Congratulations to all of our #HEIST2025 winners!
Best Undergraduate Student Recruitment Campaign
SPONSORED BY
Aston University Aston University Clearing Campaign 2024
Birmingham City University Look At Me Now
Birmingham Newman University Made in Birmingham
Hartpury University Wish You Were Here
Leeds Beckett University Clearing: Not Everything Goes to Plan
Manchester Metropolitan University Clearing 2024
Royal Holloway, University of London & Bond & Coyne 'For What Matters' UG Recruitment Campaign
University of East London Think Again
University of Gloucestershire Clearing VIP
University of Sussex Join Us - Sussex Clearing campaign
GOLD AWARD WINNER
Hartpury University Wish you were here
Judges Comments: "A creative blend of traditional and digital channels, along with clear SMART objectives and impressive ROI, make this a standout entry. The use of variable data in the postcard series and video is an excellent example of how personalised content can effectively engage and resonate with the audience."
SILVER AWARD WINNER
University of Gloucestershire Clearing VIP
Judges Comments: "This is a strategically sound and student informed campaign. It's creative, with excellent ROI and tangible impact.The campaign achieved excellent student engagement and positioned University of Gloucestershire as a forward-thinking, student-centred institution.The judges particularly liked the approach taken in that the campaign was built on real student insight and delivered by student creators, making it authentic, engaging, and highly effective. A special mention has to go to Gary the duck!"
BRONZE AWARD WINNER
Manchester Metropolitan University Clearing 2024
Judges Comments: "A brilliant, coherent entry. This was a well-structured, data driven submission that ticked all the boxes.Targeted and robust - and a masterclass in campaign execution."
HIGHLY COMMENDED
Birmingham City University Look At Me Now
Judges Comments: "This entry blended emotional resonance with hard outcomes. It showcased how a university can shift perceptions and drive student recruitment through authentic storytelling. The judges were impressed by the strong, simple visuals and clear, sassy messaging, as if each individual was telling a past teacher what they’d gone on to achieve. Bravo BCU!"
Hartpury University Wish you were here
Judges Comments: "A creative blend of traditional and digital channels, along with clear SMART objectives and impressive ROI, make this a standout entry. The use of variable data in the postcard series and video is an excellent example of how personalised content can effectively engage and resonate with the audience."
SILVER AWARD WINNER
University of Gloucestershire Clearing VIP
Judges Comments: "This is a strategically sound and student informed campaign. It's creative, with excellent ROI and tangible impact.The campaign achieved excellent student engagement and positioned University of Gloucestershire as a forward-thinking, student-centred institution.The judges particularly liked the approach taken in that the campaign was built on real student insight and delivered by student creators, making it authentic, engaging, and highly effective. A special mention has to go to Gary the duck!"
BRONZE AWARD WINNER
Manchester Metropolitan University Clearing 2024
Judges Comments: "A brilliant, coherent entry. This was a well-structured, data driven submission that ticked all the boxes.Targeted and robust - and a masterclass in campaign execution."
HIGHLY COMMENDED
Birmingham City University Look At Me Now
Judges Comments: "This entry blended emotional resonance with hard outcomes. It showcased how a university can shift perceptions and drive student recruitment through authentic storytelling. The judges were impressed by the strong, simple visuals and clear, sassy messaging, as if each individual was telling a past teacher what they’d gone on to achieve. Bravo BCU!"
Best Postgraduate Student Recruitment Campaign
SPONSORED BY
Cambridge Judge Business School & Hunterlodge Advertising Addressing Leadership Inequality
De Montfort University Postgraduate Incentives Campaign
Escape Studios 2024 Meet the Masters Campaign
Robert Gordon University Upskilling Campaign 2024
University of Birmingham Built in Birmingham. Forged for the future.
University of East London Things Change
GOLD AWARD WINNER
Cambridge Judge Business School & Hunterlodge Advertising Addressing Leadership Inequality
Judges Comments: "This entry demonstrated exceptional strategic planning and execution, achieving remarkable results across all objectives. This campaign targeted a global audience of prospective MBA students, focusing on increasing female representation, driving application growth and enhancing international diversity. Overall, it is a wonderful submission, the team should be very proud of what they have achieved."
SILVER AWARD WINNER
University of Birmingham Built in Birmingham. Forged for the future.
Judges Comments: "This was a great example of how authentic storytelling and data-driven strategies can effectively inspire and engage prospective postgraduate students.The campaign’s use of alumni success stories, filmed at their workplaces, created a powerful narrative that resonated deeply with the target audience."
BRONZE AWARD WINNER
De Montfort University Postgraduate Incentives Campaign
Judges Comments: "This was a smart and responsive campaign with a strong foundation. It effectively addressed sector-wide challenges in home student recruitment through well-planned, data-driven strategies.”
Cambridge Judge Business School & Hunterlodge Advertising Addressing Leadership Inequality
Judges Comments: "This entry demonstrated exceptional strategic planning and execution, achieving remarkable results across all objectives. This campaign targeted a global audience of prospective MBA students, focusing on increasing female representation, driving application growth and enhancing international diversity. Overall, it is a wonderful submission, the team should be very proud of what they have achieved."
SILVER AWARD WINNER
University of Birmingham Built in Birmingham. Forged for the future.
Judges Comments: "This was a great example of how authentic storytelling and data-driven strategies can effectively inspire and engage prospective postgraduate students.The campaign’s use of alumni success stories, filmed at their workplaces, created a powerful narrative that resonated deeply with the target audience."
BRONZE AWARD WINNER
De Montfort University Postgraduate Incentives Campaign
Judges Comments: "This was a smart and responsive campaign with a strong foundation. It effectively addressed sector-wide challenges in home student recruitment through well-planned, data-driven strategies.”
Best International CAmpaign OR INITIATIVE
SPONSORED BY
Aston University The Power of Personalisation: Going the Extra Mile in Vietnam
Imperial College London International Hackathons
Leeds Beckett University Welcoming the World
The University of Manchester & Waterfall Do Things Differently
University of Birmingham 125th Anniversary Fellows and Chairs - Recruitment Campaign
University of East London Reactivating India
University of Glasgow Get to Know Glasgow
University of London University of London Brand Campaign
University of Salford This is My Story
Imperial College London International Hackathons
Leeds Beckett University Welcoming the World
The University of Manchester & Waterfall Do Things Differently
University of Birmingham 125th Anniversary Fellows and Chairs - Recruitment Campaign
University of East London Reactivating India
University of Glasgow Get to Know Glasgow
University of London University of London Brand Campaign
University of Salford This is My Story
GOLD AWARD WINNER
Aston University The Power of Personalisation: Going the Extra Mile in Vietnam
Judges Comments: "This is a great example of personalisation done well. It was a brilliant campaign guided by extensive market insight that delivered its objectives and, notably, an increase in enrolments."
SILVER AWARD WINNER
University of Glasgow Get to Know Glasgow
Judges Comments: "Simple and effective. Foregrounding the student voice and produced in house, this campaign was authentic and warm, and made good use of owned data to identify topics for discussion.”
BRONZE AWARD WINNER
Imperial College London International Hackathons
Judges Comments: "This was a genuinely innovative approach to in-country engagement, aligned with Imperial College London’s brand values. What’s more, it showed a great involvement of industry partners too.”
Aston University The Power of Personalisation: Going the Extra Mile in Vietnam
Judges Comments: "This is a great example of personalisation done well. It was a brilliant campaign guided by extensive market insight that delivered its objectives and, notably, an increase in enrolments."
SILVER AWARD WINNER
University of Glasgow Get to Know Glasgow
Judges Comments: "Simple and effective. Foregrounding the student voice and produced in house, this campaign was authentic and warm, and made good use of owned data to identify topics for discussion.”
BRONZE AWARD WINNER
Imperial College London International Hackathons
Judges Comments: "This was a genuinely innovative approach to in-country engagement, aligned with Imperial College London’s brand values. What’s more, it showed a great involvement of industry partners too.”
BEST USE OF Video
SPONSORED BY
Aston University Prioritising Deep Insights over Big Budgets: Leveraging Research-Driven Content to Drive International Recruitment
Birmingham City University Introducing Ade Adepitan
Edinburgh Napier University Postgraduate Courses for Passionate Minds
The University of Manchester Real Impact: A Story of Sustainability at the University of Manchester
The University of Wolverhampton Could it Be? Spoken Word by Nate Ethan Watson
University of East London UEL x Mob Kitchen
University of Gloucestershire "Sports Journalism: Here's Where I'm Working Now"
University of Huddersfield Reach New Heights
University of South Wales Get in on the action
UWE Bristol What does it mean to be a man?
GOLD AWARD WINNER
University of South Wales Get in on the action
Judges Comments: "This is a fantastic video. Aligned with South Wales’ brand identity and USP of ‘teaching rooted in action’, it uses different and unexpected camera angles that make it feel distinctive, immersive and exciting. Bravo!”
SILVER AWARD WINNER
Aston University Prioritising Deep Insights over Big Budgets: Leveraging Research-Driven Content to Drive International Recruitment
Judges Comments: “This is a great example of how cost-effective, user generated content can drive big impact.The entry clearly demonstrated SMART objectives and insight-driven results.”
BRONZE AWARD WINNER
Edinburgh Napier University Postgraduate Courses for Passionate Minds
Judges Comments: "This was an excellent concept. Funny and engaging, it made the panel sit up and smile.The approach works well across all subjects and the people featured are passionate about what they do and were highly relatable."
HIGHLY COMMENDED
UWE Bristol What does it mean to be a man?
Judges Comments: "We want to commend the UWE Bristol team for their bravery in creating this incredibly important, well researched and beautifully produced piece of film. It addresses violence against women and girls, and shows UWE Bristol’s commitment to creating a more reflective, compassionate and progressive generation of young men."
best Use of Content
SPONSORED BY
Cardiff Metropolitan University Help! I'm Going to Uni
Loughborough University Don't Mention It
The University of Manchester Student Life Digital Development
University College London Bending the Curve of Biodiversity Loss
University of East London UEL's Year of Science
University of Exeter Conversion Campaign
University of Glasgow Get to Know Glasgow
University of Gloucestershire Offer Holder Zine
University of Southampton Rethinking content creation - a team sport
University of Westminster Go For It Campaign
GOLD AWARD WINNER
Loughborough University Don't Mention It
Judges Comments: "We loved this standout example of creative and strategic execution. Bit was brilliantly inspiring with remarkable engagement metrics.The campaign's innovative content strategy - which included a dedicated microsite and multimedia content - amplified the university involvement with great skill."
SILVER AWARD WINNER
Cardiff Metropolitan University Help! I'm Going to Uni
Judges Comments: "This was a great idea, so innovative. They used fun and fresh thinking with a bold tone and Gen Z feel. The Use of AI has driven effectiveness and put the user needs at the heart of the content - well done!"
BRONZE AWARD WINNER
The University of Manchester Student Life Digital Development
Judges Comments: "A strong campaign that reimagined the university website to better engage prospective students by showcasing campus communities, city life and student stories. It shows a deep understanding of the topic with well researched and insightful information."
Loughborough University Don't Mention It
Judges Comments: "We loved this standout example of creative and strategic execution. Bit was brilliantly inspiring with remarkable engagement metrics.The campaign's innovative content strategy - which included a dedicated microsite and multimedia content - amplified the university involvement with great skill."
SILVER AWARD WINNER
Cardiff Metropolitan University Help! I'm Going to Uni
Judges Comments: "This was a great idea, so innovative. They used fun and fresh thinking with a bold tone and Gen Z feel. The Use of AI has driven effectiveness and put the user needs at the heart of the content - well done!"
BRONZE AWARD WINNER
The University of Manchester Student Life Digital Development
Judges Comments: "A strong campaign that reimagined the university website to better engage prospective students by showcasing campus communities, city life and student stories. It shows a deep understanding of the topic with well researched and insightful information."
MOST EFFECTIVE USE OF SOCIAL Media
SPONSORED BY
Arden University Carolann Student-Influencer Campaign
Birmingham City University BCU Boost
Hull College Access to HE Paramedic Science Campaign
Study Group & Uoffer Global Beyond Borders: #StudyGlobal
The University of Edinburgh Community Engagement Campaign
GOLD AWARD WINNER
Birmingham City University BCU Boost
Judges Comments: "This is a creative, well-delivered campaign that smartly uses local influencers and the right social media platforms to connect with current and future students. The team clearly understood what students care about and used short-form video effectively across multiple platforms to share an honest and visually appealing message. With impressive outcomes on a modest budget and a real focus on fairness and wellbeing, this is a fantastic example of student-focused social media in higher education."
SILVER AWARD WINNER
Arden University Carolann Student-Influencer Campaign
Judges Comments: "This was a clever use of an opportunity. An authentic campaign that used a real student’s voice to engage a large and diverse audience on Instagram. It's data-driven, cost-effective, and delivered impressive results well beyond its targets, positioning Arden University as a flexible and accessible education provider."
BRONZE AWARD WINNER
Study Group & Uoffer Global Beyond Borders: #StudyGlobal
Judges Comments: "This is a thoughtful, locally-tailored campaign that effectively bridges digital and cultural gaps using smart data and relatable influencers. This is a highly strategic use of a platform for a particularly tough market."
Birmingham City University BCU Boost
Judges Comments: "This is a creative, well-delivered campaign that smartly uses local influencers and the right social media platforms to connect with current and future students. The team clearly understood what students care about and used short-form video effectively across multiple platforms to share an honest and visually appealing message. With impressive outcomes on a modest budget and a real focus on fairness and wellbeing, this is a fantastic example of student-focused social media in higher education."
SILVER AWARD WINNER
Arden University Carolann Student-Influencer Campaign
Judges Comments: "This was a clever use of an opportunity. An authentic campaign that used a real student’s voice to engage a large and diverse audience on Instagram. It's data-driven, cost-effective, and delivered impressive results well beyond its targets, positioning Arden University as a flexible and accessible education provider."
BRONZE AWARD WINNER
Study Group & Uoffer Global Beyond Borders: #StudyGlobal
Judges Comments: "This is a thoughtful, locally-tailored campaign that effectively bridges digital and cultural gaps using smart data and relatable influencers. This is a highly strategic use of a platform for a particularly tough market."
Innovative use of Technology
SPONSORED BY
Leeds Arts University Leeds Arts University Website
Ulster University Ulster University Application Tracker
University of Glasgow Converting offer holders through Unibuddy Community
University of Staffordshire StaffsVerse
GOLD AWARD WINNER
University of Staffordshire StaffsVerse
Judges Comments: "Talk about a game-changing entry! Inspired by the Fortnite platform, this is an incredibly innovative piece of work that superbly links back to the university's position as a leader in gaming. It was well researched, well executed and most importantly, designed by Staffordshire students. And the stats really do speak for themselves. Excellent work!"
SILVER AWARD WINNER
Leeds Arts University Leeds Arts University Website
Judges Comments: "Innovation does not have to be complex or reinvent the wheel.This website sets a new standard for clean, user-friendly design that's truly accessible and inclusive. It cuts out friction and streamlines interactions, making it easier for students to navigate and find what they need, creating a much better user experience."
BRONZE AWARD WINNER
Ulster University Ulster University Application Tracker
Judges Comments: "This project delivered an innovative and creative solution to address real-life problems of applicants. Content was tailored to support the applicants at every stage of the journey. Impressive results from an in-house team!"
University of Staffordshire StaffsVerse
Judges Comments: "Talk about a game-changing entry! Inspired by the Fortnite platform, this is an incredibly innovative piece of work that superbly links back to the university's position as a leader in gaming. It was well researched, well executed and most importantly, designed by Staffordshire students. And the stats really do speak for themselves. Excellent work!"
SILVER AWARD WINNER
Leeds Arts University Leeds Arts University Website
Judges Comments: "Innovation does not have to be complex or reinvent the wheel.This website sets a new standard for clean, user-friendly design that's truly accessible and inclusive. It cuts out friction and streamlines interactions, making it easier for students to navigate and find what they need, creating a much better user experience."
BRONZE AWARD WINNER
Ulster University Ulster University Application Tracker
Judges Comments: "This project delivered an innovative and creative solution to address real-life problems of applicants. Content was tailored to support the applicants at every stage of the journey. Impressive results from an in-house team!"
BEST BRAND/REPUTATION CAMPAIGN
SPONSORED BY
Arden University Silence Your Critic
Hartpury University Sowing Change, Growing Agricultural Recruitment with PR
Hull College Join The Journey
Loughborough University The World Can't Wait
Manchester Metropolitan University 200 years of Manchester Met
NCUK & Waterfall NCUK, Waterfall and Future Index Brand Transformation
Queen's University Belfast Building Global Reputation Through Key Conferences
The University of Wolverhampton Every Story Has a Start
University of Birmingham Activate with Intent - University of Birmingham
University of Huddersfield Reach New Heights
University of Liverpool When Taylor Swift Came to Town: Right place, right time, right creative
GOLD AWARD WINNER
Hartpury University Sowing Change, Growing Agricultural Recruitment with PR
Judges Comments: "We loved this campaign. Really clear aims and objectives are addressed with a well thought out and executed PR strategy. It’s delivered long lasting fundamental change to Hartpury’s perception in the HE market.”
SILVER AWARD WINNER
Hull College Join The Journey
Judges Comments: "This was a really strong local campaign that drove significant results. Rooted in an understanding of the local community and target audience, its comprehensive use of the marketing mix delivered ROI on modest budget."
BRONZE AWARD WINNER
Arden University Silence Your Critic
Judges Comments: "This campaign really spoke to the inner voice of the audience, addressing their biggest fears.The way that sentiment was measured was truly innovative within the sector."
HIGHLY COMMENDED
University of Huddersfield Reach New Heights
Judges Comments: "This is emotive, impactful, genuine content that stands out. It's an imaginative campaign rooted in extensive insights and beautifully aligned with the brand."
Hartpury University Sowing Change, Growing Agricultural Recruitment with PR
Judges Comments: "We loved this campaign. Really clear aims and objectives are addressed with a well thought out and executed PR strategy. It’s delivered long lasting fundamental change to Hartpury’s perception in the HE market.”
SILVER AWARD WINNER
Hull College Join The Journey
Judges Comments: "This was a really strong local campaign that drove significant results. Rooted in an understanding of the local community and target audience, its comprehensive use of the marketing mix delivered ROI on modest budget."
BRONZE AWARD WINNER
Arden University Silence Your Critic
Judges Comments: "This campaign really spoke to the inner voice of the audience, addressing their biggest fears.The way that sentiment was measured was truly innovative within the sector."
HIGHLY COMMENDED
University of Huddersfield Reach New Heights
Judges Comments: "This is emotive, impactful, genuine content that stands out. It's an imaginative campaign rooted in extensive insights and beautifully aligned with the brand."
BEST EVENT EXPERIENCE
SPONSORED BY
Bridgend College The Bridgend College Locker Room
Loughborough University The AULP Conference and Inaugural Awards 2024
Manchester Metropolitan University Postgraduate Webinars 24
University College London Flourish Welcome Party
University of East London Innovation and Enterprise Summer Festival
University of Greenwich Stephen Lawrence 50th Birthday Event
University of Hertfordshire The Festival of Ideas
University of Northampton Experience Days
University of Southampton Student Experience Awards 2024 - celebrating students and societies who go above and beyond their academic studies
UWE Bristol Reimagining Graduation at UWE Bristol
GOLD AWARD WINNER
University of Hertfordshire The Festival of Ideas
Judges Comments: "This was an excellent entry with clear SMART objectives and ROI, with all criteria well met. What an exciting, innovative event!"
SILVER AWARD WINNER
Bridgend College The Bridgend College Locker Room
Judges Comments: "A genuinely innovative and stand out project that really spoke to the audience. This was a truly creative solution in a literally crowded space."
SILVER AWARD WINNER
University of Greenwich Stephen Lawrence 50th Birthday Event
Judges Comments: "A complex but coherent event which honoured the legacy of someone who's really important to the community, with huge sensitivity. It engaged a number of stakeholders from the local community and alumni. Well done!"
University of Hertfordshire The Festival of Ideas
Judges Comments: "This was an excellent entry with clear SMART objectives and ROI, with all criteria well met. What an exciting, innovative event!"
SILVER AWARD WINNER
Bridgend College The Bridgend College Locker Room
Judges Comments: "A genuinely innovative and stand out project that really spoke to the audience. This was a truly creative solution in a literally crowded space."
SILVER AWARD WINNER
University of Greenwich Stephen Lawrence 50th Birthday Event
Judges Comments: "A complex but coherent event which honoured the legacy of someone who's really important to the community, with huge sensitivity. It engaged a number of stakeholders from the local community and alumni. Well done!"
BEST WIDENING PARTICIPATION INITIATIVE
SPONSORED BY
Institute of Coding & Always Be Content Click Start
The University of Edinburgh Funding Postgraduate Study: Defying convention with radical transparency
The University of Manchester Big Sisters in STEM Podcast
University College London Festival of Engineering 2024
University of East London Phenomenal Physiology Programme
University of Greenwich Degree Apprenticeships Outreach Programme
University of Leicester Medicine Calling: Mental Health
University of South Wales Aspire2HE
University of South Wales Crime Scene to Court Taster Day
University of Surrey Start Something
GOLD AWARD WINNER
University College London Festival of Engineering 2024
Judges Comments: “This entry gave us all the feels! A real standout – it went one step further with strategic planning. An outstanding initiative and achievement, all delivered with impressive cost-effectiveness. The inclusive design, collaborative approach, and strategic use of role models powerfully showcased engineering as an accessible and exciting career path for everyone. Truly inspiring!"
SILVER AWARD WINNER
Institute of Coding & Always Be Content Click Start
Judges Comments: "This is a highly effective and inclusive initiative aimed at encouraging underrepresented groups to pursue careers in digital tech. By leveraging targeted digital media, influencer-led content, and a commitment to accessibility and inclusivity, the campaigns reach, ROI and impact is super impressive."
BRONZE AWARD WINNER
The University of Manchester Big Sisters in STEM Podcast
Judges Comments: "The University of Manchester have generated content that stretches beyond the boundaries of HE, addressing a large and long-standing issue of gender imbalance in STEM and has achieved impressive engagement and visibility – demonstrating real impact and a push forward for societal change."
University College London Festival of Engineering 2024
Judges Comments: “This entry gave us all the feels! A real standout – it went one step further with strategic planning. An outstanding initiative and achievement, all delivered with impressive cost-effectiveness. The inclusive design, collaborative approach, and strategic use of role models powerfully showcased engineering as an accessible and exciting career path for everyone. Truly inspiring!"
SILVER AWARD WINNER
Institute of Coding & Always Be Content Click Start
Judges Comments: "This is a highly effective and inclusive initiative aimed at encouraging underrepresented groups to pursue careers in digital tech. By leveraging targeted digital media, influencer-led content, and a commitment to accessibility and inclusivity, the campaigns reach, ROI and impact is super impressive."
BRONZE AWARD WINNER
The University of Manchester Big Sisters in STEM Podcast
Judges Comments: "The University of Manchester have generated content that stretches beyond the boundaries of HE, addressing a large and long-standing issue of gender imbalance in STEM and has achieved impressive engagement and visibility – demonstrating real impact and a push forward for societal change."
BEST USE OF DATA, INSIGHT OR MARKETING RESEARCH
SPONSORED BY
Birmingham City University Exams and Revision Campaign
London Metropolitan University London Met - Course Page Template Redesign
London School of Economics and Political Science Using Data and Marketing Research to Revolutionise LSE's Programme Page Project
Queen's University Belfast An Insight Led Approach to Academic Reputation Optimisation
The University of Edinburgh If I Can't See It in the Flesh, It's Not Real. Using Data to Make the Case for Digital Postgraduate Recruitment Events
The University of Sheffield From Insights to Impact: Transforming Product Ideation & Portfolio Success
University of Greenwich Our insight driven, portfolio development plan
University of Southampton Special Considerations: Improvements for Students by Students
University of Sussex Join Us - Sussex Clearing campaign
GOLD AWARD WINNER
University of Greenwich Our insight driven, portfolio development plan
Judges Comments: "This was a fast-paced, ambitious and future-focused project that delivered real change at this university. Great demand analysis, competitor benchmarking, labour market intelligence and collaborative engagement led to successful course development. What's more, it increased accessibility for underrepresented groups."
SILVER AWARD WINNER
Queen's University Belfast An Insight Led Approach to Academic Reputation Optimisation
Judges Comments: "This was a strong entry with a pinpoint sharp approach. Targeted. Efficient. Single-minded. It was a strategic and data-driven approach to achieving substantial improvements in global academic rankings."
BRONZE AWARD WINNER
The University of Edinburgh If I Can't See It in the Flesh, It's Not Real. Using Data to Make the Case for Digital Postgraduate Recruitment Events
Judges Comments: "The collaboration and engagement efforts were brilliant and promoted shared purpose. A very human approach to digital with the results speaking for themselves."
University of Greenwich Our insight driven, portfolio development plan
Judges Comments: "This was a fast-paced, ambitious and future-focused project that delivered real change at this university. Great demand analysis, competitor benchmarking, labour market intelligence and collaborative engagement led to successful course development. What's more, it increased accessibility for underrepresented groups."
SILVER AWARD WINNER
Queen's University Belfast An Insight Led Approach to Academic Reputation Optimisation
Judges Comments: "This was a strong entry with a pinpoint sharp approach. Targeted. Efficient. Single-minded. It was a strategic and data-driven approach to achieving substantial improvements in global academic rankings."
BRONZE AWARD WINNER
The University of Edinburgh If I Can't See It in the Flesh, It's Not Real. Using Data to Make the Case for Digital Postgraduate Recruitment Events
Judges Comments: "The collaboration and engagement efforts were brilliant and promoted shared purpose. A very human approach to digital with the results speaking for themselves."
BEST COMMUNITY/BUSINESS ENGAGEMENT CAMPAIGN OR INITIATIVE
SPONSORED BY
Birmingham City University Future Writers
Keele University Keele75 (75th Anniversary Celebrations)
The University of Manchester Universally Manchester Festival
Ulster University Connected To The Community
University of Southampton Building Connections to Tackle Global Marine Challenges
GOLD AWARD WINNER
Ulster University Connected To The Community
Judges Comments: "This was a truly meaningful, socially driven and ambitious project.The university demonstrated a strong commitment to the community, fostering cultural engagement and creating a lasting impact. The campaign showcased transformative initiatives - backed by insight - leading to a focused delivery."
SILVER AWARD WINNER
Birmingham City University Future Writers
Judges Comments: "This entry was a full-hearted concept with great sense of community. A fitting tribute to cultural icon Benjiman Zephaniah, it was well linked to addressing the decline in English student numbers. As well as impacting learning outcomes, it will leave a legacy that will last well beyond the project.”
BRONZE AWARD WINNER
The University of Manchester Universally Manchester Festival
Judges Comments: "This campaign was creatively strong, with a visual bond and confident messaging. We liked the way they used external partners, to make it fresh, innovative and creative."
Ulster University Connected To The Community
Judges Comments: "This was a truly meaningful, socially driven and ambitious project.The university demonstrated a strong commitment to the community, fostering cultural engagement and creating a lasting impact. The campaign showcased transformative initiatives - backed by insight - leading to a focused delivery."
SILVER AWARD WINNER
Birmingham City University Future Writers
Judges Comments: "This entry was a full-hearted concept with great sense of community. A fitting tribute to cultural icon Benjiman Zephaniah, it was well linked to addressing the decline in English student numbers. As well as impacting learning outcomes, it will leave a legacy that will last well beyond the project.”
BRONZE AWARD WINNER
The University of Manchester Universally Manchester Festival
Judges Comments: "This campaign was creatively strong, with a visual bond and confident messaging. We liked the way they used external partners, to make it fresh, innovative and creative."
BEST STUDENT OR ALUMNI ENGAGEMENT INITIATIVE
SPONSORED BY
London Metropolitan University Welcome to the real London
The Glasgow School of Art Working Space
The University of Manchester Bridging the Gap: How our Oxford Road Chats and Ask Me Anything Open Meetings are creating genuine connections and authentic conversations between our leaders and students
University of Central Lancashire "If you might regret it, forget it"
University of East London Alumni Big Weekend
University of Glasgow '#OneTeamUofG Together Against GBV' - Tackling Gender-Based
Violence at the University of Glasgow
University of Leeds Show Up for Leeds
University of Southampton Be Active at the University of Southampton: Promoting Inclusivity and Wellbeing Through Physical Activity
University of Surrey The Future Says Surrey
University of Westminster Go For It Campaign
GOLD AWARD WINNER
University of Leeds Show Up for Leeds
Judges Comments: "A sector-leading example of student-led change. It's a powerful, timely, and exemplary campaign that goes beyond student engagement to drive genuine cultural change. Brave, innovative and impactful."
SILVER AWARD WINNER
The University of Manchester Bridging the Gap: How our Oxford Road Chats and Ask Me Anything Open
Judges Comments: "This submission is an excellent example of innovative student engagement.The initiative successfully addresses key issues in leadership visibility and communication, using data and student feedback to drive improvements.The campaign really breaks down barriers of hierarchy between university leadership and students, in a culturally beneficial way."
BRONZE AWARD WINNER
University of Southampton Be Active at the University of Southampton: Promoting Inclusivity and Wellbeing Through Physical Activity
Judges Comments: "This is a great example of sport and physical activity being used to inclusively enhance student well-being, belonging and a sense of community."
University of Leeds Show Up for Leeds
Judges Comments: "A sector-leading example of student-led change. It's a powerful, timely, and exemplary campaign that goes beyond student engagement to drive genuine cultural change. Brave, innovative and impactful."
SILVER AWARD WINNER
The University of Manchester Bridging the Gap: How our Oxford Road Chats and Ask Me Anything Open
Judges Comments: "This submission is an excellent example of innovative student engagement.The initiative successfully addresses key issues in leadership visibility and communication, using data and student feedback to drive improvements.The campaign really breaks down barriers of hierarchy between university leadership and students, in a culturally beneficial way."
BRONZE AWARD WINNER
University of Southampton Be Active at the University of Southampton: Promoting Inclusivity and Wellbeing Through Physical Activity
Judges Comments: "This is a great example of sport and physical activity being used to inclusively enhance student well-being, belonging and a sense of community."
BEST PROSPECTIVE STUDENT JOURNEY/EXPERIENCE
SPONSORED BY
Hartpury University It's Not Too Late
Kirklees College Keep Warm Campaign
Newcastle and Stafford Colleges Group Transforming the Student Journey: NSCG's Formula for Success
The Glasgow School of Art Way In
University of East London People Like Me
GOLD AWARD WINNER
Newcastle and Stafford Colleges Group Transforming the Student Journey: NSCG's Formula for Success
Judges Comments: "This is an impressive entry, and quite an achievement for a team of this size. The campaign showed very impressive thinking and execution, clear commitment to accessibility and highlighted the importance of retention. Well done!”
SILVER AWARD WINNER
University of East London People Like Me
Judges Comments: "This campaign showed meaningful engagement at every stage.We liked the emphasis on personal connections as a way to engage offer holders, which was obviously a huge undertaking and took a lot of effort to coordinate."
BRONZE AWARD WINNER
Hartpury University It's Not Too Late
Judges Comments: "This was a well-executed campaign, with good results, strong brand alignment and consistency. The team managed to connect digital events and admissions into a single unified journey."
Newcastle and Stafford Colleges Group Transforming the Student Journey: NSCG's Formula for Success
Judges Comments: "This is an impressive entry, and quite an achievement for a team of this size. The campaign showed very impressive thinking and execution, clear commitment to accessibility and highlighted the importance of retention. Well done!”
SILVER AWARD WINNER
University of East London People Like Me
Judges Comments: "This campaign showed meaningful engagement at every stage.We liked the emphasis on personal connections as a way to engage offer holders, which was obviously a huge undertaking and took a lot of effort to coordinate."
BRONZE AWARD WINNER
Hartpury University It's Not Too Late
Judges Comments: "This was a well-executed campaign, with good results, strong brand alignment and consistency. The team managed to connect digital events and admissions into a single unified journey."
Collaboration of the year
SPONSORED BY
De Montfort University Breaking a Guinness World Record, Together!
Loughborough University The UK Supply Chain and Logistics Excellence (SCALE) Centre
Northumbria University Health T Level Collaboration with Bede Academy
The University of Edinburgh MarComms Community of Practice
University of East London East London Sport Talent Pathway
University of London University of London Brand Campaign
University of Stirling Be the One
UUKi & Waterfall #WeAreInternational
GOLD AWARD WINNER
Northumbria University Health T Level Collaboration with Bede Academy
Judges Comments: "We see this as a standout widening participation programme. This work addresses inequalities and regional challenges through a holistic approach, leveraging university staff to secure placements. A great initiative that is bringing tangible benefits to the broader community. Quietly powerful stuff."
SILVER AWARD WINNER
University of East London East London Sport Talent Pathway
Judges Comments: "This collaboration was brilliantly strategic, meaningful and socially driven. It demonstrated strong foundations and good, early impact. They're driving intelligent outcomes that support long-term change in a space that needs it."
BRONZE AWARD WINNER
Loughborough University The UK Supply Chain and Logistics Excellence (SCALE) Centre
Judges Comments: "Big and bold. A great partnership with real credibility thanks to the MIT link that comes with a strong academic industry positioning."
Northumbria University Health T Level Collaboration with Bede Academy
Judges Comments: "We see this as a standout widening participation programme. This work addresses inequalities and regional challenges through a holistic approach, leveraging university staff to secure placements. A great initiative that is bringing tangible benefits to the broader community. Quietly powerful stuff."
SILVER AWARD WINNER
University of East London East London Sport Talent Pathway
Judges Comments: "This collaboration was brilliantly strategic, meaningful and socially driven. It demonstrated strong foundations and good, early impact. They're driving intelligent outcomes that support long-term change in a space that needs it."
BRONZE AWARD WINNER
Loughborough University The UK Supply Chain and Logistics Excellence (SCALE) Centre
Judges Comments: "Big and bold. A great partnership with real credibility thanks to the MIT link that comes with a strong academic industry positioning."
RISING STAR AWARD
SPONSORED BY
Aaron Jepson Birmingham City University
Emily Fitzgerald University of Southampton
Emma Tronson Aston University
Jess Greenough Loughborough University
Johannah Sangster The University of Wolverhampton
Lucy Stevenson Manchester Metropolitan University
Nat Green The University of Edinburgh
Rukshana Shaw-Porter University of East London
Tansy Wright Loughborough University
GOLD AWARD WINNER
Emma Tronson Aston University
Judges Comments: "This was an impressive entry which brought the judges joy! Emma's energy, enthusiasm and commitment is infectious. Her business impact has been outstanding and she's a well-deserved winner!"
SILVER AWARD WINNER
Jess Greenough Loughborough University
Judges Comments: "Jess' proactivity and enthusiasm is infectious. There's clear career growth here and she's had to wear a lot of different hats to deliver some great results across multiple schools and projects."
BRONZE AWARD WINNER
Tansy Wright Loughborough University
Judges Comments: "It's great to see graphic design recognised as a disciple that can help shape brand and comms. Tansy's designs are innovative, distinctive and have obviously contributed to the overall success of the campaigns."
Emma Tronson Aston University
Judges Comments: "This was an impressive entry which brought the judges joy! Emma's energy, enthusiasm and commitment is infectious. Her business impact has been outstanding and she's a well-deserved winner!"
SILVER AWARD WINNER
Jess Greenough Loughborough University
Judges Comments: "Jess' proactivity and enthusiasm is infectious. There's clear career growth here and she's had to wear a lot of different hats to deliver some great results across multiple schools and projects."
BRONZE AWARD WINNER
Tansy Wright Loughborough University
Judges Comments: "It's great to see graphic design recognised as a disciple that can help shape brand and comms. Tansy's designs are innovative, distinctive and have obviously contributed to the overall success of the campaigns."
MARKETING TEAM OF THE YEAR
SPONSORED BY
Birmingham City University
Hull College
Leeds Beckett University
London Metropolitan University
NCUK
Newcastle and Stafford Colleges Group
University of East London
University of Greenwich
University of Hertfordshire
University of Winchester
Birmingham City University
Hull College
Leeds Beckett University
London Metropolitan University
NCUK
Newcastle and Stafford Colleges Group
University of East London
University of Greenwich
University of Hertfordshire
University of Winchester
GOLD AWARD WINNER
Leeds Beckett University
Judges Comments: "They lost 35% of their team and went through the toughest 12 months in their history. But the Leeds Beckett Marketing team have turned adversity into opportunity and came out stronger on the other side - delivering amazing growth results. The team believed in their new university brand and embedded it deeply within their culture, amplifying it internally and externally. Knowing the challenges the sector is facing, this entry was highly impressive and inspiring for us all. Congratulations Leeds Beckett, you are the Marketing Team of the Year!"
SILVER AWARD WINNER
Hull College
Judges Comments: "The Famous Five indeed! We were really impressed with the outstanding results delivered by a team of just five. The entry showed real personality, strong team dynamics and provided huge amount of evidence of their success."
BRONZE AWARD WINNER
Birmingham City University
Judges Comments: "This is a highly professional team that delivered outstanding recruitment results, whilst significantly improving staff satisfaction.The team clearly demonstrated collaboration across the student journey, from schools liaison through to recruitment and admissions."
Leeds Beckett University
Judges Comments: "They lost 35% of their team and went through the toughest 12 months in their history. But the Leeds Beckett Marketing team have turned adversity into opportunity and came out stronger on the other side - delivering amazing growth results. The team believed in their new university brand and embedded it deeply within their culture, amplifying it internally and externally. Knowing the challenges the sector is facing, this entry was highly impressive and inspiring for us all. Congratulations Leeds Beckett, you are the Marketing Team of the Year!"
SILVER AWARD WINNER
Hull College
Judges Comments: "The Famous Five indeed! We were really impressed with the outstanding results delivered by a team of just five. The entry showed real personality, strong team dynamics and provided huge amount of evidence of their success."
BRONZE AWARD WINNER
Birmingham City University
Judges Comments: "This is a highly professional team that delivered outstanding recruitment results, whilst significantly improving staff satisfaction.The team clearly demonstrated collaboration across the student journey, from schools liaison through to recruitment and admissions."