The Heist Awards by Havas Education
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HEIST AWARDS 2015 - WINNERS
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BEST UNDERGRADUATE PROSPECTUS SPONSORED BY BELMONT PRESS

The Nominations:

University of Surrey

Middlesbrough College

University of Wales Trinity Saint David

University of Huddersfield

University of Southampton


Truro and Penwith College

The Winners:


University of Leicester

University College Birmingham

Nottingham Trent University


Imperial College London

Swansea University





University of Stirling

Leeds Beckett University

Middlesex University

Staffordshire University


University of Bradford
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GOLD AWARD WINNER

Imperial College London

Judge’s comments: ‘’A smart, confident and digestible prospectus with understated design. It tells a story and is a good read’’

Imperial College London’s undergraduate prospectus was last redesigned in 2010 and since then had largely remained static in terms of design and content strategy with basic updates made each year. In 2013, following user research and internal review, the team proposed and delivered a complete rewrite and redesign, making radical changes to the content and format of the publication.
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SILVER AWARD WINNER

Middlesex University

Judge’s comments: ‘’Proves size is not everything; quite the contrary in fact. A crisp, stand out publication with that all important ‘take home’ factor’’

Middlesex University aimed to create a visually strong content and brand led prospectus that stood out primarily at recruitment fairs.  The approach to the prospectus was based on research that analysed the profile of current and aspirational undergraduate prospectives.  Developed through workshops with current and prospective students, six ‘personas’ were used to develop a completely personalised approach to their UG campaign.

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BRONZE AWARD WINNER

University of Huddersfield

Judge’s comments: ‘’Effective use of budget and a thoughtful mining of the University and the area’s many strengths’’


The key developments in the 2015/16 Undergraduate Prospectus included the inclusion of the Times Higher Education University of the Year messages which Huddersfield won in 2013 and the integration of Huddersfield to be an ‘inspiring, innovative University of international renown’.


BEST PROSPECTUS FROM A SPECIALIST INSTITUTION

The Nominations:

Leeds College of Art                        Harper Adams University                   The Glasgow School of Art              

Royal Academy of Dance               UCL Institute of Education


The Winners:



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GOLD AWARD WINNER

Glasgow School of Art

Reflections on an art school

Judge’s comments: ‘’A hugely engaging, bold and innovative prospectus which lives and breathes GSA’s brand identity’’

‘Reflections on an art school’ was a complete redesign and rewrite of what had been the GSA’s undergraduate magazine. It demonstrates the 5 year journey of moving from a traditional prospectus to a piece of print that reflects the school, taking the decision that the information was not of specific relevance to either UG or PG audiences, but rather both audiences.

BRONZE AWARD WINNER

Leeds College of Art

Leeds College of Art Prospectus

Judge’s comments: ‘’A rewarding visual experience, well targeted to its market and true to its brand’’

The development of the new Leeds College of Art prospectus was a re-design to develop a concept and template that could be used for 2-3 years with minimal changes to save resource.  The publication moved from a prospectus, with all the information required, to a brochure which communicated the brand and purpose of Leeds College of Art.


BEST POSTGRADUATE PROSPECTUS SPONSORED BY FINDAMASTERS & FINDAPHD


The Nominations:

University of Huddersfield                University of Leicester                   Heriot-Watt University
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Royal Agricultural University           Edinburgh Napier University        Middlesex University

The Winners:
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GOLD AWARD WINNER


Heriot-Watt University

Judge’s comments: ‘’Clear ambition and strong emphasis on customer needs. Some great results in terms of increased applications’’

As part of its global strategic plan, Heriot-Watt University set ambitious targets to increase its share of the postgraduate student market during the 2014 recruitment cycle. A suite of printed postgraduate prospectuses were created to present postgraduate education from Heriot-Watt as delivering the ‘leading edge in the international world of work’.
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SILVER AWARD WINNER

University of Leicester

Judge’s comments: ‘’A professional, well presented prospectus with a warm, customer focused tone’’

The University of Leicester set out to improve the way their prospectus conveyed Leicester’s academic credentials with a focus on high quality. This included upgrading the paper stock for high-end look and finish, added sections showcasing Leicester’s research, including individual staff profiles and added departmental ‘’blurbs’’ to highlight achievement and strengths.


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BRONZE AWARD WINNER

University of Huddersfield

Judge’s comments: ‘’Content is strong and tone of voice is consistent and accessible’’

The 2015/16 Postgraduate Prospectus was an evolution of the 2014/15 prospectus which incorporated an innovative and engaging approach. The key aims were to tell the story of the University and the PG student experience through their staff. Huddersfield adopted a magazine style which utilised an interview/editorial approach, featuring both academic and support staff.



BEST STUDENT RECRUITMENT CAMPAIGN SPONSORED BY REVOLUTION VIEWING

The Nominations:

University of Central Lancashire
#TheUCLanExperience

University of Bedfordshire
Clearing Campaign 2014

Sheffield Hallam University
Transform Yourself Campaign - Ambassadors stories

City University London
City University London: Start Here

Southampton Solent University
Clearing campaign 2014 – ‘the future you want is within reach’

University of Reading
Are you ready? campaign



The Winners:


De Montfort University
DMU Razor's Edge Student Recruitment Campaign

University of Glasgow
World Changers Welcome

University of Gloucestershire
Business School Make It Campaign

West Cheshire College
#InspiringTalent - Student Summer Recruitment Campaign

University of Roehampton
International Campaign 2013-14

The Manchester College
Raising Aspirations




City & Islington College
Student Recruitment Campaign 2014

Staffordshire University
Opening Doors

University of Bradford
Personalised recruitment

University of Chichester
Open Day 2014 Campaign

University of Cambridge
International Summer Schools 2015

Loughborough University
#IAMIN


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GOLD AWARD WINNER

University of Reading


Are you ready? campaign

Judge’s comments: ‘’A visually arresting campaign with some interesting use of digital and outdoor. Excellent open day results’’

In 2014 the University of Reading embarked on an ambitious recruitment campaign to fundamentally transform the prospective student experience, from attracting initial interest from prospective students and converting their interest into confirmed registrations for Open Days. The ‘Ready’ campaign became the first external implementation of the new visual identity.


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SILVER AWARD WINNER

University of Glasgow


World changers welcome

Judge’s comments: ‘’Very strong and transformational, the social ideas are excellent’’

During 2014, the University undertook a full review of attitudes and perceptions of Glasgow with a range of stakeholders and the resulting proposals saw Glasgow take bold new steps to further enhance their student recruitment marketing drive. This activity resulted in the creation of an overarching new brand essence: “Where people inspire people to change the world”, and the subsequent launch of their key recruitment message: “World Changers Welcome” (WCW).

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BRONZE AWARD WINNER

Loughborough University


#IAMIN

Judge’s comments: ‘’Clear rationale and focused, ambitious goals’’


#IAMIN was an innovative social media and PR/communications led campaign designed to achieve cut-through with potential students. An engagement-led user-generated content online campaign with a focus on securing high quality students (ABB+), #IAMIN sought to address a gap in projected numbers but also aimed to harness a range of internal stakeholders to work together at a crucial time of year.



BEST INTERNATIONAL INITIATIAVE SPONSORED BY STUDYPORTALS

The Nominations:

Sheffield Hallam University                                                     Nottingham Trent University
Experience of a lifetime: Sochi Winter Olympics                     University's unique approach leads to increase in Indian students

The Winner:
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SILVER AWARD WINNER
Nottingham Trent University


University’s unique approach leads to increase in Indian students

Judge’s comments: ‘’Great achievement and approach against a backdrop of declining numbers of Indian students coming to the UK. Creates a good impression of all UK institutions’’

This is the story of how NTU increased the number of students recruited from India during a period where the wider UK sector suffered a decline. The approach was about demonstrating to Indian students and their families at a personal level that the UK is a welcoming destination and a great investment for their child’s future.


BEST ALUMNI, DEVELOPMENT OR FUNDRAISING CAMPAIGN

The Nominations:

The University of Manchester

The Global Graduates Programme

University of Sunderland
Wearmouth Memories Campaign - Sunderland Alumni Association

Southampton Solent University
Alumni Graduation Celebration ‘You’ve Been Framed’ #solentgrads

The Winners:

University of Leicester
Fledgling Legacy Programme

University of Salford

Salford Institute for Dementia

Teesside University
Fundraising - Every Penny Helps

University of Bradford
The Power of a Flower: The Bradford Crocus Cancer Appeal
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GOLD AWARD WINNER

University of Bradford


The Power of a Flower: The Bradford Crocus Cancer Appeal

Judge’s comments: ‘Great campaign to build alumni relations around something so specific, motivating and core to the University mission’’

The Bradford Crocus Cancer Appeal, launched by the University of Bradford together with Yorkshire Cancer Research, the Bradford Telegraph & Argus Newspaper and the Sovereign Health Care Charitable Trust, aims to raise £1m for the purchase of a new mass spectrometer which will help in the University’s research.

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SILVER AWARD WINNER

University of Leicester


Fledgling Legacy Programme

Judge’s comments: ‘’A comprehensive approach that has produced sterling results remarkably quickly’’

The creation of the Legacy Officer role in late 2013 recognised the urgent need to effectively steward the existing pool of 20 legacy pledgers and to pro-actively realise the opportunity to increase philanthropic income from legacies. A new legacy programme was therefore designed and implemented.

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BRONZE AWARD WINNER

University of Salford


Salford Institute for Dementia

Judge’s comments: ‘’A great example of aligning your mission to a great cause, and one that is very current’’

The work of Salford Institute of Dementia was an informal collaboration between colleagues in Nursing and Design for three years before the Office of University Advancement identified it as a project with real fundraising potential.



BEST CORPORATE CAMPAIGN OR INITIATIVE SPONSORED BY EDUCATE DIRECT

The Nominations:

University of Central Lancashire

#TheUCLanExperience

Nottingham Trent University
Thinkubator Challenge

The University of Manchester
We Get It: Zero Tolerance to Bullying and Harassment

University of Portsmouth
Shaping our Future

City University London
City University London: Launch of CitySport

University of Southampton
We Are Connected (brand/awareness-raising campaign)

Open University
Open University Employer Website

Bath Spa University
Corporate creativity: raising profile via the expert voice of Bath Spa University

The Winners:


Imperial College London

Imperial Success Guide

University of Glasgow
Best Games Ever – We did Glasgow proud!

Swansea University
Ospreys Rugby /Swansea University initiative

University Campus Suffolk
This is us

University of South Wales
Making Business Happen Awards 2015

University of Groningen
RUG400 - 400 year celebrations

Swansea University
International Dylan Thomas Prize

Edge Hill University
The Beautiful Campus Video



Leeds Beckett University

Bright Ideas Scheme

The Manchester College
MOL brand launch

The University of Chester
Launching University Centre Shrewsbury

Staffordshire University
Staffordshire University NSS campaign

Teesside University
Graduation 2014

University of Bradford
Branding the Vision

University of the West of England
University for the Real World Video

Loughborough University
REF 2014: Research with Real Impact

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GOLD AWARD WINNER

The University of Manchester


We Get It: Zero Tolerance to Bullying and Harassment

Judge’s comments: ‘’To tackle a difficult subject head on and see successes is commendable. A brave and impactful campaign that united the institution’’

Based on a staff survey and research by the Students’ Union, The University of Manchester knew that bullying and harassment was taking place on their campus, but very few people were willing to come forward. The human-focused campaign set out to increase the number of reported incidences, tackle the behaviour and increase awareness of its causes and impacts to gain buy-in for a zero-tolerance approach.

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SILVER AWARD WINNER

University of Groningen


RUG400 - 400 year celebrations

Judge’s comments: ‘’Maximised on unique opportunity with scale and ambition to produce a bold campaign that engaged far outside of the university’’

A month of events to celebrate the University of Groningen turning 400 years old in 2014 which aimed to bring 100,000 visitors to the city. The celebrations were aimed at students, employees and their children, students of the future, alumni, citizens, partners of the University and the general public. The anniversary was branded as RUG400 by combining the number ‘4’ and the mathematical symbol for infinity ‘∞’ to be pronounced as ‘For Infinity’.

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BRONZE AWARD WINNER

Loughborough University

REF2014: Research with Real Impact

Judge’s comments: ‘’Extremely pleasing to see research information used to drive change and improve success’’

 Loughborough’s Research Excellence Framework campaign used the results of the assessment as a springboard to reinforce their position as one of the country’s leading research universities.

HIGHLY COMMENDED 
The Manchester College
 MOL brand launch

BEST USE OF INNOVATION AND CREATIVE THINKING             SPONSORED BY UCAS MEDIA

The Nominations:

The Open University

MBA Business Case Builder

Harper Adams University
Harper Adams University in Wales

Harper Adams University
Young Innovator of the Year Awards

Nottingham Trent University
Thinkubator Challenge

Bishop Grosseteste University
Party in a Box

The Winners:


The University of Manchester

Meet the Professionals

Southampton Solent University
Embedding Freelancing into the Curriculum through Solent Creatives

Newcastle University
My Newcastle University

Birmingham City University
The Extra Mile Awards

University of the West of England
University for the Real World Video

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GOLD AWARD WINNER

The Open University


MBA Business Case Builder

Judge’s comments: ‘’Brilliant concept and execution. It really does only take ten minutes!’’

The ultimate aim of this activity was to increase the number of Open University MBA students. Through consultation with a range of academics from the business school and also their alumni, The Open University developed a mobile optimised online tool which helps generate a personalised, compelling, and fully editable business case document for presentation to a students future employer.

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SILVER AWARD WINNER

Harper Adams University


Young Innovator of the Year Awards

Judge’s comments: ‘’Sound and fun long term project building links with schools’’

Harper Adams University established a national competition aimed at 11-19 year olds with an engineering focus to promote engineering as a possible future career path. The competition was designed to be of interest to young people interested in art, IT, maths, science, design and technology – all subject areas which are valuable in terms of a future in engineering.


BEST COMMUNICATIONS OR PR CAMPAIGN                             SPONSORED BY TARGETCAREERS/TARGETPOSTGRAD

The Nominations:

Queen Margaret University

Recipe for Success

University of Huddersfield
‘Are You Present?’ a joint initiative between the
University of Huddersfield and Huddersfield Students’ Union


Nottingham Trent University
Thinkubator Challenge

Queen's University Belfast
QUBimpact: Internal Communications Campaign

The Winners:




Birmingham City University

City Talks

Imperial College London
Communicating Animal Research

Loughborough University
REF 2014: Research with Real Impact

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GOLD AWARD WINNER

Imperial College London


Communicating Animal Research

Judge’s comments: ‘’A brave campaign, the results of which should be beneficial for both medical research and animal welfare’’

In April 2013, The Sunday Times published a series of allegations about how animal research was carried out at Imperial College London. The allegations came about as a result of an infiltration by a member of the animal rights organisation BUAV (British Union for the Abolition of Vivisection) who worked undercover at the College for several months. This campaign encompasses the steps the College has taken since to investigate and respond to the allegations and the strategies it has developed to engage with its key constituencies.

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SILVER AWARD WINNER

Nottingham Trent University


Thinkubator Challenge

Judge’s comments: ‘’A strong and clear project giving maximum impact’’

Nottingham Business School’s Thinkubator Challenge® was a ground-breaking one- day event offering businesses free advice. On 19 November 2014 students and academics provided responses to 60 business problems. Informed by the School’s research highlighting that SMEs are actively looking to engage with HEIs, the Thinkubator Challenge® facilitated this engagement.

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BRONZE AWARD WINNER

Queen’s University Belfast


QUBimpact: Internal Communications Campaign

Judge’s comments: ‘’A strong, multi-channel campaign achieving significant engagement and cultural change’’

From developing new treatments to informing government policy, work conducted by Queen’s staff is changing lives. The Communications and External Affairs Office were asked by Senior Management to develop an internal communications campaign aimed at staff to raise awareness of the life-changing work conducted at Queen’s and highlight the contribution of all staff to Queen’s success, creating a sense of pride.
HIGHLY COMMENDED 
Loughborough University
REF 2014: Research with Real Impact


BEST COMMUNITY OR BUSINESS ENGAGEMENT CAMPAIGN 
SPONSORED BY REVOLUTION VIEWING

The Nominations:

University of Central Lancashire

Lancashire Science Festival

Nottingham Trent University
Thinkubator Challenge

Open University
Open University Employer Engagement Campaign

The Winners:



Teesside University

Refugee, Asylum Seeker and Student Engagement Programme

Norwich University of the Arts
ideasfactory at NUA
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GOLD AWARD WINNER
University of Central Lancashire


Lancashire Science Festival

Judge’s comments: ‘’An imaginative event with wide participation across a diverse audience. A good eye towards widening participation and schools liaison in general’’

The Lancashire Science Festival (LSF), designed and delivered by the University of Central Lancashire (UCLan), was launched in 2012 as a free interactive event, bringing science practitioners together, enabling school children, their families, and the wider community to see first-hand the breath of science-related expertise and its real-world applications.

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SILVER AWARD WINNER

Teesside University


Refugee, Asylum Seeker and Student Engagement Programme

Judge's comments: ''A really worthwhile initiative that tackled difficult topics sensitively''

Teesside University is committed to encouraging and supporting under-represented groups to progress in education. As part of their Corporate Social Responsibility approach, the University has slowly built relations with refugee and asylum seeker groups, and with professionals supporting them.


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BRONZE AWARD WINNER

Nottingham Trent University

Thinkubator Challenge

Judge’s comments: ‘’A strong and clear project giving maximum impact’’

Nottingham Business School’s Thinkubator Challenge® was a ground-breaking one- day event offering businesses free advice. On 19 November 2014 students and academics provided responses to 60 business problems. Informed by the School’s research highlighting that SMEs are actively looking to engage with HEIs, the Thinkubator Challenge® facilitated this engagement.

BEST USE OF DIGITAL/SOCIAL INITIATIVE SPONSORED BY UCAS MEDIA


The Nominations:

The University of Manchester

Virtual Open Day

The Open University
MBA Explorer App

Bournemouth University
Revolutionising research communications: transforming BU’s digital presence

The University of Manchester
Eureka! Library Innovation Challenge

Cardiff Metropolitan University
Virtual Tours

The Winners:



Leeds College of Music
Digital prospectus: Online Responsive Brochure (ORB)

University of Glasgow

#UofG

Queen's University Belfast
Movember campaign

University of Birmingham
Postgraduate mentor scheme

University of Groningen
Digital brochure

University of Southampton
Virtual Open Day



University of Dundee

#TestDriveDundee

The University of Chester
Applicant Space Microsite

Teesside University
Interactive Prospectus

University of Bradford
Results Day Ready

Loughborough University
#IAMIN

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GOLD AWARD WINNER

Leeds College of Music


Digital prospectus: Online Responsive Brochure (ORB)


Judge’s comments: ‘’Visually stunning, simple to use and very well designed. A great example of this type of content’’

Leeds College of Music developed an Online Responsive Brochure (ORB) as a means to present their prospectus on the web in a way that makes full use of the digital environment. LCoM wanted something to fill the usability void between their printed prospectus and website, giving the user a fully immersive and multi-sensory experience that allows them to really feel what it’s like to study at the college.

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SILVER AWARD WINNER

Queen's University Belfast


Movember Campaign

Judge’s comments: ‘’A great link into an international campaign at a very local level’’

Queen’s University Belfast is one of the UK’s top ten research-intensive universities. They wanted to raise the profile of the impact of their research and illustrate how it is changing people’s lives every day. The University was named a Movember Centre of Excellence in 2014 for its research so the University wanted to promote Movember and raise money for the charity which funds life-changing research at Queen’s.

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BRONZE AWARD WINNER

University of Dundee


#TestDriveDundee

Judge’s comments: ‘’Great focus on utilising peer to peer engagement to drive awareness and ultimately results’’

#TestDriveDundee is an innovative take on the traditional student recruitment advertising campaign, harnessing the power of social media and peer review with the objective of raising the profile of the University of Dundee in key target rest of UK regions. #TestDriveDundee had a key place in the University’s strategy to increase the number of entrant undergraduate students in non-controlled subjects from the rest of UK regions.

HIGHLY COMMENDED 
Loughborough University
#IAMIN

The Open University
MBA Explorer App


BEST WEBSITE SPONSORED BY THE STUDENT ROOM


The Nominations:


The University of Manchester
Redevelopment of the University of Manchester website

Askham Bryan College
Askham Bryan College & Newton Rigg College -
Building an engaging website design for land-based colleges


Imperial College London
Imperial College London website redesign

Birmingham City University
The Birmingham City University website

The Winners:


University of South Wales

University of South Wales Website

UCL
UCL online Graduate Prospectus

Leeds Beckett University
Leeds Beckett website

Middlesex University
www.mdx.ac.uk

Norwich University of the Arts
Norwich University of the Arts website

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GOLD AWARD WINNER

Leeds Beckett University


Leeds Beckett website

Judge’s comments: ‘’An incredibly difficult project to deliver at a crucial stage. Extremely clean and clear website, a simple proposition done really well’’

Leeds Beckett University needed to create a website based on clear and extensive insight, both in terms of content and navigation. The launch of the website formed part of the digital marketing strategy which aims to place Leeds Beckett at the forefront of digital communications.

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SILVER AWARD WINNER

Imperial College London


Imperial College London website redesign

Judge’s comments: ‘’A very well-articulated, defined and beautifully executed project. Creative, persuasive and built on good insight with crisp messaging and a fresh approach’’ 

Imperial College London launched a new web design in December 2014; its first institutional redesign in seven years. As a leading institution specialising in science and technology and ranked in the world top ten, it was important for Imperial to have a web presence that matches its quality and demonstrates the reach and impact of its work and the wonder of science. 


BEST EMPLOYER MARKETING INITIATIVE                                           in association with universities human resources

The Nominations:

University of Sheffield
Pursue the extraordinary

The Winners:




The University of Manchester

World leading minds
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SILVER AWARD WINNER

University of Sheffield


Pursue the extraordinary

Judge’s comments: ‘’An excellent example of ensuring the employer and the external brand were in sync’’

This project was initially set up to deliver a ‘mini’ brand for the recruitment of senior academics. At the point that the employer value proposition was developed, it became clear for the University that the strength of ‘Pursue the extraordinary’ could work far beyond that sphere of recruitment and had the potential to become the employer brand for all recruitment related communications.


BRONZE AWARD WINNER

University of Manchester


World leading minds

Judge’s comments: ‘’A cohesive, coherent and visually striking campaign’’

As part of the University of Manchester’s strategic vision of becoming a top 25 global research university by 2020, an international recruitment campaign was designated to support this target. The World Leading Minds concept was implemented on a responsive microsite featuring Professor Brian Cox of the School of Physics and Astronomy. The key message was simple: a worldwide search for excellence.


BEST 'LOW BUDGET' INITIATIVE SPONSORED BY WHATUNI


The Nominations:

Harper Adams University

Young Innovator of the Year Awards

The University of Manchester
Textbook Rescue

City University London
Launch of CitySport

University of South Wales
Random Acts of Kindness

Leeds Beckett University
Welcome to Leeds Beckett

The Winners:





The University of Chester

Prospect Student Panel

University of Bradford
The Big Move

Norwich University of the Arts
Degree Shows websites

Keele University
#KeeleBecause Valentines 2015

Loughborough University
REF 2014: Research with Real Impact

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GOLD AWARD WINNER

The University of South Wales


Random Acts of Kindness

Judge’s comments: ‘’A wonderful idea that really worked from such a small budget. Created a feel good factor that delivered over a range of social media channels’’

Run during International Random Acts of Kindness Week, this campaign aimed to increase brand awareness by reaching a large number of people. The University engaged current students as brand ambassadors and filmed a series of videos showing ‘Random Acts of Kindness’ which were released once a day on social media.

BRONZE AWARD WINNER

Leeds Beckett University


Welcome to Leeds Beckett

Judge’s comments: ‘’Well executed response to need for more information in run up to enrolment’’


Acting on market research into the undergraduate and postgraduate customer journeys, Leeds Beckett University felt there was a lack of information from the point of offer accepted to enrolment. The ‘100 Day Fresher Countdown’ campaign was a series of images produced to advise new students on a unique activity they could do on each of the 100 days leading up to Fresher’s Week.

HIGHLY COMMENDED 
University of Bradford
The Big Move

THE STUDENT VOICE AWARD IN ASSOCIATION WITH THE STUDENT ROOM

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The Student Voice Award, in association with our sponsor The Student Room, has been surveying students to understand whether they believe the marketing they saw before they joined their University has proven to be realistic. We have been overwhelmed by the response, with over 5,000 votes cast in the first year of this award.

The Nominations:


University of Bradford

University of Chester
University of Exeter
University of Gloucestershire
Harper Adams University

The Havas People research team have interrogated the data and crunched the numbers, and we are delighted to announce the following winners:


GOLD AWARD WINNER
Harper Adams University
:

Just a few of the things students said:

“The social life provided by Harper Adams is immense in comparison to what I expected”
“The wealth of knowledge and materials (library and internet resources) is rich and diverse”
“The closeness of the student body and the standard and diversity of lectures overall is fantastic”
“Industry links are second to none”
“The place is a buzzing hive of activity, far from the expectations of a small quiet rural university. It's brilliant”
“The feeling of the university truly being a family is something I didn't expect to be as prominent. The students, lecturers and staff all make you feel so welcome and at home”
“What is especially good about the university is the open door policy, so if you are finding your work difficult, then it is extremely easy to find your tutor and work your way through the problems with them.”


SILVER AWARD WINNER
University of Exeter


Just a few of the things students said:

“The quality of the university buildings and its atmosphere is much more pleasant and relaxing than I thought it would be.  The actual city of Exeter is amazing as well, it's full of things to do that are kind of off the beaten track”
“I have made some really great friends here, and I have decided to stay on in Exeter after I finish my degree, which is something that I didn't see myself doing when I first applied”
“The course lecturers were far more interesting than I expected and there were more facilities we had access to that I didn't realise we did”
''Academically the degree has been more stimulating than I expected''

BRONZE AWARD WINNER
University of Chester


Just a few of the things students said:

“The university has gone above and beyond with the staff help and the opportunities it has provided to me. I love everything about the university”
“Enjoyable, amazing Uni, supportive!”
“When help is needed, there is always someone to ask and answer any questions”
“The support staff, such as those in disability support and extracurricular activities (Careers & Employability), have all been excellent”
“Before I came to the University I thought that my degree would be the only focus throughout the next three years and that would be it. In fact, it turned out to be much more than that. I have gained a large variety of transferable skills throughout other activities and general communication with other students. Such as volunteering, working in part-time employment to help fund my living needs for my time at University and also getting involved with smaller jobs that are provided by the Students Union. For example, I was a Voting registration ambassador for the General Election 2015.”


HIGHLY COMMENDED 
University of Bradford

HEIST AWARDS' MARKETING DEPARTMENT OF THE YEAR              SPONSORED BY HAVAS PEOPLE

The Nominations:

Harper Adams University

Marketing and Communications Department

University of Huddersfield
Marketing Department

City University London
Marketing Department

Swansea University
Marketing Department

University of Gloucestershire
Transforming our approach to
marketing and student recruitment


West Cheshire College
Marketing Team

The Winners:




University of Groningen

Working Apart Together

The Glasgow School of Art
Disruption: delivering on our brand values

Leeds Beckett University
Leeds Beckett University

Middlesex University
Best Marketing Department - Middlesex University

University of Bradford
Repositioning the University of Bradford in the market place

Loughborough University
Team Loughborough
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GOLD AWARD WINNER

The Glasgow School of Art

Disruption: delivering on our brand values

Judge’s comments: ‘’Very small but strategic team who ensured brand reputation during period of adversity’’

At 12.27pm on 23rd May 2014 the most significant, catastrophic and disruptive event to ever happen at The Glasgow School of Art occurred – a fire broke out in the GSA’s icon, architecturally significant and internationally heralded Mackintosh Building, home to some of the finest painting studios in the world. The Marketing Department have worked tirelessly to ensure brand reputation during the period of disruption since the fire.
BRONZE AWARD WINNER


Loughborough University


Team Loughborough

Judge’s comments: ‘’A department that has made big improvements and achieved an awful lot during period of transition’’

The team at Loughborough University have rapidly built up momentum and significant sector impact through a range of interesting and quirky initiatives, all laser-focused on impact and strategic delivery.

HIGHLY COMMENDED 
University of Huddersfield
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