HEIST AWARDS 2015 - WINNERS
BEST UNDERGRADUATE PROSPECTUS SPONSORED BY BELMONT PRESS
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The Nominations:
University of Surrey Middlesbrough College University of Wales Trinity Saint David University of Huddersfield University of Southampton Truro and Penwith College The Winners: |
University of Leicester University College Birmingham Nottingham Trent University Imperial College London Swansea University |
University of Stirling Leeds Beckett University Middlesex University Staffordshire University University of Bradford |
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GOLD AWARD WINNER
Imperial College London Judge’s comments: ‘’A smart, confident and digestible prospectus with understated design. It tells a story and is a good read’’ Imperial College London’s undergraduate prospectus was last redesigned in 2010 and since then had largely remained static in terms of design and content strategy with basic updates made each year. In 2013, following user research and internal review, the team proposed and delivered a complete rewrite and redesign, making radical changes to the content and format of the publication. |
SILVER AWARD WINNERMiddlesex University
Judge’s comments: ‘’Proves size is not everything; quite the contrary in fact. A crisp, stand out publication with that all important ‘take home’ factor’’ Middlesex University aimed to create a visually strong content and brand led prospectus that stood out primarily at recruitment fairs. The approach to the prospectus was based on research that analysed the profile of current and aspirational undergraduate prospectives. Developed through workshops with current and prospective students, six ‘personas’ were used to develop a completely personalised approach to their UG campaign. |
BRONZE AWARD WINNERUniversity of Huddersfield
Judge’s comments: ‘’Effective use of budget and a thoughtful mining of the University and the area’s many strengths’’ The key developments in the 2015/16 Undergraduate Prospectus included the inclusion of the Times Higher Education University of the Year messages which Huddersfield won in 2013 and the integration of Huddersfield to be an ‘inspiring, innovative University of international renown’. |
BEST PROSPECTUS FROM A SPECIALIST INSTITUTION
The Nominations:
Leeds College of Art Harper Adams University The Glasgow School of Art
Royal Academy of Dance UCL Institute of Education
The Winners:
Leeds College of Art Harper Adams University The Glasgow School of Art
Royal Academy of Dance UCL Institute of Education
The Winners:
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GOLD AWARD WINNER
Glasgow School of Art Reflections on an art school Judge’s comments: ‘’A hugely engaging, bold and innovative prospectus which lives and breathes GSA’s brand identity’’ ‘Reflections on an art school’ was a complete redesign and rewrite of what had been the GSA’s undergraduate magazine. It demonstrates the 5 year journey of moving from a traditional prospectus to a piece of print that reflects the school, taking the decision that the information was not of specific relevance to either UG or PG audiences, but rather both audiences. |
BRONZE AWARD WINNER
Leeds College of Art Leeds College of Art Prospectus Judge’s comments: ‘’A rewarding visual experience, well targeted to its market and true to its brand’’ The development of the new Leeds College of Art prospectus was a re-design to develop a concept and template that could be used for 2-3 years with minimal changes to save resource. The publication moved from a prospectus, with all the information required, to a brochure which communicated the brand and purpose of Leeds College of Art. |
BEST POSTGRADUATE PROSPECTUS SPONSORED BY FINDAMASTERS & FINDAPHD
The Nominations:
University of Huddersfield University of Leicester Heriot-Watt University
Royal Agricultural University Edinburgh Napier University Middlesex University
The Winners:
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GOLD AWARD WINNER Heriot-Watt University Judge’s comments: ‘’Clear ambition and strong emphasis on customer needs. Some great results in terms of increased applications’’ As part of its global strategic plan, Heriot-Watt University set ambitious targets to increase its share of the postgraduate student market during the 2014 recruitment cycle. A suite of printed postgraduate prospectuses were created to present postgraduate education from Heriot-Watt as delivering the ‘leading edge in the international world of work’. |
SILVER AWARD WINNER
University of Leicester Judge’s comments: ‘’A professional, well presented prospectus with a warm, customer focused tone’’ The University of Leicester set out to improve the way their prospectus conveyed Leicester’s academic credentials with a focus on high quality. This included upgrading the paper stock for high-end look and finish, added sections showcasing Leicester’s research, including individual staff profiles and added departmental ‘’blurbs’’ to highlight achievement and strengths. |
BRONZE AWARD WINNER
University of Huddersfield Judge’s comments: ‘’Content is strong and tone of voice is consistent and accessible’’ The 2015/16 Postgraduate Prospectus was an evolution of the 2014/15 prospectus which incorporated an innovative and engaging approach. The key aims were to tell the story of the University and the PG student experience through their staff. Huddersfield adopted a magazine style which utilised an interview/editorial approach, featuring both academic and support staff. |
BEST STUDENT RECRUITMENT CAMPAIGN SPONSORED BY REVOLUTION VIEWING
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The Nominations:
University of Central Lancashire #TheUCLanExperience University of Bedfordshire Clearing Campaign 2014 Sheffield Hallam University Transform Yourself Campaign - Ambassadors stories City University London City University London: Start Here Southampton Solent University Clearing campaign 2014 – ‘the future you want is within reach’ University of Reading Are you ready? campaign The Winners: |
De Montfort University DMU Razor's Edge Student Recruitment Campaign University of Glasgow World Changers Welcome University of Gloucestershire Business School Make It Campaign West Cheshire College #InspiringTalent - Student Summer Recruitment Campaign University of Roehampton International Campaign 2013-14 The Manchester College Raising Aspirations |
City & Islington College Student Recruitment Campaign 2014 Staffordshire University Opening Doors University of Bradford Personalised recruitment University of Chichester Open Day 2014 Campaign University of Cambridge International Summer Schools 2015 Loughborough University #IAMIN |
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GOLD AWARD WINNER
University of Reading Are you ready? campaign Judge’s comments: ‘’A visually arresting campaign with some interesting use of digital and outdoor. Excellent open day results’’ In 2014 the University of Reading embarked on an ambitious recruitment campaign to fundamentally transform the prospective student experience, from attracting initial interest from prospective students and converting their interest into confirmed registrations for Open Days. The ‘Ready’ campaign became the first external implementation of the new visual identity. |
SILVER AWARD WINNER
University of Glasgow World changers welcome Judge’s comments: ‘’Very strong and transformational, the social ideas are excellent’’ During 2014, the University undertook a full review of attitudes and perceptions of Glasgow with a range of stakeholders and the resulting proposals saw Glasgow take bold new steps to further enhance their student recruitment marketing drive. This activity resulted in the creation of an overarching new brand essence: “Where people inspire people to change the world”, and the subsequent launch of their key recruitment message: “World Changers Welcome” (WCW). |
BRONZE AWARD WINNER
Loughborough University #IAMIN Judge’s comments: ‘’Clear rationale and focused, ambitious goals’’ #IAMIN was an innovative social media and PR/communications led campaign designed to achieve cut-through with potential students. An engagement-led user-generated content online campaign with a focus on securing high quality students (ABB+), #IAMIN sought to address a gap in projected numbers but also aimed to harness a range of internal stakeholders to work together at a crucial time of year. |
BEST INTERNATIONAL INITIATIAVE SPONSORED BY STUDYPORTALS
The Nominations:
Sheffield Hallam University Nottingham Trent University
Experience of a lifetime: Sochi Winter Olympics University's unique approach leads to increase in Indian students
The Winner:
Sheffield Hallam University Nottingham Trent University
Experience of a lifetime: Sochi Winter Olympics University's unique approach leads to increase in Indian students
The Winner:
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SILVER AWARD WINNER
Nottingham Trent University University’s unique approach leads to increase in Indian students Judge’s comments: ‘’Great achievement and approach against a backdrop of declining numbers of Indian students coming to the UK. Creates a good impression of all UK institutions’’ This is the story of how NTU increased the number of students recruited from India during a period where the wider UK sector suffered a decline. The approach was about demonstrating to Indian students and their families at a personal level that the UK is a welcoming destination and a great investment for their child’s future. |
BEST ALUMNI, DEVELOPMENT OR FUNDRAISING CAMPAIGN
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The Nominations:
The University of Manchester The Global Graduates Programme University of Sunderland Wearmouth Memories Campaign - Sunderland Alumni Association Southampton Solent University Alumni Graduation Celebration ‘You’ve Been Framed’ #solentgrads The Winners: |
University of Leicester Fledgling Legacy Programme University of Salford Salford Institute for Dementia Teesside University Fundraising - Every Penny Helps University of Bradford The Power of a Flower: The Bradford Crocus Cancer Appeal |
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GOLD AWARD WINNER
University of Bradford The Power of a Flower: The Bradford Crocus Cancer Appeal Judge’s comments: ‘Great campaign to build alumni relations around something so specific, motivating and core to the University mission’’ The Bradford Crocus Cancer Appeal, launched by the University of Bradford together with Yorkshire Cancer Research, the Bradford Telegraph & Argus Newspaper and the Sovereign Health Care Charitable Trust, aims to raise £1m for the purchase of a new mass spectrometer which will help in the University’s research. |
SILVER AWARD WINNER
University of Leicester Fledgling Legacy Programme Judge’s comments: ‘’A comprehensive approach that has produced sterling results remarkably quickly’’ The creation of the Legacy Officer role in late 2013 recognised the urgent need to effectively steward the existing pool of 20 legacy pledgers and to pro-actively realise the opportunity to increase philanthropic income from legacies. A new legacy programme was therefore designed and implemented. |
BRONZE AWARD WINNER
University of Salford Salford Institute for Dementia Judge’s comments: ‘’A great example of aligning your mission to a great cause, and one that is very current’’ The work of Salford Institute of Dementia was an informal collaboration between colleagues in Nursing and Design for three years before the Office of University Advancement identified it as a project with real fundraising potential. |
BEST CORPORATE CAMPAIGN OR INITIATIVE SPONSORED BY EDUCATE DIRECT
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The Nominations:
University of Central Lancashire #TheUCLanExperience Nottingham Trent University Thinkubator Challenge The University of Manchester We Get It: Zero Tolerance to Bullying and Harassment University of Portsmouth Shaping our Future City University London City University London: Launch of CitySport University of Southampton We Are Connected (brand/awareness-raising campaign) Open University Open University Employer Website Bath Spa University Corporate creativity: raising profile via the expert voice of Bath Spa University The Winners: |
Imperial College London Imperial Success Guide University of Glasgow Best Games Ever – We did Glasgow proud! Swansea University Ospreys Rugby /Swansea University initiative University Campus Suffolk This is us University of South Wales Making Business Happen Awards 2015 University of Groningen RUG400 - 400 year celebrations Swansea University International Dylan Thomas Prize Edge Hill University The Beautiful Campus Video |
Leeds Beckett University Bright Ideas Scheme The Manchester College MOL brand launch The University of Chester Launching University Centre Shrewsbury Staffordshire University Staffordshire University NSS campaign Teesside University Graduation 2014 University of Bradford Branding the Vision University of the West of England University for the Real World Video Loughborough University REF 2014: Research with Real Impact |
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GOLD AWARD WINNER
The University of Manchester We Get It: Zero Tolerance to Bullying and Harassment Judge’s comments: ‘’To tackle a difficult subject head on and see successes is commendable. A brave and impactful campaign that united the institution’’ Based on a staff survey and research by the Students’ Union, The University of Manchester knew that bullying and harassment was taking place on their campus, but very few people were willing to come forward. The human-focused campaign set out to increase the number of reported incidences, tackle the behaviour and increase awareness of its causes and impacts to gain buy-in for a zero-tolerance approach. |
SILVER AWARD WINNER
University of Groningen RUG400 - 400 year celebrations Judge’s comments: ‘’Maximised on unique opportunity with scale and ambition to produce a bold campaign that engaged far outside of the university’’ A month of events to celebrate the University of Groningen turning 400 years old in 2014 which aimed to bring 100,000 visitors to the city. The celebrations were aimed at students, employees and their children, students of the future, alumni, citizens, partners of the University and the general public. The anniversary was branded as RUG400 by combining the number ‘4’ and the mathematical symbol for infinity ‘∞’ to be pronounced as ‘For Infinity’. |
BRONZE AWARD WINNER
Loughborough University REF2014: Research with Real Impact Judge’s comments: ‘’Extremely pleasing to see research information used to drive change and improve success’’ Loughborough’s Research Excellence Framework campaign used the results of the assessment as a springboard to reinforce their position as one of the country’s leading research universities. HIGHLY COMMENDED The Manchester College MOL brand launch |
BEST USE OF INNOVATION AND CREATIVE THINKING SPONSORED BY UCAS MEDIA
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The Nominations:
The Open University MBA Business Case Builder Harper Adams University Harper Adams University in Wales Harper Adams University Young Innovator of the Year Awards Nottingham Trent University Thinkubator Challenge Bishop Grosseteste University Party in a Box The Winners: |
The University of Manchester Meet the Professionals Southampton Solent University Embedding Freelancing into the Curriculum through Solent Creatives Newcastle University My Newcastle University Birmingham City University The Extra Mile Awards University of the West of England University for the Real World Video |
GOLD AWARD WINNER
The Open University MBA Business Case Builder Judge’s comments: ‘’Brilliant concept and execution. It really does only take ten minutes!’’ The ultimate aim of this activity was to increase the number of Open University MBA students. Through consultation with a range of academics from the business school and also their alumni, The Open University developed a mobile optimised online tool which helps generate a personalised, compelling, and fully editable business case document for presentation to a students future employer. |
SILVER AWARD WINNER
Harper Adams University Young Innovator of the Year Awards Judge’s comments: ‘’Sound and fun long term project building links with schools’’ Harper Adams University established a national competition aimed at 11-19 year olds with an engineering focus to promote engineering as a possible future career path. The competition was designed to be of interest to young people interested in art, IT, maths, science, design and technology – all subject areas which are valuable in terms of a future in engineering. |
BEST COMMUNICATIONS OR PR CAMPAIGN SPONSORED BY TARGETCAREERS/TARGETPOSTGRAD
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The Nominations:
Queen Margaret University Recipe for Success University of Huddersfield ‘Are You Present?’ a joint initiative between the University of Huddersfield and Huddersfield Students’ Union Nottingham Trent University Thinkubator Challenge Queen's University Belfast QUBimpact: Internal Communications Campaign The Winners: |
Birmingham City University City Talks Imperial College London Communicating Animal Research Loughborough University REF 2014: Research with Real Impact |
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GOLD AWARD WINNER
Imperial College London Communicating Animal Research Judge’s comments: ‘’A brave campaign, the results of which should be beneficial for both medical research and animal welfare’’ In April 2013, The Sunday Times published a series of allegations about how animal research was carried out at Imperial College London. The allegations came about as a result of an infiltration by a member of the animal rights organisation BUAV (British Union for the Abolition of Vivisection) who worked undercover at the College for several months. This campaign encompasses the steps the College has taken since to investigate and respond to the allegations and the strategies it has developed to engage with its key constituencies. |
SILVER AWARD WINNER
Nottingham Trent University Thinkubator Challenge Judge’s comments: ‘’A strong and clear project giving maximum impact’’ Nottingham Business School’s Thinkubator Challenge® was a ground-breaking one- day event offering businesses free advice. On 19 November 2014 students and academics provided responses to 60 business problems. Informed by the School’s research highlighting that SMEs are actively looking to engage with HEIs, the Thinkubator Challenge® facilitated this engagement. |
BRONZE AWARD WINNER
Queen’s University Belfast QUBimpact: Internal Communications Campaign Judge’s comments: ‘’A strong, multi-channel campaign achieving significant engagement and cultural change’’ From developing new treatments to informing government policy, work conducted by Queen’s staff is changing lives. The Communications and External Affairs Office were asked by Senior Management to develop an internal communications campaign aimed at staff to raise awareness of the life-changing work conducted at Queen’s and highlight the contribution of all staff to Queen’s success, creating a sense of pride. |
HIGHLY COMMENDED
Loughborough University
REF 2014: Research with Real Impact
Loughborough University
REF 2014: Research with Real Impact
BEST COMMUNITY OR BUSINESS ENGAGEMENT CAMPAIGN
SPONSORED BY REVOLUTION VIEWING
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The Nominations:
University of Central Lancashire Lancashire Science Festival Nottingham Trent University Thinkubator Challenge Open University Open University Employer Engagement Campaign The Winners: |
Teesside University Refugee, Asylum Seeker and Student Engagement Programme Norwich University of the Arts ideasfactory at NUA |
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GOLD AWARD WINNER
University of Central Lancashire Lancashire Science Festival Judge’s comments: ‘’An imaginative event with wide participation across a diverse audience. A good eye towards widening participation and schools liaison in general’’ The Lancashire Science Festival (LSF), designed and delivered by the University of Central Lancashire (UCLan), was launched in 2012 as a free interactive event, bringing science practitioners together, enabling school children, their families, and the wider community to see first-hand the breath of science-related expertise and its real-world applications. |
SILVER AWARD WINNER Teesside University Refugee, Asylum Seeker and Student Engagement Programme Judge's comments: ''A really worthwhile initiative that tackled difficult topics sensitively'' Teesside University is committed to encouraging and supporting under-represented groups to progress in education. As part of their Corporate Social Responsibility approach, the University has slowly built relations with refugee and asylum seeker groups, and with professionals supporting them. |
BRONZE AWARD WINNER
Nottingham Trent University Thinkubator Challenge Judge’s comments: ‘’A strong and clear project giving maximum impact’’ Nottingham Business School’s Thinkubator Challenge® was a ground-breaking one- day event offering businesses free advice. On 19 November 2014 students and academics provided responses to 60 business problems. Informed by the School’s research highlighting that SMEs are actively looking to engage with HEIs, the Thinkubator Challenge® facilitated this engagement. |
BEST USE OF DIGITAL/SOCIAL INITIATIVE SPONSORED BY UCAS MEDIA
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The Nominations: The University of Manchester Virtual Open Day The Open University MBA Explorer App Bournemouth University Revolutionising research communications: transforming BU’s digital presence The University of Manchester Eureka! Library Innovation Challenge Cardiff Metropolitan University Virtual Tours The Winners: |
Leeds College of Music Digital prospectus: Online Responsive Brochure (ORB) University of Glasgow #UofG Queen's University Belfast Movember campaign University of Birmingham Postgraduate mentor scheme University of Groningen Digital brochure University of Southampton Virtual Open Day |
University of Dundee #TestDriveDundee The University of Chester Applicant Space Microsite Teesside University Interactive Prospectus University of Bradford Results Day Ready Loughborough University #IAMIN |
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GOLD AWARD WINNER
Leeds College of Music Digital prospectus: Online Responsive Brochure (ORB) Judge’s comments: ‘’Visually stunning, simple to use and very well designed. A great example of this type of content’’ Leeds College of Music developed an Online Responsive Brochure (ORB) as a means to present their prospectus on the web in a way that makes full use of the digital environment. LCoM wanted something to fill the usability void between their printed prospectus and website, giving the user a fully immersive and multi-sensory experience that allows them to really feel what it’s like to study at the college. |
SILVER AWARD WINNER
Queen's University Belfast Movember Campaign Judge’s comments: ‘’A great link into an international campaign at a very local level’’ Queen’s University Belfast is one of the UK’s top ten research-intensive universities. They wanted to raise the profile of the impact of their research and illustrate how it is changing people’s lives every day. The University was named a Movember Centre of Excellence in 2014 for its research so the University wanted to promote Movember and raise money for the charity which funds life-changing research at Queen’s. |
BRONZE AWARD WINNER University of Dundee #TestDriveDundee Judge’s comments: ‘’Great focus on utilising peer to peer engagement to drive awareness and ultimately results’’ #TestDriveDundee is an innovative take on the traditional student recruitment advertising campaign, harnessing the power of social media and peer review with the objective of raising the profile of the University of Dundee in key target rest of UK regions. #TestDriveDundee had a key place in the University’s strategy to increase the number of entrant undergraduate students in non-controlled subjects from the rest of UK regions. |
HIGHLY COMMENDED
Loughborough University
#IAMIN
The Open University
MBA Explorer App
Loughborough University
#IAMIN
The Open University
MBA Explorer App
BEST WEBSITE SPONSORED BY THE STUDENT ROOM
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The Nominations: The University of Manchester Redevelopment of the University of Manchester website Askham Bryan College Askham Bryan College & Newton Rigg College - Building an engaging website design for land-based colleges Imperial College London Imperial College London website redesign Birmingham City University The Birmingham City University website The Winners: |
University of South Wales University of South Wales Website UCL UCL online Graduate Prospectus Leeds Beckett University Leeds Beckett website Middlesex University www.mdx.ac.uk Norwich University of the Arts Norwich University of the Arts website |
GOLD AWARD WINNER
Leeds Beckett University Leeds Beckett website Judge’s comments: ‘’An incredibly difficult project to deliver at a crucial stage. Extremely clean and clear website, a simple proposition done really well’’ Leeds Beckett University needed to create a website based on clear and extensive insight, both in terms of content and navigation. The launch of the website formed part of the digital marketing strategy which aims to place Leeds Beckett at the forefront of digital communications. |
SILVER AWARD WINNER
Imperial College London Imperial College London website redesign Judge’s comments: ‘’A very well-articulated, defined and beautifully executed project. Creative, persuasive and built on good insight with crisp messaging and a fresh approach’’ Imperial College London launched a new web design in December 2014; its first institutional redesign in seven years. As a leading institution specialising in science and technology and ranked in the world top ten, it was important for Imperial to have a web presence that matches its quality and demonstrates the reach and impact of its work and the wonder of science. |
BEST EMPLOYER MARKETING INITIATIVE in association with universities human resources
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The Nominations:
University of Sheffield Pursue the extraordinary The Winners: |
The University of Manchester World leading minds |
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SILVER AWARD WINNER
University of Sheffield Pursue the extraordinary Judge’s comments: ‘’An excellent example of ensuring the employer and the external brand were in sync’’ This project was initially set up to deliver a ‘mini’ brand for the recruitment of senior academics. At the point that the employer value proposition was developed, it became clear for the University that the strength of ‘Pursue the extraordinary’ could work far beyond that sphere of recruitment and had the potential to become the employer brand for all recruitment related communications. |
BRONZE AWARD WINNER
University of Manchester World leading minds Judge’s comments: ‘’A cohesive, coherent and visually striking campaign’’ As part of the University of Manchester’s strategic vision of becoming a top 25 global research university by 2020, an international recruitment campaign was designated to support this target. The World Leading Minds concept was implemented on a responsive microsite featuring Professor Brian Cox of the School of Physics and Astronomy. The key message was simple: a worldwide search for excellence. |
BEST 'LOW BUDGET' INITIATIVE SPONSORED BY WHATUNI
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The Nominations: Harper Adams University Young Innovator of the Year Awards The University of Manchester Textbook Rescue City University London Launch of CitySport University of South Wales Random Acts of Kindness Leeds Beckett University Welcome to Leeds Beckett The Winners: |
The University of Chester Prospect Student Panel University of Bradford The Big Move Norwich University of the Arts Degree Shows websites Keele University #KeeleBecause Valentines 2015 Loughborough University REF 2014: Research with Real Impact |
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GOLD AWARD WINNER
The University of South Wales Random Acts of Kindness Judge’s comments: ‘’A wonderful idea that really worked from such a small budget. Created a feel good factor that delivered over a range of social media channels’’ Run during International Random Acts of Kindness Week, this campaign aimed to increase brand awareness by reaching a large number of people. The University engaged current students as brand ambassadors and filmed a series of videos showing ‘Random Acts of Kindness’ which were released once a day on social media. |
BRONZE AWARD WINNER
Leeds Beckett University Welcome to Leeds Beckett Judge’s comments: ‘’Well executed response to need for more information in run up to enrolment’’ Acting on market research into the undergraduate and postgraduate customer journeys, Leeds Beckett University felt there was a lack of information from the point of offer accepted to enrolment. The ‘100 Day Fresher Countdown’ campaign was a series of images produced to advise new students on a unique activity they could do on each of the 100 days leading up to Fresher’s Week. |
HIGHLY COMMENDED
University of Bradford
The Big Move
University of Bradford
The Big Move
THE STUDENT VOICE AWARD IN ASSOCIATION WITH THE STUDENT ROOM
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The Student Voice Award, in association with our sponsor The Student Room, has been surveying students to understand whether they believe the marketing they saw before they joined their University has proven to be realistic. We have been overwhelmed by the response, with over 5,000 votes cast in the first year of this award.
The Nominations:
University of Bradford
University of Chester
University of Exeter
University of Gloucestershire
Harper Adams University
The Havas People research team have interrogated the data and crunched the numbers, and we are delighted to announce the following winners:
The Nominations:
University of Bradford
University of Chester
University of Exeter
University of Gloucestershire
Harper Adams University
The Havas People research team have interrogated the data and crunched the numbers, and we are delighted to announce the following winners:
GOLD AWARD WINNER
Harper Adams University:
Just a few of the things students said:
“The social life provided by Harper Adams is immense in comparison to what I expected”
“The wealth of knowledge and materials (library and internet resources) is rich and diverse”
“The closeness of the student body and the standard and diversity of lectures overall is fantastic”
“Industry links are second to none”
“The place is a buzzing hive of activity, far from the expectations of a small quiet rural university. It's brilliant”
“The feeling of the university truly being a family is something I didn't expect to be as prominent. The students, lecturers and staff all make you feel so welcome and at home”
“What is especially good about the university is the open door policy, so if you are finding your work difficult, then it is extremely easy to find your tutor and work your way through the problems with them.”
Harper Adams University:
Just a few of the things students said:
“The social life provided by Harper Adams is immense in comparison to what I expected”
“The wealth of knowledge and materials (library and internet resources) is rich and diverse”
“The closeness of the student body and the standard and diversity of lectures overall is fantastic”
“Industry links are second to none”
“The place is a buzzing hive of activity, far from the expectations of a small quiet rural university. It's brilliant”
“The feeling of the university truly being a family is something I didn't expect to be as prominent. The students, lecturers and staff all make you feel so welcome and at home”
“What is especially good about the university is the open door policy, so if you are finding your work difficult, then it is extremely easy to find your tutor and work your way through the problems with them.”
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SILVER AWARD WINNER
University of Exeter Just a few of the things students said: “The quality of the university buildings and its atmosphere is much more pleasant and relaxing than I thought it would be. The actual city of Exeter is amazing as well, it's full of things to do that are kind of off the beaten track” “I have made some really great friends here, and I have decided to stay on in Exeter after I finish my degree, which is something that I didn't see myself doing when I first applied” “The course lecturers were far more interesting than I expected and there were more facilities we had access to that I didn't realise we did” ''Academically the degree has been more stimulating than I expected'' |
BRONZE AWARD WINNER
University of Chester Just a few of the things students said: “The university has gone above and beyond with the staff help and the opportunities it has provided to me. I love everything about the university” “Enjoyable, amazing Uni, supportive!” “When help is needed, there is always someone to ask and answer any questions” “The support staff, such as those in disability support and extracurricular activities (Careers & Employability), have all been excellent” “Before I came to the University I thought that my degree would be the only focus throughout the next three years and that would be it. In fact, it turned out to be much more than that. I have gained a large variety of transferable skills throughout other activities and general communication with other students. Such as volunteering, working in part-time employment to help fund my living needs for my time at University and also getting involved with smaller jobs that are provided by the Students Union. For example, I was a Voting registration ambassador for the General Election 2015.” |
HIGHLY COMMENDED
University of Bradford
University of Bradford
HEIST AWARDS' MARKETING DEPARTMENT OF THE YEAR SPONSORED BY HAVAS PEOPLE
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The Nominations:
Harper Adams University Marketing and Communications Department University of Huddersfield Marketing Department City University London Marketing Department Swansea University Marketing Department University of Gloucestershire Transforming our approach to marketing and student recruitment West Cheshire College Marketing Team The Winners: |
University of Groningen Working Apart Together The Glasgow School of Art Disruption: delivering on our brand values Leeds Beckett University Leeds Beckett University Middlesex University Best Marketing Department - Middlesex University University of Bradford Repositioning the University of Bradford in the market place Loughborough University Team Loughborough |
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GOLD AWARD WINNER
The Glasgow School of Art Disruption: delivering on our brand values Judge’s comments: ‘’Very small but strategic team who ensured brand reputation during period of adversity’’ At 12.27pm on 23rd May 2014 the most significant, catastrophic and disruptive event to ever happen at The Glasgow School of Art occurred – a fire broke out in the GSA’s icon, architecturally significant and internationally heralded Mackintosh Building, home to some of the finest painting studios in the world. The Marketing Department have worked tirelessly to ensure brand reputation during the period of disruption since the fire. |
BRONZE AWARD WINNER
Loughborough University Team Loughborough Judge’s comments: ‘’A department that has made big improvements and achieved an awful lot during period of transition’’ The team at Loughborough University have rapidly built up momentum and significant sector impact through a range of interesting and quirky initiatives, all laser-focused on impact and strategic delivery. |
HIGHLY COMMENDED
University of Huddersfield
Marketing Department
University of Huddersfield
Marketing Department