Staying ahead in a changing world of education marketing
11th July 2019 - 10am to 4pm The Principal Manchester (FREE to university colleagues)
The world of education marketing is constantly evolving and changing, meaning marketers need to stay ahead or face getting left behind. This year Havas Education presents the inaugural Heist Conference, to share the best of education marketing and keep university marketers ahead of the game. Showcasing thought leadership and insight from senior marketers from across the sector and beyond, the conference will be the perfect precursor to the education sector marketing event, the Heist Awards. The conference will also give delegates an opportunity to connect and network with colleagues from across the education marketing sector.
Taking place at the Principal Hotel in Manchester on the day of the Heist Awards, the event gives delegates the opportunity to gain valuable insight before a night of celebration of the best of the best in education marketing at The Heist Awards.
Programme of Events:
09:30 Registration 10:00Welcome - Simon Bracewell & Rupert Grose, Havas 10:10Launching a challenger brand - Clare Riding, University Academy 92 11:10 Tea / Coffee 11:25 Demystifying SEO and CRO – are you going to convert? - Patrick Ross, All Response Media 12:15 Lunch & Networking 13:15Heist Awards Judges - Panel Q&A - Chair: Rupert Grose Panellists: Martyn Spence, Andy Pritchard, Simon Emmett, Terri Gibson 13:45 Being brave in education marketing - Dave Penney, UCAS; Alex Causton-Ronaldson, Havas 14:35 Tea / Coffee 14:50Engaging low participation audiences - Kirsty Wilkinson, Loughborough University; Charlotte Fenney, Havas; Vicky Hayhurst, Revolution Viewing 15:40 Closing Remarks - Rupert Grose, Havas 15:45 End of Conference
Who should attend? This event is perfect for junior and senior professionals alike that work to manage and deliver marketing and communications strategies to enhance university brands and attract and recruit students into higher education.
Marketing Directors, Managers and Officers
Communications Directors, Managers and Officers
Student Recruitment Directors, Managers and Officers
How much does it cost? The event is free for university colleagues. For those working for commercial organisations, such as media partners and technology suppliers, tickets are £300 + VAT per delegate