The Heist Awards by Havas Education
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2017 Winners

Congratulations to all our worthy #heist2017 winners. 
BEST UNDERGRADUATE PROSPECTUS
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The Shortlist:

Bournemouth University
Leeds College of Music
Loughborough University
Sheffield Hallam University
Swansea University


​University of Glasgow
University of Leicester
University of Northampton
University of Sussex
University of York

The Winners:

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GOLD AWARD WINNER

​​Loughborough University
​

Judge’s comments: ''Following their major re-brand, Loughborough University have produced a stand out prospectus with a brilliantly thought out layout that showcases fantastic content and beautiful design''
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​SILVER AWARD WINNER

​The University of Glasgow

​Judge’s comments: ''The University of Glasgow have taken bold steps to establish their brand identity and enhance student recruitment with this prospectus, which brings together effective design and great content.''


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BRONZE AWARD WINNER

Bournemouth University

Judge’s comments: ''An innovative and refreshing approach to user engagement that is clearly thinking creatively about the integration if user generated content and the authentic voices of its students.''
BEST PROSPECTUS FROM A SPECIALIST INSTITUTION
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The Shortlist:
Pearson College London
Leeds College of Music
Liverpool Institute for Performing Arts
Royal Academy of Dance
Royal Conservatoire of Scotland
​SAE Institute
The Glasgow School of Art
Trinity Laban Conservatoire of Music
University of the Arts London
The Winners:
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GOLD AWARD WINNER

​The Glasgow School of Art
​

Judge’s comments: ''The Glasgow School of Art created a simply brilliant publication that stands as a work of art in its own right that demands attention. The publication creates a strong desire to be part of a creative but also welcoming community through its fantastic use of typography, photography and articles.''
​
​GOLD AWARD WINNER

Royal Academy of Dance
​

Judge’s comments: ''This is a big, bold and contemporary publication by the Royal Academy of Dance which is both authentic and creative. This prospectus uses outstanding photography and layout to become completely in tune with today's dance students.''
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SILVER AWARD WINNER

Leeds College of Music

​Judge’s comments: ''Leeds College of Music have produced a great looking prospectus with a compelling narrative that captures authentic stories of their students and recognises the uniqueness of their student body.''
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BRONZE AWARD WINNER

University of the Arts London
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​Judge’s comments: ''The whole suite is very successful. The narrative showcasing the colleges is very interesting, as this publication focuses on communicating personality and success, rather than just details of the courses.''
BEST POSTGRADUATE PROSPECTUS
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​​The Shortlist:
Edinburgh Napier University
Heriot-Watt University
Leeds Beckett University
Loughborough University
​The University of Edinburgh
University of Glasgow
University of Leicester
​The Winners:
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​GOLD AWARD WINNER

​University of Glasgow
​

Judge’s comments: ''The University of Glasgow took a cost effective approach that paid off with this prospectus. The front editorial section was recognised by the judges as a stand out feature which achieves a genuine magazine feel.''
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SILVER AWARD WINNER

Lougborough University

​Judge’s comments: ''Loughborough University have produced a fresh and accessible prospectus that is a fine example of what a postgraduate prospectus should look like.''
BRONZE AWARD WINNER

University of Leicester
​

​Judge’s comments: ''The University of Leicester have created a bright and clear prospectus which showcases and captures the identity and environment of the university.''
BEST POSTGRADUATE STUDENT RECRUITMENT INITIATIVE ​
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​​The Shortlist:
Leeds Beckett University
Building Confidence and Inspiring Progression
Loughborough University
Loughborough University London
St George's University of London
Physician Associate Studies: 100% Campaign
​The University of Edinburgh Business School
Postgraduate Student Recruitment Campaign
​
University of Sussex
Corruption, Law and Governance LLM Campaign
University of Winchester
Find the big picture in the fine detail
​The Winners:
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GOLD AWARD WINNER

​University of Winchester
​

Judge’s comments: ''The University of Winchester encouraged their target audience to ‘Find the big picture in the fine detail’ in a brave, rigorously executed and highly engaging campaign. This strong and unique initiative achieved exceptional results for the costs invested.''
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SILVER AWARD WINNER

Leeds Beckett University

​Judge’s comments: ''The ‘Building Confidence and Inspiring Progression’ campaign is an excellent in-house campaign that was thoroughly researched and fantastically executed, providing clear evidence of how Leeds Beckett University have overachieved against tough targets.''
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BRONZE AWARD WINNER

St George's, University of London

Judges comments: ''St George's, University of London executed a strong and creative campaign that combines personal touches and a strong narrative to create emotional connections with its potential students. The Physician Associate Studies:100% campaign has achieved fantastic results and evidences great use of budget.''
BEST UNDERGRADUATE STUDENT RECRUITMENT INITIATIVE ​​
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​​The Shortlist:
​Lancaster University
Open Day Campaign
Loughborough University
#LboroFamily's Golden Ticket
Ron Dearing UTC
Student Recruitment
Sheffield Hallam University
2016 Conventions Campaign
St George's, University of London
Life at St George's 
University of Bedfordshire
Graduate as a Professional - Clearing 2016
​
University of Bolton
#Andsoitbegins
University of Central Lancashire
UCLan School of Medicine: Training Future Global Doctors, supporting local health economy
University of Derby
Clearing Campaign
University of Leicester
London to Leicester Partnership
University of Reading
LEGENDS- NME at Reading Festival 2016 
University of Sunderland
YouStillCan
The Winners:
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​GOLD AWARD WINNER

​University of Sunderland
​

Judge’s comments: ''The University of Sunderland’s ‘You Still Can’ campaign demonstrates excellent market research and is a well-considered and structured campaign with phenomenal results. This is a near perfect entry demonstrated by a real understanding of what this team wanted to achieve and how they executed their ideas.'' 
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SILVER AWARD WINNER

Loughborough University

​Judge’s comments: ''Loughborough University’s outstanding creativity and passion, partnered with minimal spending has delivered fantastic results and one brilliant campaign. Loughborough’s Golden Ticket is bang on brand and has achieved exceptional return on investment.''
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SILVER AWARD WINNER

University of Bedfordshire

​Judge’s comments: ''The University of Bedfordshire team should be praised for their hardworking approach to a challenging situation in an increasingly competitive market. They should be immensely proud of the significant successes that have been achieved by this campaign.''
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BRONZE AWARD WINNER

Sheffield Hallam University

Judges comments: ''Sheffield Hallam University ran an excellent, integrated and creative campaign that not only exceeded its objectives, but also managed to generate an internal cultural shift of staff attitudes.''
HIGHLY COMMENDED 
​
University of Reading
BEST INTERNATIONAL INITIATIVE
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​​The Shortlist:

​University of Aberdeen

International Orientation 2016
University of Bradford
UK-China Accelerated Enterprise Programme

The Winners:
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​​GOLD AWARD WINNER

​University of Bradford
​

Judge’s comments: ''This is a bold and ambitious initiative by University of Bradford to recruit UK-based and China-based students to take part in a UK-China Accelerated Enterprise Programme that has a multitude of benefits for participants on both sides. The passion behind this project helped make it a very thorough programme that enhanced student experience for those who took part.''
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​BRONZE AWARD WINNER

University of Aberdeen

Judges comments: ''This project demonstrates an admiral degree of personal determination to achieve a win-win situation, where local volunteer institutions were able to reach their target audience and the University of Aberdeen’s international students received a thorough briefing of local travel attractions.''
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BEST ALUMNI, DEVELOPMENT OR FUNDRAISING INITIATIVE
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​​The Shortlist:
​​Birmingham City University
Farewell, Adrian Boult Hall - Alumni Reunion and Concert
Loughborough University
Love at Loughborough
Loughborough University
Act Today Transform Tomorrow
Sheffield Hallam University
Class of 2016 Graduation Campaign
​University of Bristol
Loyal Donor Bookplate Stewardship Communication
University of Essex
Click Crowdfunding
University of South Wales
Alumni Awards and Supporter Reception 2016
​The Winners:
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GOLD AWARD WINNER

​University of Essex
​

Judge’s comments: ''This is an innovative project which challenges a shift in culture and behaviour but reaps direct rewards for those engaging in the process.The excellent outcomes of this project are invaluable and usable across many entrepreneurship and employability platforms.''
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SILVER AWARD WINNER

Loughborough University

​Judge’s comments: ''Loughborough University paint a great picture of a new team pulling together and achieving something outstanding with this creative portfolio. A thorough approach to this project allowed Loughborough University‘s ambitious objectives to be exceeded.''
BRONZE AWARD WINNER

Sheffield Hallam University
​

​Judge’s comments: ''This is a well-considered and executed campaign by Sheffield Hallam University that demonstrates a good rapport with graduating students whilst establishing alumni status at the same time.''
​BEST MARKETING INITIATIVE TO PROMOTE RESEARCH EXCELLENCE
​​The Shortlist:

​Loughborough University

Research Excellence
The University of Manchester
Research Beacons
University of Hull
#HiddeninPlainSight

The Winners:
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GOLD AWARD WINNER

​University of Hull
​

Judge’s comments: ''The University of Hull have triumphed with a clear concept that successfully expresses the values of the institution. A demonstrably current, impactful and well-received campaign.''
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SILVER AWARD WINNER

The University of Manchester

​Judge’s comments: ''The University of Manchester evidence a strong approach to presenting a clear message in a research led institution. The well-executed campaign supports a clear university direction.''
BEST USE OF INNOVATION IN EDUCATION MARKETING
The Shortlist:
​Brunel University London
Study with Brunel 
Leeds Beckett University
Getting personal: using technology to give an unrivalled user experience
Loughborough University
#LboroFamily's Golden Ticket
Loughborough University
#LboroFamily's Road to Rio 2016
Sheffield Hallam University
Sheffield Hallam's Video Playbook
The Courtauld Institute of Art
Discover The Courtauld in 360°
The University of Manchester
Stellify
The University of Sheffield
We are International
University of Bradford
Don't Go To Bradford
University of Leicester
Vardyquake
University of Reading
LEGENDS - NME at Reading Festival 2016 Powered by University of Reading
University of Salford
Tinder Campaign
The Winners:
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GOLD AWARD WINNER


​Brunel University London
​

Judge’s comments: ''This campaign was commended by the judges due to the variation of impressive content it combined, from social media to Spotify playlists. Brunel University London were committed to creating something with purpose that encouraged their offer holders to see they’d made the right choice.''
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SILVER AWARD WINNER

The University of Manchester

​Judge’s comments: ''The University of Manchester should be applauded for the uniqueness of this campaign. This is genuinely innovative in UK Higher Education. By putting social responsibility at the heart of its strategic goals, The University of Manchester will continue to see success in making a difference for its students.''
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BRONZE AWARD WINNER

The University of Bradford
​

​Judge’s comments: ''The University of Bradford took a bold and risky move by tackling negative perceptions of the city head on. This interesting concept is one that really breaks the mould.''.
HIGHLY COMMENDED 
Leeds Beckett University 
BEST INTERNAL COMMUNICATIONS CAMPAIGN OR INITIATIVE
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The Shortlist:
​​Lancaster University
Finely Tailored News
Leeds Beckett University
Graduation 2016, staff and student communications
Loughborough University
Spit Happens
Lucy Cavendish College
College Message Board
Queen Mary University of London
The "Tell us, we listen" Campaign
The Manchester College
The Manchester College - be amazing
The University of Manchester
Stellify
UCL
UCL Accommodation Welcome Campaign
The University of Edinburgh
MediaTalent
University of Stirling
​
You Can Make It Happen
The Winners:
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GOLD AWARD WINNER

University of Stirling
​

Judge’s comments: ''The University of Stirling tackled the extremely important issue of staff engagement at the point of a new strategic direction. Their ambitious and thorough approach has demonstrated fantastic efforts from a newly formed team.''
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SILVER AWARD WINNER

Lancaster University

​Judge’s comments: ''This sound and cost effective approach is a leap forward for Lancaster University which far exceeded targets and solved a real communications issue for the institution. The team effectively used feedback to encourage compelling engagement with their students.''
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BRONZE AWARD WINNER

Leeds Beckett University
​

Judges comments: ''This well designed and integrated campaign was executed exceptionally well. Leeds Beckett University have a marketing team that really knows what they are doing.''
BEST COMMUNITY/BUSINESS ENGAGEMENT CAMPAIGN
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The Shortlist:
​​Leeds Beckett University
Leeds Big Screen
Teesside University
Spoonful of Knowledge
The Manchester College
Amazing Bus Tour
The University of Edinburgh Business School
#makeyourmark
The University of Edinburgh
"Deep Time": How one of the UK's most historic landmarks became a public artwork on an epic scale
The University of Manchester
#ScienceX Science Extravaganza
The University of Sheffield
Our Cow Molly Campaign
​
University of Bradford
Bradford Literature Festival
University of Gloucestershire
Super Dry Fashion Launch
University of Lincoln
The Lincolnshire puppy
The Winners:
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​GOLD AWARD WINNER


University of Bradford
​

Judge’s comments: ''The University of Bradford have established themselves as a driving force behind The Bradford Literature Festival, which has allowed local families and children to feel part of the University's community. There is no doubting that The University of Bradford will reap the benefits of this project for years to come.''
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SILVER AWARD WINNER

University of Edinburgh

​Judge’s comments: ''The University of Edinburgh have captured a moment of public interest perfectly with their involvement in the Deep Time project, which tied a historical landmark, an international event and the university together in a beautiful partnership. Simply stunning.''

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BRONZE AWARD WINNER

Leeds Beckett University
​

Judges comments: ''Leeds Beckett University have developed an underutilised piece of equipment in an innovative way, to create an interesting tool which serves both the University and the community and potentially generates income to become self-sustaining. Consequently, the Big Screen project provides a win-win situation for all.''
HIGHLY COMMENDED 
University of Lincoln
MOST EFFECTIVE USE OF SOCIAL MEDIA
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The Shortlist:
​​Bournemouth University
#MyPlacementStory
Loughborough University
#LboroFamily's Road to Rio 2016
Loughborough University
#LboroFamily's Golden Ticket
Loughborough University
Love at Loughborough
Sheffield Hallam University
Sheffield Hallam's Video Playbook
The University of Sheffield
Aisha's letter
University of Bradford
Don't Go To Bradford
University of Central Lancashire
The National Student Survey Campaign - Mannequin Challenge
University of Glasgow
UofG April Fools' Tower Helter Skelter
​The Winners:
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​​​​

​GOLD AWARD WINNER


The University of Sheffield
​

Judge’s comments: ''This simple yet beautiful campaign by the University of Sheffield is a great example of social media used really well. From its creative thinking through to its execution and the overall tone of the piece, this is a highly impressive campaign that has achieved fantastic outcomes. We adore it!''
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SILVER AWARD WINNER

Loughborough University 

​Judge’s comments: ''Loughborough University’s #LboroughFamily’s Road to Rio campaign is excellent from start to finish. The campaign evidences fantastic stakeholder engagement with wide-reaching impact linked to current events.''
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BRONZE AWARD WINNER

University of Central Lancashire
​

Judges comments: ''The University of Central Lancashire created an exceptional video that helps make this a stand out entry. Although the video is based on a worldwide craze, there is something brilliantly original about the stitching together of the student journey in this way.''
BEST WEBSITE
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The Shortlist:
Hull College Group
Pearson College London
University College Birmingham
​University of Liverpool
University of South Wales
University of St.Gallen
​The Winners:
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​​​​GOLD AWARD WINNER

Hull College Group
​

Judge’s comments: ''Hull College Group have utilised great infographics to share core information and revitalise their website. The main focus on improving the quality of course information demonstrates the team’s effective research, and the use of parallax scrolling and large bold images which reveal as you scroll the site create both interest and depth.''
​
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SILVER AWARD WINNER

University of Liverpool

​Judge’s comments: ''The University of Liverpool have delivered an enhanced digital customer experience with this website, which uses beautiful bold images and a very cutting-edge look to exude confidence, whilst creating a community feel and great functionality.''
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BRONZE AWARD WINNER

University of South Wales
​

Judges comments: ''The University of South Wales have created a functional and visually impressive website that has achieved targets and demonstrates great value for money, as it was developed in house.''
BEST EMPLOYER MARKETING INITIATIVE
The Shortlist:

​Loughborough University

#Excellence100 recruitment campaign
​Manchester Metropolitan University
Welcome to Manchester Met

​The Winners:
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​​GOLD AWARD WINNER

​Manchester Metropolitan University
​

Judge’s comments: ''Manchester Metropolitan University have shown technical innovation and a forward thinking, high quality approach to senior staff recruitment with the production of their targeted e-magazines. This great use of current tools was applauded by the judges for its fresh take on employer marketing in higher education.''
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SILVER AWARD WINNER

University of Loughborough

​Judge’s comments: ''Loughborough University provide a great example of how to approach employer marketing with the #ResearchExcellence campaign, by bringing an approach that has worked in other sectors to Higher Education. The judges particularly admired the collaborative efforts between the marketing & HR departments on this campaign.''
BEST LOW BUDGET INITIATIVE
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​The Shortlist:
​​Loughborough University
#LboroFamily's Golden Ticket
Loughborough University
#LboroFamily's Road to Rio 2016
Loughborough University
Love at Loughborough
Middlesex University
Master Middlesex
Royal Conservatoire of Scotland
RCS Digital Prospectus
Sheffield Hallam University
Why I became a nurse
The Courtauld Institute of Art
Discover The Courtauld in 360°
University of Aberdeen
Personalised English Language Support Project
University of Central Lancashire
UCLan Acts of Kindess Day
University of Glasgow
University of Glasgow - Mannequin Challenge
University of Hull
#LarkinLivesOn
University of Sheffield
Thieves Inc.
​The Winners:
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GOLD AWARD WINNER

The University of Sheffield
​

Judge’s comments: ''The Thieves Inc. campaign is an enjoyable, innovative and memorable campaign that executes The University of Sheffield’s incredible creativity. The reaction and comments from other Universities are a clear indication of the resonance of this campaign.''
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SILVER AWARD WINNER

University of Aberdeen

​Judge’s comments: ''This excellent initiative from the University of Aberdeen stood out as a brilliant, creative and well executed concept that has addressed a latent need for this service, which is evident from the high volume of sign ups achieved and the range of nationalities involved.''
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BRONZE AWARD WINNER

Loughborough University
​

Judges comments: ''The breadth of positive results for Loughborough University’s Golden Ticket campaign is highly impressive. This outstanding and solid campaign is both creative and evidence-led and ultimately, it is brilliantly successful.''
HIGHLY COMMENDED 
Sheffield Hallam University 
THE STUDENT VOICE AWARD 
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​The Shortlist:
​The University of Manchester
UCL, University of London
University of Bath
University of Birmingham
University of Bristol
​University of Leeds
University of Nottingham
University of Sheffield
University of Southampton
University of Warwick
The Winners:

GOLD AWARD
WINNER


​University of Birmingham
​
“They were the most clear with answering any questions I had towards them, i.e. in terms of a mock schedule or about course content.” 

“How easy and well organised it was as well as the campus being so nice. Anything that makes the day easier logistically (e.g. easy parking) keeps my parents way way calmer and happier which makes life a bit easier.” ​

​

​SILVER AWARD WINNER

University of Leeds
​
“When speaking and emailing them, I felt their responses were easily understandable and that they spoke to me as an adult and made my questions (as small as they were) feel important and not ridiculous.”

“Proper tour of the campus and lots of 1 to 1 conversation with current students and academic staff.”

​BRONZE AWARD WINNER

University of Southampton
​

“The university provided me with so much information, every question I asked was answered in depth.” 

“Engaging taster sessions and helpful, friendly students and lecturers.” 

“Engaging taster sessions and helpful, friendly students and lecturers.”
HEIST AWARDS' MARKETING TEAM OF THE YEAR
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​The Shortlist:
​Heriot-Watt University
Lancaster University
Loughborough University
Pearson College London
Sheffield Hallam University
​The University of Manchester
University of Bedfordshire
University of Salford
University of Suffolk
Writtle University College
​The Winners:
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GOLD AWARD WINNER

Loughborough University
​

Judge’s comments: ''Loughborough University are one of the most impressive and leading teams in UK HE. The marketing team have produced a range of campaigns that are beautifully integrated and utilise multi-platform user touch points, which has no doubt helped the team achieve the best return on investment in the category. Their marketing output is massive and beautifully integrated. Well done Loughborough!''
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SILVER AWARD WINNER

Sheffield Hallam University

​Judge’s comments: ''The content-centric approach that Sheffield Hallam University have adopted is a vitally important piece of work that will give them real strength and the best possible chance of success in the future.''
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BRONZE AWARD WINNER

Heriot-Watt University
​

Judges comments: ''The judges applauded Heriot-Watt University for their efforts in an incredibly busy year. The impressive amount of work undertaken by a small team, in a short time period, and with a limited budget has not gone unnoticed.''
Copyright © 2021 Havas Education.
  • HOME
  • ENTER
    • WHY ENTER?
    • CATEGORIES & RULES
    • WEBINARS
  • Judging
    • KEY DATES & JUDGING
    • THE 2021 JUDGES
    • JUDGES LOGIN
  • SPONSORSHIP OPPORTUNITIES
  • PREVIOUS WINNERS
    • THE 2020 WINNERS
    • 2019 WINNERS
    • 2018 WINNERS
    • 2017 WINNERS
    • 2016 WINNERS
    • 2015 WINNERS
  • GALLERIES
    • 2019 PHOTOGRAPHS
    • 2018 PHOTOGRAPHS
    • 2017 PHOTOGRAPHS
    • 2016 PHOTOGRAPHS