queen's University Belfast Reputational Campaign Judges Comments: "A strategic and well-executed campaign, led by insight and a well-thought-out aim. This was a truly solid entry that delivered against its objective. Well done Queen's University Belfast."
Best EVENT Experience
SPONSORED BY
Bridgend College Bridgend College Careers Store Newcastle University Offer Holder Days Northumbria University The Northumbria University Experience University Academy 92 (UA92) Greatness Unlocked Graduation University of East London Reimagining the Future of Business and Law University of Portsmouth Global Week University of Sunderland Applicant Days March 2022 University of Surrey Surrey Showcase
THE WINNERS GOLD AWARD WINNER Bridgend College Bridgend College Careers Store Judges Comments: "A fantastic creative project that delivered something innovative on a small budget. The judges applauded Bridgend College for delivering real impact and a superb event experience, tied into the college's overall sustainability principles."
SILVER AWARD WINNER Northumbria University The Northumbria University Experience Judges Comments: "The judges truly loved this entry. It ticked all the boxes – a brilliant event focussed on the customer experience and a super submission that was backed by strong ROI."
BRONZE AWARD WINNER University of Sunderland Applicant Days March 2022 Judges Comments: "This was a clear and concise submission that had well-defined SMART objectives, impressive impact stats, and a brilliant demonstration of extending the remit of an event to maximise impact across the wider applicant journey."
Best Widening Participation Initiative
SPONSORED BY
Arts University Bournemouth Being a Boy Birmingham City University BCU Forward Middlesex University Uni Starter Kits Northumbria University The Northumbria Widening Participation Mission Ulster University The Discovery Academy University of East London Without barriers University of East London Woodland Tribe University of Leicester Atelier Labs University of Sunderland St Teresa's RC Primary School Darlington - Primary to Uni Programme 2021/22 University of Surrey Start Something
THE WINNERS GOLD AWARD WINNER University of Leicester Atelier Labs Judges Comments: "This was a fantastic and inspiring example of collaboration that leaves a legacy for the future. A well written entry showcasing SMART objectives, this project shows how universities can have a lasting impact on their communities. The judges really liked the authenticity of the entry and applaud the University of Leicester for shining a light on STEM subjects."
SILVER AWARD WINNER Arts University Bournemouth Being a Boy Judges Comments: "The judges commend Arts University Bournemouth for tackling a subject not commonly in the news: addressing white working-class boys and delivering a strong project that had great feedback and press coverage."
BRONZE AWARD WINNER Ulster University The Discovery Academy Judges Comments: "The judges thought this was a brilliant use of a digital platform to allow students to understand the path they need to take to reach their desired career. The entry also references how this could help future enrolments by students engaging with the university early on in their academic cycle."
Best Use of Data, Insight or Marketing Research
SPONSORED BY
Newcastle University Offer Holder Days Insight Project Northumbria University Confirmation & Clearing Solent University Values Based Brand Strategy Swansea University Swansea University Prospectus The University of Law A Seemingly Impossible Task University of East Anglia Data is our rocket fuel! Turbo-boosting student engagement University of Central Lancashire (UCLan) The open day “wrap-around” experience University of East London UG campaign strategy insight UWE Bristol Clearing Campaign 2022 UWE Bristol The impact of drug-taking on the environment
THE WINNERS GOLD AWARD WINNER UWE Bristol The impact of drug-taking on the environment Judges Comments: "This was an innovative project with a worthy subject matter. The entry demonstrates how great use of data can shape a message that forms a clever and creative campaign to tackle a real problem and deliver brilliant, impactful results."
SILVER AWARD WINNER Swansea University Swansea University Prospectus Judges Comments: "This was a brave and solid entry with a clear focus on understanding what the customer really wanted. Swansea University's detailed data and insight gathering methodology impressed the judges and made for a very strong entry."
BRONZE AWARD WINNER University of East Anglia Data is our rocket fuel! Turbo-boosting student engagement Judges Comments: "A strong submission from a Higher Education Institution who truly understand and respect the importance of data. This is great, well-thought-out activity that stitches different applicant data together to improve the customer journey – work that is clearly transforming the university's business and absolutely deserves to be celebrated."
Best Community/Business Engagement Campaign or Initiative
SPONSORED BY
Leeds Beckett University Good to Give Nottingham Trent University Lead the Field Ulster University North Belfast New Campus University of Bath Cosy Wednesdays University of Glasgow #TwinForHope University of Greenwich Football V Homophobia University of Leicester Centenary: ‘Celebrating 100 years of Change’ University of Salford Friends of Energy House 2.0 University of Southampton Collaboration maximises exposure for Economic Impact Report University of Surrey Surrey Showcase
THE WINNERS GOLD AWARD WINNER Ulster University North Belfast New Campus Judges Comments: "An outstanding example of higher education at its best. In tune with the community and delivering results through multiple communication channels – congratulations, Ulster University."
SILVER AWARD WINNER University of Salford Friends of Energy House 2.0 Judges Comments: "A positive community engagement project from virtually zero budget. This campaign raised outstanding awareness throughout the UK and created a long-term legacy."
BRONZE AWARD WINNER Leeds Beckett University Good to Give Judges Comments: "A beautiful example of solving a problem in the community via a simple but brilliant mission -very well planned, measured and executed."
Best Student or Alumni Engagement Campaign or Initiative
SPONSORED BY
Edinburgh Napier University Wellbeing Week Initiative Imperial College London Student Hardship Fundraising London School of Economics and Political Science Student Communications Identity Programme Middlesex University Student Callers Scheme Swansea University Welcome Week 2022 University College London Generation 001 Climate Action Campaign University of Chester Student Shout Out University of Dundee Branding for belonging: A tale of Dundee Sport penguins University of East London Graduate outcomes alumni engagement University of Surrey 40 Years of Nursing
THE WINNERS GOLD AWARD WINNER Imperial College London Student Hardship Fundraising Judges Comments: "An outstanding fundraising campaign for a very worthy cause, based on research and insights that spoke directly to the alumni audience, whilst also engaging current students. This was a strong and well-executed creative concept, with an innovative use of Direct Marketing."
Best Low Budget Initiative (under £15k)
SPONSORED BY
Falmouth University Creativity in Everything: Brand Video Leeds Beckett University LBU Cost of Living September 2022 - February 2023 Leeds Beckett University Poetry With Power Queen Margaret University 50 Years of Drama and Performing Arts Staffordshire University Student Connect Podcast Swansea University There’s More Than One Way to be Welsh – Football World Cup University of East London Woodland Tribe University of Leicester Leicester Peace Project University of Stirling Recruiting the 12th man: campaign drives 1,000 fans to historic cup match University of the West of Scotland #UWSResearchMatters
THE WINNERS GOLD AWARD WINNER University of Stirling Recruiting the 12th man: campaign drives 1,000 fans to historic cup match Judges Comments: "With an impressive turn around, this was a comprehensive campaign that capitalised on a unique opportunity. There was a real sense of joy that transcended the university community and engaged people in their wellbeing initiatives. Well done!"
SILVER AWARD WINNER Leeds Beckett University Poetry With Power Judges Comments: "This is an exceptional example of a student led video that showcased the emotional connection between the facilities and the human side of the arts. Congratulations Leeds Beckett!"
BRONZE AWARD WINNER Leeds Beckett University LBU Cost of Living September 2022 - February 2023 Judges Comments: "From joining forces with the Student Union to result in a more productive campaign, to tackling a range of cost-of-living challenges whilst ensuring the student body were aware of support available and how it can be accessed.This was a brilliant initiative that remained in-touch with the student demographic and delivered fantastic outcomes."
Best Prospective Student Journey/Experience
SPONSORED BY
Edge Hill University Creating a student journey that puts prospective students at the heart Leeds Beckett University Building a Community That Feels Like Home Middlesex University Ready for Anything NorlandCollege The best prospective student journey experience in the world! University of Aberdeen All About You - Clearing 2022 University of East London Driving personalised engagement for conversion University of Sunderland Applicant Journey Campaign 2021/22 University of Wolverhampton Get Set
THE WINNERS GOLD AWARD WINNER Leeds Beckett University Building a Community That Feels Like Home Judges Comments: "With a very clear rationale for the campaign and great use of existing media formats, the judges loved how this campaign built a real sense of place with pride in personal stories. It was audience driven, creative and holistic and considered multiple elements - impressive work, Leeds Beckett University!"
SILVER AWARD WINNER NorlandCollege The best prospective student journey experience in the world! Judges Comments: "This entry demonstrated a super impressive use of limited resources to deliver a fantastic end-to-end rebuild of the student journey. The activities put in place compliment the brand values of Norland College and created a student experience that was thoughtful, personal and impactful."
BRONZE AWARD WINNER University of East London Driving personalised engagement for conversion Judges Comments: "A considered approach to deliver meaningful activity aligned to patterns in decision-making. This entry demonstrated good use of collaboration, project management and resources to take students on a consistent journey."
CIM Higher and Further Education Rising Star Award
SPONSORED BY
Cara Turnbull Swansea University Coneyl Taylor University of East London Eliza Lita Leeds Beckett University Ella Swain University of Salford Joshua Goldstone Swansea University Nicole Hemming London Metropolitan University Sam Jackson-Royle Bangor University Sarah Gwilym Swansea University Sebastian Sigala University of East London
THE WINNERS GOLD AWARD WINNER Joshua Goldstone Swansea University Judges Comments: "After being thrown in at the deep end, the judges were extremely impressed with how Joshua has carved his own path – consistently going above and beyond in his role and demonstrating truly innovative activity in just 18 months. Joshua’s work will undoubtedly have a sustained impact in a role that is not often in the limelight. Huge congratulations from the judging panel, Joshua."
SILVER AWARD WINNER Sarah Gwilym Swansea University Judges Comments: "Clearly on a real mission and delivering incredibly impactful results, Sarah has shown real, admirable initiative and determination in her career so far – driving forward the Welsh language within Swansea’s marketing to become a real USP and solidifying herself as an expert in the team. A superb and seriously impressive Rising Star!"
BRONZE AWARD WINNER Eliza Lita Leeds Beckett University Judges Comments: "A standout candidate, Eliza has clearly made things happen at pace on her journey from intern to established member of the team at Leeds Beckett University – evidencing great progression from someone with a bright future. Congratulations!"
Marketing Team of the Year
SPONSORED BY
Edge Hill University London Metropolitan University New College Durham SOAS University of London Spirit Studios Swansea University Ulster University University of Salford University of Surrey University of Westminster
THE WINNERS GOLD AWARD WINNER London Metropolitan University Judges Comments: "A cut-through entry that stood out among the rest. The judges were delighted to see how London Metropolitan University have radically improved the diversity of their team in a short space of time, helping them to deliver excellent campaign work and impressive results, especially across social media. Huge congratulations to our 2023 Marketing Team of the Year!"
SILVER AWARD WINNER University of Salford Judges Comments: "This was a lovely entry with real character. The University of Salford's marketing team are a truly standout team, who have consistently delivered creativity, exceptional results and clearly have a great team culture. We look forward to the future Christmas number 1!"
BRONZE AWARD WINNER University of Surrey Judges Comments: "Faced with a unique set of challenges, the judges were impressed by the major turnaround achieved with and by this team, who came together to transform their culture whilst delivering great results."
HIGHLY COMMENDED Spirit Studios Judges Comments: "For a team of just 3 people, the Spirit Studios marketing team have delivered impressive results across a variety of brand, student recruitment and student engagement work - surpassing targets and delivering real impact. Brilliant work."