1. Best Undergraduate Prospectus (printed) Printed publication containing full-time or part-time higher education (HE) courses at first degree/diploma level – FE colleges may submit their HE publications in this category. (Open to institutions with a broad subject offering in many disciplines. Specialist institutions/colleges please see category 2.)
2. Best Prospectus from a Specialist Institution (printed) Printed publication for higher education courses at further education (FE) or higher education (HE) level delivered by a specialist college/institution (i.e. where the focus of the institution is in a limited number of disciplines, e.g. Arts, Business, Agriculture etc.)
3. Best Postgraduate Prospectus (printed) Printed publication containing higher degree and/or research opportunities.
4. Best Postgraduate Student Recruitment Initiative Any initiative aimed at attracting postgraduate students to apply and enrol for courses.
5. Best Undergraduate Student Recruitment Initiative Any initiative aimed at attracting undergraduate students to apply and enrol for courses.
6. Best International Initiative Any attraction initiative aimed at markets from outside the UK. This could be research, collaboration, student experience etc. (International student recruitment campaigns should be submitted through Category 4 or 5)
7. Best Alumni, Development or Fundraising Initiative Any project aimed at developing relations with or raising money from former students, and other supporters. We will also accept other types of fundraising initiatives.
8. Best Marketing Initiative to Promote Research Excellence This category gives you the opportunity to showcase the initiatives used to promote your institution's research excellence.
9. Best Use of Innovation in Education Marketing The sky's the limit here. The key is that you did something different - perhaps breaking new ground for the education sector.
10. Best Internal Communications Campaign or Initiative This category is for showcasing your internal communications. Entries should show how a refreshing, innovative campaign or initiative has engaged internal stakeholders within your institution.
11. Best Community/Business Engagement Campaign Entries in this category should include projects or campaigns to engage with your local community, businesses or the corporate community. They will usually involve a range of integrated activities and use of different marketing/PR techniques and communications channels.
12. Most Effective Use of Social Media This category is for showcasing innovative content within the digital space. It could be an app, a social media campaign or strategy, a video or even a campaign microsite… All entries must include working examples (e.g. submit links to a live site or a demo site)
13. Best Website This is your opportunity to show off your web prowess. This category is for an institutional website for either FE or HE, and will be judged on the creativity of execution as well as site functionality and the effectiveness of your web strategy including user experience.
Websites/extranets/microsites for specific campaigns that do not form part of your overall web presence should be included under the relevant campaign category or under category 12.
14. Best Employer Marketing Initiative This category gives you the opportunity to showcase another aspect of marketing in your institution - how you market your institution as an employer of choice. We all know how competitive recruiting staff into the sector can be. Your entry might range from a website, a media campaign or even a new process – it’s all about how you market yourselves to your current and future employees.
15. Best Low Budget Initiative This category gives you the opportunity to showcase real value for money. Based on a maximum budget of £5k (excluding staff costs and vat), what fantastic initiative have you implemented.
16. Heist Awards' Marketing Team of the Year The jewel in the crown - prove to the education sector why you have the best FE or HE marketing team.
The entry fee is £175 plus vat per entry, per category. All entries will receive a summary of judges comments after the Awards. Comments will not be attributable to individual judges.
VAT charged at rate applicable at date of invoice. We will invoice you on receipt of your online entry. All invoices for entries are to be paid within 30 days.
1. We welcome entries from all organisations offering further and/or higher education or operating within the sector, regardless of geographical location. Havas People reserve the right to refuse any entry without any further recourse.
2. Agencies or suppliers may enter on behalf of clients who must be ‘organisations offering further and/or higher education’ but any award will be made in the name of the client. Your client must be fully aware and in agreement with the entry. Agencies and suppliers to the sector, may not enter their own marketing initiatives.
3. You may enter any number of categories - and make more than one entry in the same category where appropriate.
4. Your entries must be based on publications/materials/projects that are both recent and also fully evaluated.
5. You must submit entries online at www.heistawards.com on or before midnight on Friday 2nd March 2018. Entries by any other means will not be accepted. Late entries will only be accepted with the discretion of Havas People. We would advise strongly that you make your entry before the closing day. Havas People reserve the right to extend the entry deadline in exceptional circumstances.
6. Supporting materials: Printed publication categories, you must send 6 hard copies of the item you are entering to The Heist Awards, Havas Education, 1st Floor, 52 Princess Street, Manchester, M1 6JX, by Friday 2nd March 2018. For all categories, you must upload a high resolution logo of your institution.
Campaign categories: you may submit, online with your entry, supporting jpegs/pdfs of any creative work to support your entry. Please ensure these are of the highest quality as they may be used for display purposes and also inclusion in marketing material produced by Havas People for print, social media or online in connection with the Awards. No other supporting material may be supplied, but if the judges require any clarification you will be contacted.
7. Initial judging will be undertaken online by the judging panels, once this has been undertaken, the shortlist will be published online.
8. The judges’ decision will be final and we regret neither Havas People nor the judges can enter into discussion about individual cases or the selection of winners.
9. We cannot return copies of publications submitted. They will be recycled after the Awards.
10. By entering, and supplying publications, pdfs and jpegs, you agree to the use of these materials for display purposes and also inclusion in marketing material produced by Havas People for print, social media or online in connection with the Awards.
11. The winners will be announced at the Heist Awards 'Gala Dinner' in July 2018.
The Heist Awards are owned and managed by Havas Education Limited.
1. Judges will be looking for and giving a score for creativity across all categories.
2. Please ensure that any objectives you list are SMART - Specific, Measurable, Achievable, Realistic and Time Based.
The Heist Awards are owned and managed by Havas Education Limited. 1st Floor, 52 Princess Street, Manchester, M1 6JX