THE AGENDA
Session 1: Life Interrupted - the student perspective
Hosted by Havas Education and YouthSight
2020 has been one of the most turbulent years in modern history, impacting not least of all A-level students. With the pandemic crisis ongoing, how will this affect their education choices, in particular their path to university?
To shine a light on this, Havas Education, in conjunction with YouthSight, will be hosting a session with a panel of Y12 and Y13 students in order to hear their voice directly. In this session we will explore their current situation including: how the pandemic has impacted them personally and academically; what their concerns are about this year’s exams; and how this has affected their certainty about university. Moving on, we will take a deeper dive into their university decision making needs: how are they conducting university research in a virtual world? What support are they in need of from universities in terms of information, content and formats including virtual events. Most importantly, what do they need to feel confident about making the right choice?
For anyone involved with student recruitment and marketing, this session will be invaluable to you as you plan your 2020/21 cycle.
Hosted by Havas Education and YouthSight
2020 has been one of the most turbulent years in modern history, impacting not least of all A-level students. With the pandemic crisis ongoing, how will this affect their education choices, in particular their path to university?
To shine a light on this, Havas Education, in conjunction with YouthSight, will be hosting a session with a panel of Y12 and Y13 students in order to hear their voice directly. In this session we will explore their current situation including: how the pandemic has impacted them personally and academically; what their concerns are about this year’s exams; and how this has affected their certainty about university. Moving on, we will take a deeper dive into their university decision making needs: how are they conducting university research in a virtual world? What support are they in need of from universities in terms of information, content and formats including virtual events. Most importantly, what do they need to feel confident about making the right choice?
For anyone involved with student recruitment and marketing, this session will be invaluable to you as you plan your 2020/21 cycle.
Session 2: Trends in postgraduate by international and domestic demand
Hosted by Ed Kelly, Head of Client Partnerships, International at IDP Connect
IDP Connect will be sharing insights on postgraduate student demand in the context of COVID-19. Utilising research undertaken earlier this year, such as our domestic Postgraduate Student Survey and International Student Crossroads Surveys we will drill down into the mindset of postgraduate students from both the domestic and international markets.
These first-hand student responses will be combined with analysis of the latest student demand data taken directly from IDP Connect’s On Demand Tracker tools to map postgraduate student perspectives and intent against their online behaviour since the outbreak of the pandemic.
Using our database of historic postgraduate student data, demand and behaviour over the past 2 years of “normal” recruitment cycles will be compared with the latest data from 2020 to identify precisely how the drivers, obstacles and behaviour of prospective postgraduate students has changed during COVID-19.
Through tracking domestic and international postgraduate student demand at a national, regional and subject level we will provide both helicopter view and granular analysis of the changing postgraduate student landscape. Using this multi-level understanding of postgraduate student intent and activity during COVID-19 we will outline key lessons from the past 10 months and submit informed predictions as to what lies in store for postgraduate student recruitment in 2021 and beyond.
Hosted by Ed Kelly, Head of Client Partnerships, International at IDP Connect
IDP Connect will be sharing insights on postgraduate student demand in the context of COVID-19. Utilising research undertaken earlier this year, such as our domestic Postgraduate Student Survey and International Student Crossroads Surveys we will drill down into the mindset of postgraduate students from both the domestic and international markets.
These first-hand student responses will be combined with analysis of the latest student demand data taken directly from IDP Connect’s On Demand Tracker tools to map postgraduate student perspectives and intent against their online behaviour since the outbreak of the pandemic.
Using our database of historic postgraduate student data, demand and behaviour over the past 2 years of “normal” recruitment cycles will be compared with the latest data from 2020 to identify precisely how the drivers, obstacles and behaviour of prospective postgraduate students has changed during COVID-19.
Through tracking domestic and international postgraduate student demand at a national, regional and subject level we will provide both helicopter view and granular analysis of the changing postgraduate student landscape. Using this multi-level understanding of postgraduate student intent and activity during COVID-19 we will outline key lessons from the past 10 months and submit informed predictions as to what lies in store for postgraduate student recruitment in 2021 and beyond.
Session 3: How to develop online courses whilst maintaining brand and student experience
Hosted by the CIM Higher and Further Education Group
Higher Education Institutions have been experiencing significant challenges and disruption due to Covid-19 leading many to re-think education provision and the student experience. The recent 'Student digital experience insights survey’ from Jisc, offers insights into the digital experiences of students study at UK universities, both prior to and during the COVID-19 crisis.
Key findings include:
• Digital inequality for students
• The lack of pedagogical approaches with technology-enhanced learning and teaching as an integral aspect of learning design
• The need to develop students' digital capabilities and confidence
• The lack of engagement in online collaborative activities leaving students without the wider learning community
In this discussion, our panel will explore strategic approaches to online course development offering different perspectives and key considerations for marketers in the sector.
Chair: Angela Sexton, Head of Marketing Innovation and Development, University of London
Angela leads the development of marketing campaigns for new online courses at the University of London. She is a Chartered Marketer with extensive experience in the international education sector. She is also Deputy Chair of the Charted Institute of Marketing, Higher and Further Education Group.
Ian Myatt, Director of Education Enterprise at the University of Birmingham
Ian is leading the development of a portfolio of high quality online courses including the world's first fully online MBA to have received accreditation by the Association of MBA's (AMBA). He is a pioneering digital product executive with significant experience of using new technology to forge a closer relationship between content producers and consumers.
Patrick Griffin, Regional Vice President EMEA, Wiley Education Services
Patrick Griffin has worked at the intersection of learning and technology for over 20 years. He leads teams delivering university-wide support through flexible, student-centric partnership models. Bringing expertise in the development and delivery of digital-first learning experiences and global marketing and recruitment services.