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2018 Winners

Congratulations to all of our #heist2018 winners!
​​BEST UNDERGRADUATE PROSPECTUS
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The Shortlist:
Anglia Ruskin University
​Birmingham City University
Buckinghamshire New University
Manchester Metropolitan University
Newcastle College
Plymouth Marjon University
University of Derby
University of Glasgow
University of Gloucestershire
University of Leicester
University of Stirling
University of the West of England

​The Winners:

Gold Award Winner

University of Gloucestershire

Judges Comments: University of Gloucestershire have combined vibrant, creative photography with a detailed focus on student stories and course content to produce a winning prospectus. 

​Silver Award Winner

University of Glasgow

Judges Comments: University of Glasgow produced a compact yet informative prospectus based on strong customer insight. A creative decision well received by the target audience which is to be applauded.


Bronze Award Winner

University of Leicester


Judges Comments: A well-researched strategy enabled University of Leicester to produce a quality prospectus that demonstrates a methodical attention to detail. The photography, design and content provide a clear understanding of Leicester’s values and make for a truly engaging prospectus.


​Highly Commended

Plymouth Marjon University
​BEST ALUMNI, DEVELOPMENT OR FUNDRAISING INITIATIVE
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​The Shortlist:
Goldsmiths, University of London

Goldlink
Loughborough University
Dementia Campaign
Middlesex University
Made in Middlesex

​The Winners:

Gold Award Winner

Loughborough University
Dementia Campaign

Judges Comments: Loughborough University smashed targets and broke national trends with their Dementia Campaign. A compelling demonstration of leadership and team development with a clear sense of purpose and a unanimous gold for the judges.

​
​BEST INTERNATIONAL INITIATIVE
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The Shortlist:
Edinburgh Napier University
Destination Edinburgh scholarship campaign
Edinburgh Napier University
International Student Ambassador Scheme
Higher Education Academy
Launching the Global Teaching Excellence Award 2017
Manchester Metropolitan University
This is Manchester
University of Aberdeen
International Student Leadership Programme
University of Central Lancashire
UCLan and the American University of the Caribbean School of Medicine: From Devastation to Preston
University of Hertfordshire
China Employability & Entrepreneurship Event 2017

​The Winners:
Gold Award Winner

University of Central Lancashire


Judges Comments: This truly distinctive initiative shows strength and compassion in the team at the University of Central Lancashire, who provided a quick response to a catastrophic event and demonstrated that students and a good education is the number one priority. An amazing project that meant they not only achieved their goals, but also improved the perceptions and reputations of both universities involved.
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Silver Award Winner

Higher Education Academy

Judges Comments: Higher Education Academy delivered a well thought out campaign that achieved all it wanted to in a new and different international market. What started as an event has already grown far beyond this and has become a community that places Higher Education Academy as experts in their field.



Bronze Award Winner

Manchester Metropolitan University

Judges Comments: Through strong and fresh creative, Manchester Metropolitan University produced a stand out visual youth brand and well targeted campaign that has effectively raised the profile of the institution within the international market.


BEST POSTGRADUATE PROSPECTUS
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​The Shortlist:
Leeds Beckett University
London School of Hygiene & Tropical Medicne
University of Glasgow

​The Winners:
Gold Award Winner

London School of Hygiene and Tropical Medicine


Judges Comments: London School of Hygiene and Tropical Medicine have produced an attractive, lightweight prospectus that brings together clear and inspiring content with strong, quality imagery. A compelling and solid piece of work!


Bronze Award Winner

Leeds Beckett University


Judges Comments: The judges praised Leeds Beckett University for delivering a number of smaller, concise and focussed prospectuses with consistently eye-catching designs across each iteration and a professional, quality finish to target their audience. 

BEST MARKETING INITIATIVE TO PROMOTE RESEARCH EXCELLENCE
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​The Shortlist:
​Harper Adams University
Hands Free Hectare
Heriot-Watt University
Year of Robotics
Imperial College Business School
IB Knowledge and 'What The Future?'
Loughborough University
General Election 2017
The University of Manchester
Breakthrough research beacons campaign
University of Glasgow
University of Glasgow Research Beacons

​The Winners:
Gold Award Winner

Heriot-Watt University


Judges Comments: Heriot-Watt University have triumphed with this shining example of world class UK research. This initiative is a masterclass in showcasing research and making it relevant to a number of audiences and was an out and out winner with the judges. 

Silver Award Winner

Imperial College Business School

Judges Comments: Imperial College Business School worked hard to identify their customer’s motivations and delivered a focused campaign that achieved heightened awareness of the institution’s research.


Bronze Award Winner

Loughborough University

Judges Comments: Loughborough University took a cost-effective approach with their General Election campaign and produced a fine example of best practice for a topical PR campaign. This is a perfect way to demonstrate you don’t need to spend mega bucks to achieve great results.



Highly Commended
Harper Adams University

​BEST INTERNAL COMMUNICATIONS CAMPAIGN OR INITIATIVE
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The Shortlist:
​Leeds Trinity University
2017 NSS Campaign
Loughborough University
Spit Happens
 Nottingham Trent University
Monster Employability Category 
The Glasgow School of Art

Collective Thinking, Collective Working
University of Aberdeen
Learners' Toolkit
University of Central Lancashire
GDPR Internal Communications
University of Hertfordshire
Vice-Chancellor's Awards 2017
University of Hull
Celebration as Her Majesty opens Allam Medical Building
University of Lincoln
Student Life at the University of Lincoln
University of Manchester
Come fly with us on your cyber journey
University of Stirling
Staff Survey 2017/18

​The Winners:
Gold Award Winner

Nottingham Trent University


Judges Comments: The judges loved the eye-catching design of this campaign and applauded the team at Nottingham Trent University for their bold, stand-out approach that resonated with the target audience and ultimately exceeded targets.

Silver Award Winner

The University of Manchester


Judges Comments: The team at The University of Manchester took the complex and daunting topic of cyber security and exceeded ambitious objectives with a great concept which was beautifully executed. It is a credit to the team that so many people understood and implemented the security because of this initiative.

Bronze Award Winner

Leeds Trinity University


Judges Comments: The judges commended Leeds Trinity University for being a clearly committed team who not only improved the experience of the student journey, but created a campaign that had a wider ripple effect across the entire University. A sure sign of a successful approach.
​
BEST USE OF INNOVATION IN EDUCATION MARKETING
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The Shortlist:
​Leeds Beckett University
Becky the Bot Steals Clearing
Loughborough University
Good Luck Cards
Loughborough University
​Subject in a Box
Middlesex University
Make Your Mark
Oxford Brookes University
#helloBrookes summer enrolment campaign 2017
Queen Mary University
Unibuddy - Supercharging our Ambassador Scheme
University of Bradford
Virtual Experience
University of Glasgow
Welcome to #Team UofG
University of Salford
Your Year at the University of Salford - Personalised Film Project
University of Sunderland
We Care
University of the Arts London
UAL 2018/19 digital prospectus

​The Winners:
Gold Award Winner

Leeds Beckett University


Judges Comments: Leeds Beckett University’s ‘Becky the Bot Steals Clearing’ campaign is an example of true ground-breaking innovation from a junior creator, using technology to create value and reduce costs. An outright winner with all of the judges.

​Silver Award Winner

Loughborough University
Subject in a Box

Judges Comments: Loughborough University’s ‘Subject in a Box’ campaign was an imaginative way to tackle a key issue, which encouraged great engagement and achieved strong results from very little outlay.


Bronze Award Winner

Oxford Brookes University


Judges Comments: Oxford Brookes University produced a well-executed and truly fun campaign that was inclusive both internally and externally. 
​
BEST PROSPECTUS FROM A SPECIALIST INSTITUTION
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The Shortlist:
AECC University College
Harper Adams University
Leeds College of Music
Royal Academy of Dance
Scotland's Rural College (SRUC)
Swansea College of Art UWTSD
The Glasgow School of Art
University of Dundee
University of the Arts London​

The Winners:

Gold Award Winner

Swansea College of Art UWTSD


Judges Comments: Swansea College of Art created a simply beautiful prospectus that stands out as artwork in its own right. A visually stunning, clear and engaging piece that oozes honesty and authenticity – particularly impressive for the short time frame in which it was produced. 

Silver Award Winner

Royal Academy of Dance


Judges Comments: Royal Academy of Dance have created a visually pleasing prospectus that keeps ballet at its core with an added contemporary element. The prospectus demonstrates good creative thinking and is smartly executed. 

Bronze Award Winner

Harper Adams University


Judges Comments: Harper Adams University demonstrate a clear understanding of a prospectuses role and deserve congratulations for really working through their brand and keeping it at the core of this publication. The balance of narrative, student testimonials, photography and design really tell the Harper Adams story. 

MOST EFFECTIVE USE OF SOCIAL MEDIA
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The Shortlist:

Aston University
Clearing Campaign 2018
Brunel University London
Absolutely Brunel #NoFilter
Harper Adams University
Harper Thinking
University Centre Hartpury
#ComingtoHartpury
Leeds Beckett University
Becky the Bot Steals Clearing
Loughborough University
General Election 2017
Oxford Brookes University
#helloBrookes summer enrolment campaign 2017
University College Birmingham
#MissionUCB
University of Hertfordshire
Hertfordshire’s Next Top International Graduate
University of Hull
University of Hull Social Media Transformation
University of Hull
#FindLiam
University of Suffolk
Faces of Suffolk

The Winners:
Gold Award Winner

University of Hull
#FindLiam

Judges Comments: University of Hull’s risky, sharp, innovative and ultimately brilliant thinking is the very best example of how to use social media to your advantage. The judges credited all those behind this campaign for seizing an opportunity and for demonstrating exactly what a social media team should be; fast, responsive and topical.

Silver Award Winner

University Centre Hartpury

Judges Comments: University Centre Hartpury stood out to the judges for their spirit, passion and commitment which enabled absolute focus on a highly impactful objective. This is a great campaign and through a methodical approach, Hartpury have integrated communication throughout the conversion journey and followed through to impressive results.

Bronze Award Winner

Harper Adams University

Judges Comments: Harper Adams University took a brave and fresh approach with this campaign and really got under the skin of their target market. This was a well thought out and modern approach that genuinely resonates with prospective students and has broken the norms of Higher Education marketing.

BEST WEBSITE
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The Shortlist:
​Buckinghamshire New University
Bucks New University website 2017
Harper Adams University
Harper Adams website rebuild 2017
Leeds College of Music
LCoM Website
London School of Hygiene & Tropical Medicine
LSHTM website
Pearson College London
Pearson College London website
Queen Margaret University
QMU's new website: a story of transformation, online and beyond
University of Glasgow
World-class Web Refresh – www.glasgow.ac.uk
University of Hull
University of Hull Digital Transformation 2017
University of London
University of London
University of Sunderland
University of Sunderland - New Website

​The Winners:
Gold Award Winner

University of Sunderland

Judges Comments: The judges applauded University of Sunderland not only for their ambitious, customer focused website design that works seamlessly across all devices, but for the particularly impressive and distinctive brand content that makes for both a visually pleasing and highly functional website.

Silver Award Winner

University of Hull

Judges Comments: The judges commended University of Hull for their methodical, thorough approach to this project that was fuelled by customer insight. Hull should be proud of their website and the hard work and determination of the team completely shone through this entry. 


Bronze Award Winner

London School of Hygiene & Tropical Medicine

Judges Comments: London School of Hygiene & Tropical Medicine have developed a laudable website that has a clear feel of a distinctive, specialist institution. This 21st century website has achieved impressive results and should be recognised as a great success for the institution. 


BEST COMMUNITY/BUSINESS ENGAGEMENT CAMPAIGN
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The Shortlist:
​Birmingham City University
Inspired Family Day 2017
Loughborough University
School Games 2017
Middlesex University
Strategy Launch
University of Central Lancashire
In The City
​
University of Hull
Hull, UK City of Culture 2017
University of Lincoln
Meet the Neighbours
University of Sussex
Sussex Community Festival - A University for Sussex, not just of Sussex ​
University of Sussex
World’s first public engagement event for Quantum Technology

​The Winners:
Gold Award Winner

University of Sussex

Judges Comments: This is an innovative and creative approach by University of Sussex that shows a willingness and investment in reusable resources to deliver real impact. This is a fantastic example of how research can be commercialised and a great project to get the subject of Quantum Physics to the heart of the financial centre.

​
Silver Award Winner

Loughborough University

Judges Comments: Loughborough University made the most of an unbelievable opportunity to promote the institution and delivered a highly effective campaign that is exceptionally well aligned with their mission and positioning. A brilliant move for the morale and pride of the Loughborough team.

Bronze Award Winner

University of Central Lancashire

Judges Comments: University of Central Lancashire executed an inspirational community project that focuses not only on the widening participation community and a prospective student group, but on those who struggle to engage with the broader society. A very commendable project.


BEST UNDERGRADUATE STUDENT RECRUITMENT INITIATIVE ​​
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The Shortlist:
Aston University
Clearing Campaign 2018
Birmingham City University
Exam Revision and Clearing Campaign 2017
Brunel University London
Clearing 2017
Canterbury Christ Church University
CCCU Clearing Campaign 2017
Keele University
The Keele Difference
Leeds Beckett University
Robots, Reassurance and Results: Clearing 2017 at Leeds Beckett

Pearson College London
Pearson College London and L’Oreal - degree apprenticeship campaignQueen's University Belfast
Clearing Campaign 2017
Staffordshire University
UG Autumn Open Days Campaign 2017
University of Derby
THIS IS OUR CLASSROOM Campaign
University of Hull
Integrated Clearing Campaign 2017
University of Southampton
Discover a New World undergraduate campaign
University of Sussex
Let's change things

​The Winners:
Gold Award Winner

Queen’s University Belfast

Judges Comments: The judges praised Queen’s University Belfast for this exceptional, thoughtful campaign that targeted students with empathy and smashed through ambitious clearing targets. The orientation of emotional messages is perfectly aligned between the brand, its value proposition and the customer journey, which at this stage is very quick, emotional and needs to deliver.

​
Silver Award Winner

University of Sussex

Judges Comments: University of Sussex delivered a powerful and effective marketing campaign that has demonstrated real results and had a wider impact beyond recruitment, to how the brand is perceived internally and externally.


Bronze Award Winner

Leeds Beckett University

Judges Comments: This bold initiative from Leeds Beckett University stood out to the judges for the fun, engaging and potentially game changing innovation of Becky the Chat-bot for offer making. A demonstrably effective example to the sector in adapting the university process to our changing customers.


Highly Commended
Pearson College London

​​BEST LOW BUDGET INITIATIVE
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The Shortlist:
Buckinghamshire New University
Clearing animation 2017
Edinburgh Napier University
Brainspotting
Loughborough University
General Election
Loughborough University
Subject in a Box
Manchester Metropolitan University
Be my Post Grad Valentine
Pearson College London
Pearson College London (Escape Studios) - Open Day direct mail campaign
Scotland's Rural College (SRUC)
SRUC Hortus Homicida
University of Glasgow
The Simpsons Introduce Philosophy
University of Hull
Enrolr
University of Nottingham
SnailLove

​The Winners:
Gold Award Winner

University of Nottingham

Judges Comments: University of Nottingham achieved outstanding results with the fun and truly brilliant SnailLove campaign. A fantastic example of effective science communication and a pleasure to see how a piece of purist academic work can capture the imagination and hearts of people.  

Silver Award Winner

University of Glasgow


Judges Comments: University of Glasgow stood out to the judges for the phenomenal visibility of this campaign and the perfect alignment to a political issue, which linked popular culture with highbrow culture in a way that encouraged curiosity and further engagement.

Bronze Award Winner

Loughborough University
Subject in a Box

Judges Comments: Loughborough University delivered a cool and innovative campaign that creatively engages a hard to reach audience. A well packaged and effective way of amplifying brand awareness.


Highly Commended
Edinburgh Napier University

BEST POSTGRADUATE STUDENT RECRUITMENT INITIATIVE ​​
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The Shortlist:
Bournemouth University
BU Home from home campaign
University of Stirling
Redefine Campaign
University of Sunderland
Master Your Future
University of the West of England
UWE Bristol; 'Now is possible' Postgraduate Student Recruitment Initiative

​The Winners:
Gold Award Winner

University of Sunderland

Judges Comments: University of Sunderland stood out to the judges for the strong and thorough market segmentation work which was extremely well executed. With this, Sunderland have demonstrated how a small budget and a hands on, ambitious approach can achieve excellent results. ​

Silver Award Winner

University of the West of England

Judges Comments: University of the West of England have risen the bar significantly with a well-researched, comprehensive approach across a range of channels. The judges thought the images and mix of assets used were outstanding, which is undeniably evidenced in the results of this campaign.

Highly Commended
University of Stirling
HEIST AWARDS' MARKETING TEAM OF THE YEAR
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​The Shortlist:
AECC University College
Keele University
Pearson College Lonon
Plymouth Marjon University
​University of Bradford
​University of Lincoln
University of Salford
University of Stirling
University of Sunderland


The Winners:
Gold Award Winner

Plymouth Marjon University

Judges Comments: Plymouth Marjon University have poured their energy and commitment into building a bold and brave brand and have been robust in building team spirit, tackling internal doubters and staying positive. Their collaborative enthusiasm and drive is results focused and the most impressive message here is that they have done it, they have turned things around and this really is a feel-good story.


Silver Award Winner

University of Sunderland

Judges Comments: University of Sunderland impressed the judges with their story of how a team have pulled together in the face of a restructure, exceeded expectations and delivered on their targets. Their strategic, insight driven approach nicely demonstrates how a team that aligns themselves to the same goal can achieve great results.


Bronze Award Winner

Keele University

Judges Comments: Keele University painted an honest picture of a team pulling together through times of significant restructure. To turn around the reputation of the function both internally and externally, and to also drive an increase on most activities is an extraordinary achievement. 


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