2016 Winners
BEST UNDERGRADUATE PROSPECTUS
The Shortlist:
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Buckinghamshire New University
Lancaster University Leeds Beckett University Loughborough University Newman University |
The University of Manchester
University of East Anglia University of Glasgow University of Leicester University of Worcester |
The Winners:
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GOLD AWARD WINNER
Lancaster University Judge’s comments: ‘’Lancaster University have produced a stand out prospectus with a bold and confident design. The re-imagining of their prospectus fits seamlessly with the university’s wider brand development.’’ |
SILVER AWARD WINNERUniversity of Worcester
Judge’s comments: ‘’By borrowing concepts from elsewhere, such as bike catalogues and magazines, Worcester have created a very classy and contemporary publication.'' |
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HIGHLY COMMENDED
University of East Anglia
University of East Anglia
BEST PROSPECTUS FROM A SPECIALIST INSTITUTION
The Shortlist:
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Harper Adams University
Manchester School of Art Royal Conservatoire of Scotland Scotland's Rural College |
Sheffield University Management School
Swansea College of Art The Courtauld Institute of Art The Glasgow School of Art |
The Winners:
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GOLD AWARD WINNER
Royal Conservatoire of Scotland Judge’s comments: ‘’This prospectus ‘makes the case’ for the Royal Conservatoire of Scotland from the outset in a powerful and dynamic way. This is an exciting and engaging publication which gives you a real feel for the institution, the city, its students and most importantly, its personality.'' |
SILVER AWARD WINNER The Glasgow School of Art Judge’s comments: ‘’This is a big, bold and brave publication by the school which is a development of last year's award-winning Reflections on an Art School book. A very thoughtful prospectus from an institution that fully understands their audience.'' |
BRONZE AWARD WINNER
The Courtauld Institute of Art Judge’s comments: ‘’The Courtauld Institute of Art's Postgraduate Prospectus was a complete re-design of previous publications evolving from a bold re-imagining of their History of Art Prospectus to form a new suite of publications.'' |
BEST POSTGRADUATE PROSPECTUS
The Shortlist:
Harper Adams University
Loughborough University
University of Leicester
Loughborough University
University of Leicester
The Winners:
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GOLD AWARD WINNER
Loughborough University Judge’s comments: ‘’Loughborough have tried to push the boundaries of a prospectus. This publication has lots of personality and excellent integration with online, digital and social channels.'' |
SILVER AWARD WINNER University of Leicester Judge’s comments: ‘’A great idea from Leicester to change from a bulky prospectus to simpler booklets that are well laid out with easy to access and digestible information.'' |
BRONZE AWARD WINNER Harper Adams University Judge’s comments: ‘’Harper Adams have created a prospectus with a very strong brand image that is both welcoming and distinctive. This is a very well planned and researched publication.'' |
BEST POSTGRADUATE STUDENT RECRUITMENT INITIATIVE
The Shortlist:
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Harper Adams University
Should I do a Masters? Loughborough University Loughborough University London Launch |
University of Birmingham
Postgraduate Virtual Open Day Platform University of Leicester Postgraduate Distance Learning Campaign |
The Winners:
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GOLD AWARD WINNER
Loughborough University London Launch Judge’s comments: ‘’Launching the London campus was a major strand of Loughborough’s strategic plan Building Excellence. This was an ambitious and difficult project which exceeded targets against a drop in budget and lots of barriers to success.'' |
SILVER AWARD WINNER
University of Leicester Postgraduate Distance Learning Campaign Judge’s comments: ‘’Leicester's integrated postgraduate distance learning campaign was developed in direct response to a downturn in recruitment and inefficient deployment of budget. Their new approach to print and digital promotion centres on appealing to sectors and professions within the market, rather than individual courses than before, has led to a clear improvement.'' |
BRONZE AWARD WINNER
University of Birmingham Postgraduate Virtual Open Day Platform Judge’s comments: ‘'The effort invested in this project is considerable and there is much that others could learn from this approach. They have developed a good platform for developing future events.'' |
BEST UNDERGRADUATE STUDENT RECRUITMENT INITIATIVE
The Shortlist:
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Birmingham City University
‘I will shape the world' Brunel University London Clearing Campaign - I'm #goingtobrunel Loughborough University #LBOROWINNER Manchester Metropolitan University Step-In, Jump-In, Join-In University of Central Lancashire #TheUCLanExperience |
University of Gloucestershire
Discover your computing profile University of Liverpool Challenge Convention University of Salford Match Made In Salford University of South Wales Make Your Mark University of Sussex Let's Change |
The Winners:
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GOLD AWARD WINNER
University of Gloucestershire Discover your computing profile Judge’s comments: ‘’The ‘Discover your computing profile’ campaign supports the University's strategic vision to develop Gloucestershire as a high tech knowledge and skills hub, making it a regional force for cyber security. The results of this creative approach speak volumes against a reasonable budget.’’ |
SILVER AWARD WINNER University of Salford Match Made in Salford Judge’s comments: ‘’A great example of an institution working every bit as hard as is required. Not only is this fun, it provides a level of service to qualify and assist students.'' |
BRONZE AWARD WINNER Brunel University London I'm #goingtobrunel Judge’s comments: ‘'Brunel set out ambitious recruitment targets for the 2015 Clearing period after reviewing their ability to convert pending offers had been insufficient. The campaign had excellent results which beat their initial targets.'' |
HIGHLY COMMENDED
Manchester Metropolitan University
Step-In, Jump-In, Join-In
Manchester Metropolitan University
Step-In, Jump-In, Join-In
BEST INTERNATIONAL INITIATIAVE
The Shortlist:
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Heriot-Watt University
ChoosingHeriot-Watt to Go Global University of Huddersfield Improving the international student experience |
University of Sheffield
Developing and Showcasing True Partnership with China University of Sussex Sussex China Internship Scheme |
The Winners:
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GOLD AWARD WINNER
University of Sussex Sussex China Internship Scheme Judge’s comments: ‘’This is what international initiatives should be about; employability and new experiences. The Sussex China Internship scheme supported up to 300 students to spend time in China on a variety of work placements via the British Council.'' |
SILVER AWARD WINNER
Heriot-Watt University Choosing Heriot-Watt to Go Global Judge’s comments: ‘’This campaign has successfully built a strong foundation to be able to market externally drawing on an authentic brand position and Heriot-Watt’s offer of a truly global student experience.'' |
BRONZE AWARD WINNER University of Sheffield Developing and Showcasing True Partnership with China Judge’s comments: ‘'Brunel set out ambitious recruitment targets for the 2015 Clearing period after reviewing their ability to convert pending offers had been insufficient. The campaign had excellent results which beat their initial targets.'' |
BEST ALUMNI, DEVELOPMENT OR FUNDRAISING INITIATIVE
The Shortlist:
Goldsmiths, University of London
Goldsmiths Reunite: Around The World In 7 Days
Loughborough University
#LboroGrad2015
The University of Sheffield
The Big Walk 2015
Goldsmiths Reunite: Around The World In 7 Days
Loughborough University
#LboroGrad2015
The University of Sheffield
The Big Walk 2015
The Winners:
GOLD AWARD WINNER
Loughborough University #LboroGrad2015 Judge’s comments: ‘'Their breadth of media choice and ability to do it all on such a low budget was very creative. This appears to be a well considered campaign with a strong brand tie in.'' |
SILVER AWARD WINNER Goldsmiths University Goldsmiths Reunite: Around The World in 7 Days Judge’s comments: ‘’Goldsmiths Should be congratulated for taking an existing concept and making a success of it!'' |
BEST MARKETING INITIATIVE TO PROMOTE RESEARCH EXCELLENCE
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The Shortlist:
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Durham University
Blowing the Whistle Sheffield Hallam University Changing Lives Swansea University Research as Art The University of Manchester On Devo University of Bradford The science behind successful relationship building |
University of Dundee
‘Identifying the Dead' University of Kent ‘Think Kent' video lectures University of Sheffield Communicating Research Excellence in Sustainability - COP21 University of Warwick REF campaign |
The Winners:
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GOLD AWARD WINNER
Sheffield Hallam University Changing Lives Judge’s comments: ‘’This was a clear favourite. Very emotionally engaging with focus on real people's stories and how research has improved their lives. It makes you want to find out how Sheffield Hallam's research is making the world a better place.'' |
SILVER AWARD WINNER
The University of Manchester On Devo Judge’s comments: ‘’On Devo was an innovative campaign to promote research expertise by putting The University of Manchester’s academic thoughts right at the heart of the debate on devolution.'' |
BRONZE AWARD WINNER
Swansea University Research as Art Judge’s comments: ‘’Simple, effective and a great way of getting research stories out there. A different approach to communicating difficult topics.'' |
BEST USE OF INNOVATION IN EDUCATION MARKETING
The Shortlist:
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Arts University Bournemouth
Storytelling from an Original Point of View Birmingham City University BCU Clearing 2015 Harper Adams University Edible Bugs Challenge Loughborough University Mathscard Manchester Metropolitan University Step-In, Jump-In, Join-In |
Middlesex University
Interactive Prospective UG Student Journey University of Derby Guide to Expertise University of East Anglia UNIBOX University of Hertfordshire Clearing Live University of Reading Reading Backstage Pass 2015 |
The Winners:
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GOLD AWARD WINNER
Middlesex University Interactive Prospective UG Student Journey Judge’s comments: ‘’Middlesex created an incredibly valuable piece of work for the marketing and recruitment effort of their institution. To ensure the marketing team and University academics understood the stages of the prospective student journey, Middlesex created an interactive online tool that simplifies some very complex concepts.'' |
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SILVER AWARD WINNER
Arts University Bournemouth Storytelling from an Original Point of View Judge’s comments: ‘’Arts University Bournemouth created an innovative solution to a practical problem by developing a partnership between first year Costume students and the marketing department to promote undergraduate courses.'' |
BRONZE AWARD WINNER
Birmingham City University BCU Clearing 2015 Judge’s comments: ‘’By providing Clearing offers through social media in a University first, Birmingham City University have developed a fascinating and truly innovative concept to bring new communications methods to a key recruitment period.'' |
BEST INTERNAL COMMUNICATIONS CAMPAIGN OR INITIATIVE
The Shortlist:
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Heriot-Watt University
GoGlobal@Heriot-Watt Loughborough University #MyLboroMoment Oxford Brookes University The Brookes People Awards Royal Holloway, University of London The 2015-2016 campus communications programme Sheffield Hallam University The Insiders Guide |
Staffordshire University
Campus Transformation University of Central Lancashire Telling the Central Lancashire Story University of East Anglia UEA2030 Vision University of Glasgow #UofGFullStop Campaign University of Gloucestershire Brand You |
The Winners:
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GOLD AWARD WINNER
Heriot-Watt University GoGlobal@Heriot-Watt Judge’s comments: ‘’Lovely,high quality imagery; strong, eye-catching design; great campaign consistency and visibility. A well executed idea!'' |
SILVER AWARD WINNER
University of Gloucestershire Brand You Judge’s comments: ‘’As a result of an honest and self-critical assessment, The University of Gloucestershire set aside dedicated space throughout the academic year for increasing skills, career preparation and personal development.'' |
BRONZE AWARD WINNER
University of East Anglia UEA2030 Vision Judge’s comments: ‘’This was a thorough, well written, researched and strategic approach to university wide communications. This is great thinking in terms of making a BIG effort to ensure staff understand the University’s strategy.'' |
BEST COMMUNITY/BUSINESS ENGAGEMENT CAMPAIGN
The Shortlist:
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Alliance Manchester Business School
From MBS to Anywhere Arts University Bournemouth Making ties and saving lives – AUB24 Bournemouth University Festival of Learning Harper Adams University Edible Bug Challenge New College of the Humanities Art of the CV |
The University of Manchester
Manchester Policy Week 2015 University of Central Lancashire The UCLan and Ri Young Scientist Centre University of East Anglia Brilliantly Placed University of Sunderland Ha'way the Grads |
The Winners:
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GOLD AWARD WINNER
University of Central Lancashire The UClan and Ri Young Scientist Centre Judge’s comments: ‘’This is a real engagement project by the University of Central Lancashire which aims to inspire the next generation of scientists and engineers from all backgrounds to consider education and career pathways in STEM.'' |
SILVER AWARD WINNER Arts University Bournemouth Making ties and saving lives - AUB24 Judge's comments: ''It's certainly a creative approach with two local organisations who would certainly have benefited from the approach.'' |
BRONZE AWARD WINNER
Harper Adams University Edible Bug Challenge Judge’s comments: ‘’This is an interesting and creative idea that has clearly enjoyed success in spreading the message and the name of the brand.'' |
MOST EFFECTIVE USE OF SOCIAL MEDIA
The Shortlist:
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Arts University Bournemouth
Do what you love and amazing things can happen… Birmingham City University BCU Clearing 2015 Guildhall School of Music & Drama Guildhall School Online Tour Harper Adams University #harperbound 2015 Keele University Academics Read Yik Yaks |
Loughborough University
#MyLboroMoment University of Bradford Clearing 2015: Brick by digital brick University of Glasgow Social Media promotion: Discovery of Gravitiational Waves University of Huddersfield Step into your Future University of South Wales Fresher's Facebook Group and Content |
The Winners:
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GOLD AWARD WINNER
University of Glasgow Social Media promotion: Discovery of Gravitational Waves Judge’s comments: ‘’Very rarely give a 10 but this deserves it for range of effectiveness. WeChat is the best in China at the moment and not ignored. Engagement levels are brilliant. Yes, the story landed on a plate in a way BUT Glasgow well and truly maximised the opportunity with their content strategy. A great campaign.'' |
SILVER AWARD WINNER Birmingham City University BCU Clearing 2015 Judge’s comments: ‘’In a University first, Birmingham City University provided a full social media service for the 2015 clearing period. We commend BCU for being bold and creative while providing effective communication to an anxious audience during a stressful period.'' |
BRONZE AWARD WINNER Keele University Academics Read Yik Yaks Judge’s comments: ‘’This was a brave choice to use Yik Yak and engage students leading up to results day and clearing. This approach should be celebrated.'' |
BEST WEBSITE
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The Shortlist:
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Bournemouth University
Goldsmiths, University of London Havering College |
Lucy Cavendish College
Royal Conservatoire of Scotland University of Gloucestershire |
The Winners:
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GOLD AWARD WINNER
Goldsmiths, University of London Judge’s comments: ‘’Goldsmiths are very clear about their brand identity and how the website should deliver this, along with an ambitious aim to attract the brightest thinkers from a global audience and make the best University website in the world! Overall, the website design is attractive, enticing, clean yet characterful.'' |
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SILVER AWARD WINNER
Royal Conservatoire of London Judge’s comments: ‘’This is a well-designed website for a small institution, particularly the simple navigation and the Digital Hub – a home for all digital content that houses imagery, news articles, podcasts and video in one place.'' |
BRONZE AWARD WINNER
University of Gloucestershire Judge's comments: ''From the sites opening visual statement of an engaging video which visually describes the offer, to the static images across the site and soft feel to design, the site conveys a real sense of space. Gloucestershire have made a very creative but user friendly website.'' |
BEST EMPLOYER MARKETING INITIATIVE
The Shortlist:
Arts University Bournemouth
The art of attraction
The University of Sheffield
Sunday Times Best 100 – external
Loughborough University
Four Stars - employer marketing initiative
The art of attraction
The University of Sheffield
Sunday Times Best 100 – external
Loughborough University
Four Stars - employer marketing initiative
The Winners:
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GOLD AWARD WINNER
Arts University Bournemouth The art of attraction Judge’s comments: ‘’Pleasing to see 'student recruitment marketing' applied to 'employer marketing' and also great to see a 'long term brand' focus. The biggest 'plus' here is that the departments have worked together for success and we all know this can be difficult across universities.'' |
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SILVER AWARD WINNER
Loughborough University Four Stars - employer marketing initiative Judge’s comments: ‘’The Four Stars campaign was a consolidated advertising approach aimed at up and coming researchers in a wide variety of disciplines. The campaign focused on a single, striking advert with a strong brand identity linked to core institutional messaging.'' |
BRONZE AWARD WINNER
University of Sheffield Sunday Times Best 100 - external Judge’s comments: ‘’The University of Sheffield set out to enhance their reputation externally as a remarkable place to work in order to attract talented staff. Knowing the Sunday Times Best 100 was held in high regard globally, they formulated a campaign to be the only University to make it onto the list.'' |
BEST 'LOW BUDGET' INITIATIVE
The Shortlist:
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Arts University Bournemouth
Building a brand for less than 5 grand - Bournemouth Film School Harper Adams University Edible Bug Challenge Leeds Beckett University Improving applicant communications for undergraduate students joining us in September 2015 Loughborough University #LBOROWINNER Manchester Metropolitan University Step-In, Jump-In, Join-In |
University of Chester
#MyChesterStory - The Yellow Sofa Campaign University of Glasgow Promotion of the discovery of Gravitational Waves University of Gloucestershire Ace Your Teacher Training Interview University of Sheffield #GetRalphHome Westminster Kingsway College Make the Right Choice |
The Winners:
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GOLD AWARD WINNER
Leeds Beckett University Improving applicant communications for undergraduate students joining us in September 2015 Judge’s comments: ‘’Leeds Beckett University have produced an innovative applicant communications programme that is grounded in fantastic insight. It puts the customer at the heart of the journey and meets their applicant’s diverse needs while ensuring Leeds Beckett remain their first choice. The 100 Day Fresher’s countdown is brilliant.'' |
SILVER AWARD WINNER University of Sheffield #GetRalphHome Judge’s comments: ‘’This campaign demonstrates the impact creativity can have in improving the day to day business of universities and not just recruitment. A great way of getting students to complete the dull task of updating their address details through creative video content.'' |
BRONZE AWARD WINNER University of Chester #MyChesterStory - The Yellow Sofa Campaign Judge’s comments: ‘’This was a great crossover campaign by the University of Chester that engaged both current and future students. Both eye catching and friendly, Chester have shown how the use of an experience alongside social media can work wonders for student engagement.'' |
HIGHLY COMMENDED
Arts University Bournemouth
Building a brand for less than 5 grand - Bournemouth Film School
Arts University Bournemouth
Building a brand for less than 5 grand - Bournemouth Film School
THE STUDENT VOICE AWARD
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The Shortlist:
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Aston University
Harper Adams University Keele University Loughborough University Nottingham Trent University Queen Mary, University of London |
The University of Manchester
University of Bradford University of Central Lancashire University of Chester University of East Anglia |
The Winners:
GOLD AWARD WINNER
Harper Adams University
Harper Adams University
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SILVER AWARD WINNER
Loughborough University |
BRONZE AWARD WINNER
Nottingham Trent University |
HEIST AWARDS' MARKETING TEAM OF THE YEAR
The Shortlist:
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Arts University Bournemouth
Bournemouth University Harper Adams University Leeds Beckett University Loughborough University |
Middlesex University
University of Dundee University of East Anglia University of Lincoln University of Wales Trinity Saint David |
The Winners:
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GOLD AWARD WINNER
Bournemouth University Judge’s comments: ‘’Bournemouth’s submission referred to specific marketing thinking that is being applied to work that is bringing clear successes to the University. They are showing a well thought out, creative and strategic approach and have set themselves up as a very strong HE marketing team. They have shown real impact across a range of areas from Brand Building to student recruitment and involvement in the community with clear impact on enrolments. Well done Bournemouth!'' |
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SILVER AWARD WINNER University of East Anglia Judge’s comments: ‘’This was a very strong entry showing a team that has made an enormous effort to re-group and plan for the future in a strategic and well-informed way. The results are plain to see and the organisation that the team has brought should bring success for years to come, which is no mean feat in higher education!'' |
BRONZE AWARD WINNER University of Lincoln Judge’s comments: ‘’The Marketing Team at Lincoln has leveraged its heritage as a city to instil a sense of identity into this new institution. Particularly impressive are Lincoln’s web figures, which are comparable with much larger and more established institutions.'' |