THE 2017 HEIST AWARDS WINNERS
BEST UNDERGRADUATE PROSPECTUS
The Shortlist:
|
Bournemouth University
Leeds College of Music Loughborough University Sheffield Hallam University Swansea University |
University of Glasgow
University of Leicester University of Northampton University of Sussex University of York |
The Winners:
|
GOLD AWARD WINNER
Loughborough University Judge’s comments: ''Following their major re-brand, Loughborough University have produced a stand out prospectus with a brilliantly thought out layout that showcases fantastic content and beautiful design'' |
SILVER AWARD WINNER
The University of Glasgow Judge’s comments: ''The University of Glasgow have taken bold steps to establish their brand identity and enhance student recruitment with this prospectus, which brings together effective design and great content.'' |
BRONZE AWARD WINNER
Bournemouth University Judge’s comments: ''An innovative and refreshing approach to user engagement that is clearly thinking creatively about the integration if user generated content and the authentic voices of its students.'' |
BEST PROSPECTUS FROM A SPECIALIST INSTITUTION
The Shortlist:
|
Pearson College London
Leeds College of Music Liverpool Institute for Performing Arts Royal Academy of Dance Royal Conservatoire of Scotland |
SAE Institute
The Glasgow School of Art Trinity Laban Conservatoire of Music University of the Arts London |
The Winners:
|
|
|
GOLD AWARD WINNER
The Glasgow School of Art Judge’s comments: ''The Glasgow School of Art created a simply brilliant publication that stands as a work of art in its own right that demands attention. The publication creates a strong desire to be part of a creative but also welcoming community through its fantastic use of typography, photography and articles.'' |
GOLD AWARD WINNER
Royal Academy of Dance Judge’s comments: ''This is a big, bold and contemporary publication by the Royal Academy of Dance which is both authentic and creative. This prospectus uses outstanding photography and layout to become completely in tune with today's dance students.'' |
SILVER AWARD WINNER
Leeds College of Music Judge’s comments: ''Leeds College of Music have produced a great looking prospectus with a compelling narrative that captures authentic stories of their students and recognises the uniqueness of their student body.'' |
BRONZE AWARD WINNER
University of the Arts London Judge’s comments: ''The whole suite is very successful. The narrative showcasing the colleges is very interesting, as this publication focuses on communicating personality and success, rather than just details of the courses.'' |
BEST POSTGRADUATE PROSPECTUS
The Shortlist:
|
Edinburgh Napier University
Heriot-Watt University Leeds Beckett University Loughborough University |
The University of Edinburgh
University of Glasgow University of Leicester |
The Winners:
|
GOLD AWARD WINNER
University of Glasgow Judge’s comments: ''The University of Glasgow took a cost effective approach that paid off with this prospectus. The front editorial section was recognised by the judges as a stand out feature which achieves a genuine magazine feel.'' |
|
|
|
SILVER AWARD WINNER
Lougborough University Judge’s comments: ''Loughborough University have produced a fresh and accessible prospectus that is a fine example of what a postgraduate prospectus should look like.'' |
BRONZE AWARD WINNER
University of Leicester Judge’s comments: ''The University of Leicester have created a bright and clear prospectus which showcases and captures the identity and environment of the university.'' |
BEST POSTGRADUATE STUDENT RECRUITMENT INITIATIVE
The Shortlist:
|
Leeds Beckett University
Building Confidence and Inspiring Progression Loughborough University Loughborough University London St George's University of London Physician Associate Studies: 100% Campaign |
The University of Edinburgh Business School
Postgraduate Student Recruitment Campaign University of Sussex Corruption, Law and Governance LLM Campaign University of Winchester Find the big picture in the fine detail |
The Winners:
|
GOLD AWARD WINNER
University of Winchester Judge’s comments: ''The University of Winchester encouraged their target audience to ‘Find the big picture in the fine detail’ in a brave, rigorously executed and highly engaging campaign. This strong and unique initiative achieved exceptional results for the costs invested.'' |
SILVER AWARD WINNER
Leeds Beckett University Judge’s comments: ''The ‘Building Confidence and Inspiring Progression’ campaign is an excellent in-house campaign that was thoroughly researched and fantastically executed, providing clear evidence of how Leeds Beckett University have overachieved against tough targets.'' |
BRONZE AWARD WINNER
St George's, University of London Judges comments: ''St George's, University of London executed a strong and creative campaign that combines personal touches and a strong narrative to create emotional connections with its potential students. The Physician Associate Studies:100% campaign has achieved fantastic results and evidences great use of budget.'' |
BEST UNDERGRADUATE STUDENT RECRUITMENT INITIATIVE
The Shortlist:
|
Lancaster University
Open Day Campaign Loughborough University #LboroFamily's Golden Ticket Ron Dearing UTC Student Recruitment Sheffield Hallam University 2016 Conventions Campaign St George's, University of London Life at St George's University of Bedfordshire Graduate as a Professional - Clearing 2016 University of Bolton #Andsoitbegins |
University of Central Lancashire
UCLan School of Medicine: Training Future Global Doctors, supporting local health economy University of Derby Clearing Campaign University of Leicester London to Leicester Partnership University of Reading LEGENDS- NME at Reading Festival 2016 University of Sunderland YouStillCan |
The Winners:
|
GOLD AWARD WINNER University of Sunderland Judge’s comments: ''The University of Sunderland’s ‘You Still Can’ campaign demonstrates excellent market research and is a well-considered and structured campaign with phenomenal results. This is a near perfect entry demonstrated by a real understanding of what this team wanted to achieve and how they executed their ideas.'' |
SILVER AWARD WINNER
Loughborough University Judge’s comments: ''Loughborough University’s outstanding creativity and passion, partnered with minimal spending has delivered fantastic results and one brilliant campaign. Loughborough’s Golden Ticket is bang on brand and has achieved exceptional return on investment.'' |
SILVER AWARD WINNER
University of Bedfordshire Judge’s comments: ''The University of Bedfordshire team should be praised for their hardworking approach to a challenging situation in an increasingly competitive market. They should be immensely proud of the significant successes that have been achieved by this campaign.'' |
BRONZE AWARD WINNER
Sheffield Hallam University Judges comments: ''Sheffield Hallam University ran an excellent, integrated and creative campaign that not only exceeded its objectives, but also managed to generate an internal cultural shift of staff attitudes.'' |
HIGHLY COMMENDED
University of Reading
University of Reading
BEST INTERNATIONAL INITIATIVE
The Shortlist:
University of Aberdeen
International Orientation 2016
University of Bradford
UK-China Accelerated Enterprise Programme
The Winners:
University of Aberdeen
International Orientation 2016
University of Bradford
UK-China Accelerated Enterprise Programme
The Winners:
GOLD AWARD WINNER University of Bradford Judge’s comments: ''This is a bold and ambitious initiative by University of Bradford to recruit UK-based and China-based students to take part in a UK-China Accelerated Enterprise Programme that has a multitude of benefits for participants on both sides. The passion behind this project helped make it a very thorough programme that enhanced student experience for those who took part.'' |
BRONZE AWARD WINNER University of Aberdeen Judges comments: ''This project demonstrates an admiral degree of personal determination to achieve a win-win situation, where local volunteer institutions were able to reach their target audience and the University of Aberdeen’s international students received a thorough briefing of local travel attractions.'' |
BEST ALUMNI, DEVELOPMENT OR FUNDRAISING INITIATIVE
The Shortlist:
|
Birmingham City University
Farewell, Adrian Boult Hall - Alumni Reunion and Concert Loughborough University Love at Loughborough Loughborough University Act Today Transform Tomorrow Sheffield Hallam University Class of 2016 Graduation Campaign |
University of Bristol
Loyal Donor Bookplate Stewardship Communication University of Essex Click Crowdfunding University of South Wales Alumni Awards and Supporter Reception 2016 |
The Winners:
|
GOLD AWARD WINNER
University of Essex Judge’s comments: ''This is an innovative project which challenges a shift in culture and behaviour but reaps direct rewards for those engaging in the process.The excellent outcomes of this project are invaluable and usable across many entrepreneurship and employability platforms.'' |
|
|
|
SILVER AWARD WINNER
Loughborough University Judge’s comments: ''Loughborough University paint a great picture of a new team pulling together and achieving something outstanding with this creative portfolio. A thorough approach to this project allowed Loughborough University‘s ambitious objectives to be exceeded.'' |
BRONZE AWARD WINNER
Sheffield Hallam University Judge’s comments: ''This is a well-considered and executed campaign by Sheffield Hallam University that demonstrates a good rapport with graduating students whilst establishing alumni status at the same time.'' |
BEST MARKETING INITIATIVE TO PROMOTE RESEARCH EXCELLENCE
The Shortlist:
Loughborough University
Research Excellence
The University of Manchester
Research Beacons
University of Hull
#HiddeninPlainSight
The Winners:
Loughborough University
Research Excellence
The University of Manchester
Research Beacons
University of Hull
#HiddeninPlainSight
The Winners:
GOLD AWARD WINNER
University of Hull Judge’s comments: ''The University of Hull have triumphed with a clear concept that successfully expresses the values of the institution. A demonstrably current, impactful and well-received campaign.'' |
SILVER AWARD WINNER
The University of Manchester Judge’s comments: ''The University of Manchester evidence a strong approach to presenting a clear message in a research led institution. The well-executed campaign supports a clear university direction.'' |
BEST USE OF INNOVATION IN EDUCATION MARKETING
The Shortlist:
|
Brunel University London
Study with Brunel Leeds Beckett University Getting personal: using technology to give an unrivalled user experience Loughborough University #LboroFamily's Golden Ticket Loughborough University #LboroFamily's Road to Rio 2016 Sheffield Hallam University Sheffield Hallam's Video Playbook The Courtauld Institute of Art Discover The Courtauld in 360° |
The University of Manchester
Stellify The University of Sheffield We are International University of Bradford Don't Go To Bradford University of Leicester Vardyquake University of Reading LEGENDS - NME at Reading Festival 2016 Powered by University of Reading University of Salford Tinder Campaign |
The Winners:
|
GOLD AWARD WINNER Brunel University London Judge’s comments: ''This campaign was commended by the judges due to the variation of impressive content it combined, from social media to Spotify playlists. Brunel University London were committed to creating something with purpose that encouraged their offer holders to see they’d made the right choice.'' |
SILVER AWARD WINNER
The University of Manchester Judge’s comments: ''The University of Manchester should be applauded for the uniqueness of this campaign. This is genuinely innovative in UK Higher Education. By putting social responsibility at the heart of its strategic goals, The University of Manchester will continue to see success in making a difference for its students.'' |
BRONZE AWARD WINNER
The University of Bradford Judge’s comments: ''The University of Bradford took a bold and risky move by tackling negative perceptions of the city head on. This interesting concept is one that really breaks the mould.''. |
HIGHLY COMMENDED
Leeds Beckett University
Leeds Beckett University
BEST INTERNAL COMMUNICATIONS CAMPAIGN OR INITIATIVE
The Shortlist:
|
Lancaster University
Finely Tailored News Leeds Beckett University Graduation 2016, staff and student communications Loughborough University Spit Happens Lucy Cavendish College College Message Board Queen Mary University of London The "Tell us, we listen" Campaign |
The Manchester College
The Manchester College - be amazing The University of Manchester Stellify UCL UCL Accommodation Welcome Campaign The University of Edinburgh MediaTalent University of Stirling You Can Make It Happen |
The Winners:
|
GOLD AWARD WINNER
University of Stirling Judge’s comments: ''The University of Stirling tackled the extremely important issue of staff engagement at the point of a new strategic direction. Their ambitious and thorough approach has demonstrated fantastic efforts from a newly formed team.'' |
SILVER AWARD WINNER
Lancaster University Judge’s comments: ''This sound and cost effective approach is a leap forward for Lancaster University which far exceeded targets and solved a real communications issue for the institution. The team effectively used feedback to encourage compelling engagement with their students.'' |
BRONZE AWARD WINNER
Leeds Beckett University Judges comments: ''This well designed and integrated campaign was executed exceptionally well. Leeds Beckett University have a marketing team that really knows what they are doing.'' |
BEST COMMUNITY/BUSINESS ENGAGEMENT CAMPAIGN
The Shortlist:
|
Leeds Beckett University
Leeds Big Screen Teesside University Spoonful of Knowledge The Manchester College Amazing Bus Tour The University of Edinburgh Business School #makeyourmark The University of Edinburgh "Deep Time": How one of the UK's most historic landmarks became a public artwork on an epic scale |
The University of Manchester
#ScienceX Science Extravaganza The University of Sheffield Our Cow Molly Campaign University of Bradford Bradford Literature Festival University of Gloucestershire Super Dry Fashion Launch University of Lincoln The Lincolnshire puppy |
The Winners:
|
GOLD AWARD WINNER University of Bradford Judge’s comments: ''The University of Bradford have established themselves as a driving force behind The Bradford Literature Festival, which has allowed local families and children to feel part of the University's community. There is no doubting that The University of Bradford will reap the benefits of this project for years to come.'' |
SILVER AWARD WINNER
University of Edinburgh Judge’s comments: ''The University of Edinburgh have captured a moment of public interest perfectly with their involvement in the Deep Time project, which tied a historical landmark, an international event and the university together in a beautiful partnership. Simply stunning.'' |
BRONZE AWARD WINNER
Leeds Beckett University Judges comments: ''Leeds Beckett University have developed an underutilised piece of equipment in an innovative way, to create an interesting tool which serves both the University and the community and potentially generates income to become self-sustaining. Consequently, the Big Screen project provides a win-win situation for all.'' |
HIGHLY COMMENDED
University of Lincoln
University of Lincoln
MOST EFFECTIVE USE OF SOCIAL MEDIA
The Shortlist:
|
Bournemouth University
#MyPlacementStory Loughborough University #LboroFamily's Road to Rio 2016 Loughborough University #LboroFamily's Golden Ticket Loughborough University Love at Loughborough Sheffield Hallam University Sheffield Hallam's Video Playbook |
The University of Sheffield
Aisha's letter University of Bradford Don't Go To Bradford University of Central Lancashire The National Student Survey Campaign - Mannequin Challenge University of Glasgow UofG April Fools' Tower Helter Skelter |
The Winners:
|
GOLD AWARD WINNER The University of Sheffield Judge’s comments: ''This simple yet beautiful campaign by the University of Sheffield is a great example of social media used really well. From its creative thinking through to its execution and the overall tone of the piece, this is a highly impressive campaign that has achieved fantastic outcomes. We adore it!'' |
SILVER AWARD WINNER
Loughborough University Judge’s comments: ''Loughborough University’s #LboroughFamily’s Road to Rio campaign is excellent from start to finish. The campaign evidences fantastic stakeholder engagement with wide-reaching impact linked to current events.'' |
BRONZE AWARD WINNER
University of Central Lancashire Judges comments: ''The University of Central Lancashire created an exceptional video that helps make this a stand out entry. Although the video is based on a worldwide craze, there is something brilliantly original about the stitching together of the student journey in this way.'' |
BEST WEBSITE
The Shortlist:
|
Hull College Group
Pearson College London University College Birmingham |
University of Liverpool
University of South Wales University of St.Gallen |
The Winners:
|
GOLD AWARD WINNER Hull College Group Judge’s comments: ''Hull College Group have utilised great infographics to share core information and revitalise their website. The main focus on improving the quality of course information demonstrates the team’s effective research, and the use of parallax scrolling and large bold images which reveal as you scroll the site create both interest and depth.'' |
SILVER AWARD WINNER
University of Liverpool Judge’s comments: ''The University of Liverpool have delivered an enhanced digital customer experience with this website, which uses beautiful bold images and a very cutting-edge look to exude confidence, whilst creating a community feel and great functionality.'' |
BRONZE AWARD WINNER
University of South Wales Judges comments: ''The University of South Wales have created a functional and visually impressive website that has achieved targets and demonstrates great value for money, as it was developed in house.'' |
BEST EMPLOYER MARKETING INITIATIVE
The Shortlist:
Loughborough University
#Excellence100 recruitment campaign
Manchester Metropolitan University
Welcome to Manchester Met
The Winners:
Loughborough University
#Excellence100 recruitment campaign
Manchester Metropolitan University
Welcome to Manchester Met
The Winners:
GOLD AWARD WINNER
Manchester Metropolitan University Judge’s comments: ''Manchester Metropolitan University have shown technical innovation and a forward thinking, high quality approach to senior staff recruitment with the production of their targeted e-magazines. This great use of current tools was applauded by the judges for its fresh take on employer marketing in higher education.'' |
SILVER AWARD WINNER
University of Loughborough Judge’s comments: ''Loughborough University provide a great example of how to approach employer marketing with the #ResearchExcellence campaign, by bringing an approach that has worked in other sectors to Higher Education. The judges particularly admired the collaborative efforts between the marketing & HR departments on this campaign.'' |
BEST LOW BUDGET INITIATIVE
The Shortlist:
|
Loughborough University
#LboroFamily's Golden Ticket Loughborough University #LboroFamily's Road to Rio 2016 Loughborough University Love at Loughborough Middlesex University Master Middlesex Royal Conservatoire of Scotland RCS Digital Prospectus Sheffield Hallam University Why I became a nurse |
The Courtauld Institute of Art
Discover The Courtauld in 360° University of Aberdeen Personalised English Language Support Project University of Central Lancashire UCLan Acts of Kindess Day University of Glasgow University of Glasgow - Mannequin Challenge University of Hull #LarkinLivesOn University of Sheffield Thieves Inc. |
The Winners:
|
GOLD AWARD WINNER
The University of Sheffield Judge’s comments: ''The Thieves Inc. campaign is an enjoyable, innovative and memorable campaign that executes The University of Sheffield’s incredible creativity. The reaction and comments from other Universities are a clear indication of the resonance of this campaign.'' |
SILVER AWARD WINNER
University of Aberdeen Judge’s comments: ''This excellent initiative from the University of Aberdeen stood out as a brilliant, creative and well executed concept that has addressed a latent need for this service, which is evident from the high volume of sign ups achieved and the range of nationalities involved.'' |
BRONZE AWARD WINNER
Loughborough University Judges comments: ''The breadth of positive results for Loughborough University’s Golden Ticket campaign is highly impressive. This outstanding and solid campaign is both creative and evidence-led and ultimately, it is brilliantly successful.'' |
HIGHLY COMMENDED
Sheffield Hallam University
Sheffield Hallam University
THE STUDENT VOICE AWARD
The Shortlist:
|
The University of Manchester
UCL, University of London University of Bath University of Birmingham University of Bristol |
University of Leeds
University of Nottingham University of Sheffield University of Southampton University of Warwick |
The Winners:
|
GOLD AWARD WINNER University of Birmingham “They were the most clear with answering any questions I had towards them, i.e. in terms of a mock schedule or about course content.”
“How easy and well organised it was as well as the campus being so nice. Anything that makes the day easier logistically (e.g. easy parking) keeps my parents way way calmer and happier which makes life a bit easier.” |
SILVER AWARD WINNER University of Leeds “When speaking and emailing them, I felt their responses were easily understandable and that they spoke to me as an adult and made my questions (as small as they were) feel important and not ridiculous.”
“Proper tour of the campus and lots of 1 to 1 conversation with current students and academic staff.” |
BRONZE AWARD WINNER University of Southampton “The university provided me with so much information, every question I asked was answered in depth.”
“Engaging taster sessions and helpful, friendly students and lecturers.” “Engaging taster sessions and helpful, friendly students and lecturers.” |
HEIST AWARDS' MARKETING TEAM OF THE YEAR
The Shortlist:
|
Heriot-Watt University
Lancaster University Loughborough University Pearson College London Sheffield Hallam University |
The University of Manchester
University of Bedfordshire University of Salford University of Suffolk Writtle University College |
The Winners:
|
GOLD AWARD WINNER
Loughborough University Judge’s comments: ''Loughborough University are one of the most impressive and leading teams in UK HE. The marketing team have produced a range of campaigns that are beautifully integrated and utilise multi-platform user touch points, which has no doubt helped the team achieve the best return on investment in the category. Their marketing output is massive and beautifully integrated. Well done Loughborough!'' |
SILVER AWARD WINNER
Sheffield Hallam University Judge’s comments: ''The content-centric approach that Sheffield Hallam University have adopted is a vitally important piece of work that will give them real strength and the best possible chance of success in the future.'' |
BRONZE AWARD WINNER
Heriot-Watt University Judges comments: ''The judges applauded Heriot-Watt University for their efforts in an incredibly busy year. The impressive amount of work undertaken by a small team, in a short time period, and with a limited budget has not gone unnoticed.'' |